Austria E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

Austria E-bike Market Trends

Austria demonstrates significant and consistent growth in E-Bike adoption rates, reflecting strong market acceptance and consumer demand.

• The sales of bicycles in Austria have grown significantly over the past few years. The growing interest in fitness, rising traffic congestion during office hours, and the increasing government policies to promote e-bicycles due to environmental conditions are increasing the adoption of e-bicycles in the country. Fuel cost savings and eco-friendly rides also accelerated the e-bicycle adoption rate to 5.0% in 2019 compared to 2018.
• The country witnessed continuous growth in the production of bicycles. Despite the pandemic, the production of e-bikes grew by 5.08% in 2020 compared to 2019. The growing number of COVID-19 cases in 2020 positively impacted the Austrian e-bike market. People started opting for e-bikes for daily commuting due to the fear of public transportation and maintaining social distancing. Thus, the adoption rate of e-bikes increased by 6.20% in 2020 compared to 2019.
• The resumption of business operations and the removal of trade barriers implemented by the government resulted in the gradual growth of e-bike sales in Austria in 2021. The resumption of trade activities resulted in the easier supply of various products, such as e-bikes. The introduction of advanced products with high-tech features, such as fast charging and long range, is projected to boost the adoption rate of e-bikes in Austria by 89% in 2029.

Austria exhibits a gradual rise in the population commuting 5-15 km daily, indicating a slow but steady change in travel distances.

• Despite the pandemic, Austria’s bicycle production increased by around 5% in 2020 compared to 2019. The country also recorded significant growth in the number of bicycle buyers in the past few years. The number of people commuting by bicycle within a range of 5-15 km has grown in the country. The number of people commuting to their workplaces by bicycle accounted for around 50% of bicycle owners in Austria in 2020.
• The restrictions and barriers imposed by the government due to COVID-19 positively impacted the bicycle industry. The pandemic led to the closure of businesses, offices, industries, transportation services, etc. People started opting for bicycles to travel to nearby locations, like markets, to buy essentials or for exercise. The introduction of e-bikes with cutting-edge battery packs that offer an increased range of up to 40-45 km helped increase the number of people who commuted within a range of 5-15 km daily, amounting to 50% in 2021.
• During the pandemic, individuals developed the habit of riding bicycles, which continued after the resumption of activities and the removal of restrictions. In 2020, about 18% of people opted for e-bikes. Factors such as associated health benefits, no carbon emissions, and time-saving during traffic are expected to increase the usage of bicycles in Austria during the forecast period.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Segment Analysis: Propulsion Type

Pedal Assisted Segment in Austria E-bike Market

The pedal-assisted segment dominates the Austrian e-bike market, commanding approximately 83% market share in 2024. This significant market position is attributed to several key advantages that pedal-assist bicycles offer to consumers. These bikes enable users to boost their speed by enhancing the pedal's energy output, making them particularly effective on hills, inclines, and rocky terrain while ensuring a smoother ride with reduced joint stress. The segment's popularity is further bolstered by the bikes' ability to function like conventional bicycles when needed, offering users the flexibility to engage the motor assistance only when required, thereby extending battery life. Additionally, growing environmental consciousness, rising fuel costs, and increasing traffic congestion in urban areas have contributed to the strong market position of pedal-assisted e-bikes.

Throttle Assisted Segment in Austria E-bike Market

The throttle-assisted segment is emerging as the fastest-growing category in the Austrian e-bike market, projected to expand at approximately 8% CAGR from 2024 to 2029. This growth is primarily driven by the segment's appeal to users seeking quicker riding experiences on country roads with switchbacks or navigating hectic traffic, as these bikes allow riders to easily and swiftly maneuver through intersections and traffic lights. The segment's growth is further supported by its popularity among people with medical conditions who find pedaling difficult, as throttle-assisted e-bikes offer the ability to ride without manual pedaling. The increasing adoption of various throttle types, including thumb, twist, and push-button configurations, along with technological advancements in electric bicycle motor efficiency and battery life, is expected to sustain this growth trajectory.

Remaining Segments in Propulsion Type

The speed pedelec segment represents a specialized niche in the Austrian e-bike market, catering to users seeking higher-speed capabilities while maintaining pedal assistance features. These e-bikes are subject to specific regulations regarding licensing and insurance requirements, similar to mopeds or motorcycles. The segment's impact on the market is characterized by its appeal to commuters seeking faster transportation alternatives and sports enthusiasts looking for high-performance options. Manufacturers in this segment are focusing on developing lightweight, low-maintenance models with intelligent control systems and automatic transmission capabilities to enhance energy efficiency and user experience.

