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The Austrian prefabricated housing market is expected to witness a CAGR of approximately 4% during the forecast period. The market is driven by the demand for low to mid-rise residential buildings, project homes, and public housing. The prefabricated housing market is picking up across Austria as people increasingly focus on turnkey solutions that tick all the modern boxes. As the focus on turnkey solutions is increasing, prefabricated housing is witnessing steady growth in Austria.
The COVID-19 outbreak has led to uncertainty for vendors and contractors in the housing construction industry in Austria. Several construction companies shut down their projects due to lockdown and restrictions. Since a high workforce is required for traditional construction, opting for prefabricated buildings came out as an optimum solution during the pandemic. Prefabricated housing is gaining popularity across the European region due to the population growth and shortages in housing. It is gaining momentum as an effective means to build affordable housing. Prefabricated housing demand is on the rise, as the building technique’s advantages are increasingly being leveraged by new home buyers in an improving economic and demographically charged marketplace.
Scope of the Report
Prefabricated homes, often referred to as prefab homes, are primarily manufactured in advance off-site, then delivered and assembled on site. This report covers market insights, such as market dynamics, drivers, restraints, opportunities, technological innovation and its impact, porter's five forces analysis, and the impact of COVID-19 on the market. Additionally, the report provides company profiles to understand the competitive landscape of the market.
The Austrian prefabricated housing market is segmented by type (single family and multi family).
Key Market Trends
Decrease in Labour Force in Austria
The labor cost and scarcity of homes are set to be the key factors that are likely to fuel the construction market in the country. The COVID-19 pandemic has brought serious uncertainty to many suppliers and contractors in the Austrian construction industry. Due to the lockdown, some construction companies were forced to close their projects, while others witnessed delays in their projects. One of the biggest challenges for the construction industry in the country is the low performance and productivity of construction sites. Due to COVID-19, many workers faced difficulties in earning money. Many migrant workers left the country and went to their home country.
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Investments in Prefab Industry Boosting the Residential Property Construction in Austria
Prefabricated construction technology has been gaining more attention in Austria's building industry over the last few years. The increasing investments in the construction sector are also boosting the growth of the prefab industry. The government is planning to build more new houses to address the challenges in the housing market. Prefab construction is expected to play a significant role there. Seeking the increasing potential and modular construction techniques, the key players in the market have started investing in better performance and productivity. The residential sector has seen an uptick in technology-driven projects that use basic ergonomics to describe living comfort.
Austria's prefabricated housing market is highly competitive, with none of the players occupying the major share. The market is fragmented, and it is expected to grow during the forecast period. Intensified competition has led to the emergence of many innovative and advanced solutions in the market, such as turnkey solutions and lightweight ceramic houses. Therefore, achieving sustainability, expanding to other regions, and restoring domestic demand are important factors for suppliers. Major players are Swietelsky AG, Wolf Holding GmbH, Haas GmbH, ELK Fertighaus GmbH, and Wimberger Holding GmbH.
In February 2021, ELK, the prefabricated house market leader from Schrems, was the new national partner of Osterreichische Sporthilfe and acted as the main partner of the ELK Sporthilfe Super10Kampf, which is expected to take place in September. ELK supports Sporthilfe for each house sold by the end of the year. In the new ELK Design 127 M model house, a creative spot was filmed with Sporthilfe athletes Sarah Schober, Stefan Fegerl, Clemens Doppler, and Alexander Horst, which heralds the partnership.
In June 2021, the SWIETELSKY subsidiary, HTB, with its branch in Fusch, was awarded a prize by the Austrian Steel Construction Association for the 'Helix-Liechtensteinklamm' project. The Austrian Steel Construction Award is presented every two years. The aim is to present the technical competence and efficiency of the Austrian steel construction and show the architectural expressiveness, the technical potential, and the versatility of the steel construction.
Table of Contents
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Current Market Scenario
4.2 Technological Trends
4.3 Insights on Supply Chain/Value Chain Analysis of the Prefabricated Housing Industry
4.4 Cost Structure Analysis of the Prefabricated Housing Industry
4.5 Impact of COVID-19 on the Market
4.6 Insights on Different Types of Materials used in Prefabricated Housing Construction
5. MARKET DYNAMICS
5.4 Industry Attractiveness - Porter's Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Consumers / Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products
5.4.5 Intensity of Competitive Rivalry
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Single Family
6.1.2 Multi Family
7. COMPETITIVE LANDSCAPE
*List Not Exhaustive
7.2 Company Profiles
7.2.1 Swietelsky AG
7.2.2 Wolf Holding GmbH
7.2.3 Haas GmbH
7.2.4 ELK Fertighaus GmbH
7.2.5 Wimberger Holding GmbH
7.2.6 Kieninger Gesellschaft
7.2.7 Georg Fessl GmbH
7.2.9 Schmid Hochbau GmbH
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
9.1 Marcroeconomic Indicators (GDP Breakdown by Sector, Contribution of Construction to Economy, etc.)
9.2 Key Production, Consumption, Exports, and Import Statistics of Construction Materials
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Frequently Asked Questions
What is the study period of this market?
The Austria Prefabricated Housing Market market is studied from 2017 - 2026.
What is the growth rate of Austria Prefabricated Housing Market?
The Austria Prefabricated Housing Market is growing at a CAGR of 4% over the next 5 years.
Who are the key players in Austria Prefabricated Housing Market?
Swietelsky AG, Wolf Holding GmbH, Haas GmbH, ELK Fertighaus GmbH, Wimberger Holding GmbH are the major companies operating in Austria Prefabricated Housing Market.