The Europe Bath Fitting Market is segmented by Product (Faucets, Showers, Bathtubs, Showers Enclosures and Other Product Type), Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels), By Country (United Kingdom, France, Italy, Germany, Spain, Other European Countries) and by End-User (Commercial and Residential)

Market Snapshot

Europe Bath Fitting Market
Study Period: 2017-2026
Base Year: 2021
CAGR: <1.5 %

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Market Overview

The Europe Bath Fitting Market is growing rapidly owing to the development in the residential construction sector and renovations. Additionally, actors attributing to this growth are increasing disposable income, space constraint issues in houses, and rising levels in lifestyle. Due to modernization and urbanization, the demand for bath fittings is increasing in the country with a CAGR of 1.5% over the forecast period.

The COVID-19 (coronavirus) pandemic has resulted in a decrease in construction activity and falling metal prices. These factors have indirectly caused demand for faucets and other bath fittings to decrease, resulting in a decrease in revenue for industry operators.

European Union in past few months shown a good increase in construction activities, with increasing demand for bathrooms having eco-friendly bath fittings.  This growth will be fuelled by organisations innovating constantly to meet the ever-evolving needs of consumers. The growth and innovation spurts that most middle-income economies witnessed at the per capita income of USD 44,539. The bath fitting industry is fuelled up by rising per capita income. The growing demand for bathroom accessories in European Union was growing with a revenue of USD 7.16 billion for 2021 which is USD 6.97 billion for 2020. Consumer spending on housing and improvement was increasing in near past resulted in pushing bath fitting markets demand.

Scope of the Report

Bath fittings are one of the most widely demanded products as people are adopting urbanisation. A complete background analysis of the Europe Bath Fitting Market, which includes an assessment of the economy, market overview, market size estimation for key segments, and emerging trends in the market, market dynamics, and key company profiles are covered in the report. The Europe Bath Fitting Market is segmented by Product (Faucets, Showers, Bathtubs, Showers Enclosures and Other Product Type), Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels), By Country (United Kingdom, France, Italy, Germany, Spain, Other European Countries) and by End-User (Commercial and Residential). For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Product
Showers Enclosures
Other Product Types
By Distribution Channel
Multi- brand Stores
Exclusive Store
Online Stores
Other Distribution Channels
By End Users
By Country
United Kingdom
Other European Countries

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Key Market Trends

Increase in Consumer Spending And Urbanization

The Consumer spending in housing and housing renovation in the region has been increasing steadily over the last few years accounting for USD 3,491.7 in 2019, USD 3573.3 in2020 and USD 3,837.6 for 2021.  Furthermore, with population in the European countries being more concentrated in urban regions people are spending more for lifestyle changes which is fuelling the growth of the market. With 95%, 85% and 82% of total population are leaving in cities and urban areas of Europe's most urbanised cities Malta, UK and the Netherlands, there is a surplus demand of bathroom fixtures, fittings and other accessories.


Growth In Buying Home Improvement Products

European Union is experiencing a huge demand for construction activities. Furthermore, Countries like the UK are experiencing an increase in Housing repair and private house construction activities wherein 20% of total construction is of private houses whereas 18% is of housing repair. London has the highest number of constructions activities in the UK region followed by Wales and others. 

In Polland, the growth of interest in buying home improvement products like Wallpaper and Murals, Whirlpool Bath, Underlay mats for a laminate floor, Shower accessories, Shower enclosures, etc been surge during the coronavirus (COVID-19) pandemic.


Competitive Landscape

Companies across world have huge investment in this segment of market. In US the bath fitting market have many companies fragmented over minor shares. Kohler, TOTO, ROCA, Steinberg, Hansgrohe, Delta Faucets, Uk Bathrooms are amongst the bath fitting, fixtures, etc.

Adoption of smart bath fittings and upgradation to new faucets, showers, etc leads to increasing competition amongst the company. Innovation and technological advancement taking a pace as the COVID and urbanization strike general people to adoption of the new faucets, showers, etc.

Recent Developments

In Faucets

Untouchable - an incorruptibly safe washing experience thanks to contact-free infrared technology:
The new cold water tap from the 230 series is equipped with a practical infrared sensor.
As a result, the water flow is automatically triggered when you approach it with your hand and stopped again when you remove it with auto sanitizer spray before handwash. Covid have a very deep impact over the safety of health over everything else. Steinberg manufacture company from Germany have developed this product.

IoT based Bathroom

IoT-based public and private bathroom monitoring platforms (RocaProtect®), this innovative service based on the Internet of Things (IoT) connects a wide range of products such as faucets, urinals, toilets, flushing mechanisms or dispensers through a centralized system. Roca’s service makes management and maintenance simple and efficient through a mobile app or desktop dashboard from which products can be set up, consumptions monitored, and alerts handled.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Recent Development In Markets

    6. 4.6 Porter's Five Force Model

    7. 4.7 Technology Snapshot

    8. 4.8 Consumer Behaviour Analysis

    9. 4.9 Government Regulation In Market

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Faucets

      2. 5.1.2 Showers

      3. 5.1.3 Bathtubs

      4. 5.1.4 Showers Enclosures

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi- brand Stores

      2. 5.2.2 Exclusive Store

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By End Users

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

    4. 5.4 By Country

      1. 5.4.1 United Kingdom

      2. 5.4.2 France

      3. 5.4.3 Italy

      4. 5.4.4 Germany

      5. 5.4.5 Spain

      6. 5.4.6 Other European Countries


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Kohler

      2. 6.2.2 TOTO

      3. 6.2.3 ROCA

      4. 6.2.4 Steinberg

      5. 6.2.5 Hansgrohe

      6. 6.2.6 Delta Faucets

      7. 6.2.7 Uk Bathrooms

      8. 6.2.8 Jaguar

    3. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Bath Fitting Market market is studied from 2017 - 2026.

The Europe Bath Fitting Market is growing at a CAGR of <1.5% over the next 5 years.

Kohler, TOTO, ROCA, Steinberg, Hansgrohe are the major companies operating in Europe Bath Fitting Market.

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