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Asia Pacific Wheat Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Asia Pacific Wheat Protein Market is segmented by Type (Wheat Concentrate, Wheat Protein Isolate, and Textured Wheat Protein); by Application (Dairy, Bakery, Sports Food, Confectionery, Pet Food, Nutritional Supplements, and Others), and by Geography.

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Market Snapshot

Asia Pacific Wheat Protein Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.5 %

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Market Overview

The Asia Pacific wheat protein market is projected to grow at a CAGR of 5.5% during the forecast period (2020-2025).

  • The market has witnessed a significant growth due to the increasing intolerance towards animal protein, thereby leading to the shift in preference of the meat consuming population toward meat substitutes made of vegan protein, therefore, driving the market studied. In addition, major benefits such as high nutritional value, and a good source of several vitamins and minerals with the growing demand for natural and organic substitutes is thus driving the market growth in the coming years. Additionally, there has been a significant increase in the demand for wheat protein application in animal feed due to growing awareness regarding animal health which is anticipated to drive the demand for wheat protein. 
  • Moreover, companies in the region have initiated awareness programs and campaigns, which are directed to make the consumers understand the benefits of alternative proteins and establish popularity among consumers is expected to further drive the market growth during the study period.

Scope of the report

The Asia Pacific wheat protein market is segmented by type and application. On the basis of type, the market is segmented into wheat concentrate, wheat protein isolate, and textured wheat protein; and on the basis of application, the market is segmented into dairy, bakery, sports food, confectionery, pet food, nutritional supplements, and others. Also, the study provides an analysis of the wheat protein market in the emerging and established markets across the Asia Pacific, including China, Japan, Australia, India, and Rest of Asia Pacific.

By Type
Wheat Concentrate
Wheat Protein Isolate
Texturized Wheat Protein
By Application
Dairy
Bakery
Sports Food
Confectionery
Pet Food
Nutritional Supplements
Others
By Country
China
Japan
Australia
India
Rest of Asia Pacific

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Key Market Trends

Rising Demand for Wheat Protein Isolate in the Food & Beverage Industries

Wheat protein isolates segment is witnessed to have the highest growth rate in the wheat protein market. The large demand for wheat protein isolates in the region is due to its potential application, as these are a refined form of protein containing a greater amount of protein with greater digestibility. These also have excellent water retention (especially at pH 8.0 and 70ºC), high solubility at pH 9.0, and high-fat absorption capacities. Also, wheat protein isolates and their albumin fractions had good foaming capacity and stability. Nowadays it has been used as the major source of cheap proteins especially for athletes, bodybuilders, vegetarians, and has gained wide application in various beverages and dairy industries, and infant foods due to its different functional properties. Owing to growing demand manufacturers operating in the market are focusing on developing innovative products to cater to the growing demand and achieve competitive advantage in the market. For instance, in 2019, Arla Foods Ingredients launched Lacprodan ISO. Water, a 100% whey protein isolate ingredient ideal for use in protein ready-to-drink products. The new product overcomes challenges such as taste, and mouthfeel issues faced by manufacturers of clear protein waters.

Asia Pacific Wheat Protein Market1

China and Japan are expected to have the Fastest Growing Market

Countries such as China and Japan are expected to have the fastest-growing market in the Asia Pacific region, owing to the inclination of these consumers toward protein alternatives, such as plant protein, due to the reduction in animal protein intake, with regard to weight management and general health maintenance. This has led to a rise in the daily intake of wheat protein, as it is one of the prominent plant-based proteins gaining traction in the Chinese market. In these countries, wheat protein is majorly used in bakery and meat substitute products. The large demand is due to the wide range of functionalities of wheat gluten such as viscoelasticity, texturing, foaming, emulsification and binding lead to its wide-scale usage in bakery products, and its role as an excellent meat alternative for consumers preferring vegetarian food products are expected to drive its market in the countries.

Asia Pacific Wheat Protein Market2

Competitive Landscape

The Asia Pacific wheat protein market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Archer Daniels Midland Company, Cargill Incorporated, Roquette Frères, and Tereos Starch, among others.

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Wheat Concentrate

      2. 5.1.2 Wheat Protein Isolate

      3. 5.1.3 Texturized Wheat Protein

    2. 5.2 By Application

      1. 5.2.1 Dairy

      2. 5.2.2 Bakery

      3. 5.2.3 Sports Food

      4. 5.2.4 Confectionery

      5. 5.2.5 Pet Food

      6. 5.2.6 Nutritional Supplements

      7. 5.2.7 Others

    3. 5.3 By Country

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 Australia

      4. 5.3.4 India

      5. 5.3.5 Rest of Asia Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Archer Daniels Midland Company

      2. 6.4.2 Cargill, Incorporated

      3. 6.4.3 Roquette Freres

      4. 6.4.4 Tereos Starch & Sweeteners s.a.s.

      5. 6.4.5 Manildra Group

      6. 6.4.6 Glico Nutrition Co.,Ltd.

      7. 6.4.7 Hilmar Cheese Company,Inc.

      5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia Pacific Wheat Protein Market market is studied from 2016 - 2026.

The Asia Pacific Wheat Protein Market is growing at a CAGR of 5.5% over the next 5 years.

Archer Daniels Midland Company, Cargill, Incorporated, Roquette Frères, Tereos Starch & Sweeteners s.a.s., Manildra Group, Glico Nutrition Co.,Ltd. are the major companies operating in Asia Pacific Wheat Protein Market.

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