Automotive Ventilated Seats Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The automotive ventilated seats market is segmented by vehicle type (Passenger Cars and Commercial Vehicles), by sales channel (OEMs and aftermarket), and geography

Market Snapshot

 Automotive ventilated seats market Overview
Study Period: 2018-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: >5 %
 Automotive ventilated seats market Key Players

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Market Overview

The automotive ventilated seats market is expected to grow at a CAGR of over 5% during the forecasted period (2020 - 2025)

  • Growing demand for luxurious and comfortable seating coupled with increasing sales of passenger cars and raising per capita income with growing urbanization is expected to fuel the demand for automotive ventilated seats during the forecasted period.
  • The shifting trend towards the lightweight and composite materials for production of lighter seats for electric and hybrid vehicles and raising advanced seating systems for upcoming vehicles is expected to help market grow. In 2019, almost 92 million motor vehicles were produced worldwide. This figure translates into a decline of around 5% compared to the previous year. China, Japan, and Germany were the largest producers of cars and commercial vehicles in 2019.
  • However, with high costs associated with advanced seats manufacturers are trying to strike balance between low cost production and customer perceived values are some concerns in the automotive ventilated seat market.

Scope of the report

The automotive ventilated seats market report covers the latest trends and technological developments in the market, demand by vehicle type, sales channel type, regional analysis and share of major players across the world.

Vehicle Type
Passenger Cars
Commercial Vehicles
Sales Channel
North America
United States
Rest Of North America
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Rest Of World
South America
Middle-East & Africa

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Key Market Trends

Passenger Car Segment To Exhibit A High Growth Rate

The improving lifestyle and economic is leading to customer preference changes across the globe. With increasing power purchase parity and disposable income, raising brand awareness, and competition between OEMs to offer improved features the automotive ventilated seats market is expected to grow during the forecasted period. Increasing average drive time spent in the vehicles leading to demand for comfort seats. This will propel the demand for enhanced seating system. Thus, with growing average time spent and stringency in regulations, the demand for comfortable automotive seating system would also increase. Automotive industry is heavily investing on developing advanced technologies to reduce overall vehicular weight to meet stringent regulations for emission and fuel efficiency. This would also promote investment into seating technology to develop light weight ventilated seating systems. OEMs are also looking to strike the perfect balance between low production costs and providing more features. Increasing complexity of advanced seating assembly, such as incorporation of new technologies (heating, cooling, massage and memory) for better comfort and safety and usage of light weight components to achieve emission and fuel economy norms, the seating manufacturers are investing into R&D. The market is expected to grow significantly during the later half of the forecasted period.

 Automotive ventilated seats market Key Trends

Asia-Pacific To Exhibit The Highest Growth Rate

The Chinese economy is growing, and the disposable income of middle-class consumers is also increasing. This, in turn, reflects positively on the growing demand for vehicles. Over the past five years, owing to the low production costs in the country, vehicle production has gone up drastically. Moreover, the Chinese government has also cut down the taxes on cars, to increase cars' sales. China is also one of the largest exporters of cars and automotive components. The trend of increasing car production in this region is expected to boost the market growth. Chinese automotive exports are heavily influenced by global economy and environmental regulations. Recent changes in the regulations across the world has had little to no impact on the growth rate of sales in 2019. In 2019, around 285,000 commercial vehicles and 725,000 passenger cars were exported from China. Since a few years back, China has been world’s largest car production country. Over one quarter of the global passenger cars were manufactured in China in 2018, exceeding the overall share of the European Union. In other car markets, Chinese car brands enjoy a significant cast advantage over imported cars from international automobile manufacturers. Thus, other developing countries and emerging markets were the main export destinations for Chinese vehicle exports. With rules and regulations changing around the world, Chinese composite material manufacturers are expected to gain momentum for light-weight composite materials manufacturing, this paired with low labour cost and high technological manufacturing this market is expected to boom during the forecasted period.

 Automotive ventilated seats market Growth by Region

Competitive Landscape

The market for automotive ventilated seats market is a consolidated one with players such as Lear Corporation, Adient PLC, Faurecia, Toyota Boshoku Corporation, Magna International, etc. dominating the market. The main revenue generating strategies of key players is tie-ups with vehicle manufacturers and OEMs, technical and financial collaborations for technology development.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Vehicle Type

      1. 5.1.1 Passenger Cars

      2. 5.1.2 Commercial Vehicles

    2. 5.2 Sales Channel

      1. 5.2.1 OEMs

      2. 5.2.2 Aftermarket

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Rest Of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.3.4 Rest Of World

        1. South America

        2. Middle-East & Africa


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Faurecia

      2. 6.2.2 Adient PLC

      3. 6.2.3 Lear Corporation

      4. 6.2.4 Toyota Boshoku Corporation

      5. 6.2.5 TS Tech Co. Limited

      6. 6.2.6 Hyundai DYMOS

      7. 6.2.7 Magna International

    3. *List Not Exhaustive

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Frequently Asked Questions

The Automotive Ventilated Seats Market market is studied from 2018 - 2026.

The Automotive Ventilated Seats Market is growing at a CAGR of >5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2019.

Faurecia, Adient PLC, Lear Corporation, Toyota Boshoku Corporation, Magna International are the major companies operating in Automotive Ventilated Seats Market.

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