Segment Analysis: Application Type

City/Urban Segment in Austria E-bike Market

The City/Urban segment dominates the Austrian e-bike market, commanding approximately 76% market share in 2024, driven by increasing urbanization and the growing preference for sustainable urban mobility solutions. This segment's prominence is attributed to the rising number of daily commuters choosing electric city bikes for their work, school, and local travel needs, particularly in metropolitan areas where traffic congestion is a significant concern. The segment's growth is further supported by government initiatives promoting cycling infrastructure development and the increasing awareness of environmental benefits among urban dwellers. The convenience of parking, cost-effectiveness compared to other modes of transport, and the integration of advanced features like smart connectivity and improved battery technology have made city/urban e-bikes increasingly attractive to consumers across Austrian cities.

Cargo/Utility Segment in Austria E-bike Market

The electric cargo bike segment is emerging as the fastest-growing category in the Austrian e-bike market, projected to expand at approximately 11% during 2024-2029. This remarkable growth is primarily driven by the increasing adoption of electric cargo bikes by businesses for last-mile delivery services, particularly in urban areas where environmental regulations are becoming stricter. The segment's expansion is further fueled by government incentives, including subsidies of up to EUR 1,000 for e-cargo bikes with a gross vehicle weight greater than 80 kg. The versatility of cargo e-bikes in handling various commercial applications, from food delivery to courier services, combined with their cost-effectiveness and environmental benefits, is attracting both small businesses and large logistics companies to invest in this segment.

Remaining Segments in Application Type

The Trekking segment represents a significant portion of the Austrian e-bike market, catering to adventure enthusiasts and recreational cyclists. This segment has gained substantial traction due to Austria's mountainous terrain and growing interest in outdoor activities. Trekking e-bikes are particularly popular among performance-oriented riders who seek the perfect balance between sporty handling and comfortable touring capabilities. The segment's appeal is enhanced by technological advancements in motor systems and battery efficiency, making it easier for riders to tackle challenging terrains while enjoying longer rides without experiencing excessive fatigue.

Segment Analysis: Battery Type

Lithium-ion Battery Segment in Austria E-bike Market

The Lithium-ion battery segment dominates the Austrian e-bike market, commanding approximately 99% of the market share in 2024, owing to its superior technological advantages and performance characteristics. The segment's prominence is driven by its high energy density and power density capabilities, making it the most prospective power battery option for e-bikes. The shift from traditional batteries to lithium-ion has been particularly pronounced as manufacturers recognize its ability to significantly reduce battery pack size and weight while extending operational range. The segment's growth is further supported by both established firms and emerging small and medium-sized businesses that are implementing cutting-edge techniques to produce more durable and efficient batteries. The segment is projected to maintain its strong momentum with a growth rate of nearly 11% from 2024 to 2029, driven by continuous technological advancements, decreasing production costs, and increasing consumer preference for high-performance e-bike batteries.

Remaining Segments in Battery Type

The lead-acid battery segment, while historically significant in the e-bike market, has been experiencing a steady decline due to several inherent limitations. Despite advantages such as reliability in harsh conditions, minimal maintenance requirements, and cost-effectiveness, lead-acid batteries face significant challenges in the modern e-bike market. The segment's decline is attributed to fundamental drawbacks including longer charging times, heavier weight compared to lithium-ion alternatives, and shorter lifespan. These limitations have made lead-acid batteries increasingly less attractive to both manufacturers and consumers, particularly as the market shifts towards more efficient and environmentally friendly battery solutions. The segment's diminishing presence reflects the broader industry transition towards more advanced battery technologies that better meet the evolving demands of e-bike users.

Free With This Report

We offer a comprehensive and complimentary collection of data points on regional and country-level metrics, crucial to understanding the industry's core structure. Our resources include over 120 free charts, providing rare data across various countries. This collection encompasses an analysis of e-bike outlets, distribution channels, and their geographical distribution, examination of average selling prices for different e-bike models across regions, insights into consumer preferences and purchasing patterns, a detailed segmentation of the market, comprehensive insights into market trends and environmental impacts, an overview of key market players, an examination of the regulatory landscape, and projections for the future of the e-bike market.