Asia-Pacific Water Enhancer Market Growth, Trends and Forecasts (2020 - 2025)

Asia-Pacific water enhancer market is segmented by Distribution Channel into Pharmacy & Health Store, Convenience Store, Hypermarket/Supermarket, Online Channel, Others & by Geography

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

6.56 %

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Market Overview

Asia-Pacific Water Enhancer market is forecasted to witness a CAGR of 6.56% during the forecast period (2020 - 2025). Water enhancers could resonate well with Asian consumers due to their convenience, unique point of difference, no added sugar and the ability to customise water. Water enhancers are also relevant to bottled water market in the region, a category registering strong demand due to its healthy positioning, however, such products have a lack of strong flavour and functional benefits, which can somewhat restraint the market moving forward.

Scope of the report

The Asia-Pacific water enhancer market offers the product through pharmacy & health store, convenience store, hypermarket/supermarket, online channel, and others. The study also covers the Asia-Pacific country analysis of the region. The market by country is further segmented into India, China, Japan, Australia, and Rest of Asia Pacific.

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Pharmacy & Health Store
Others
By Country
China
Japan
Australia
India
Rest of Asia-Pacific

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Key Market Trends

Australia - An Emerging Country in the Water Enhancer Market

With a strong hold of soft drinks market and non-alcoholic beverage market in australia, there is a strong opportunity for growth of water enhancers in Australia over the forecast period, with these products offering consumers a new and exciting innovation that has a unique point of difference within the soft drinks industry. Water enhancers are expected to be received positively in Australia, given the success of the products in the countries such as United States and Canada. Water enhancers have the potential to reinvigorate sales in the ailing category of concentrates, as well as leverage on growth of bottled water by offering consumers the option to flavour and customise such plain tasting products. 

Moroever, water enhancer from one of the Austrlaian companies such as FLAVR, contains absolutely Zero Calories, Sugar or Carbs, along with contains no Additives or chemicals, thereby providing further push to the water enhancer in the country.

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Online Distribution Pushing the Sales Forward

The online or e-commerce stores have been increasing their market share all around the globe, in terms of revenue, popularity and wide product offering of both local and international brands of water enehancers among consumers in the Asia-Pacific Market. Moreover, The main reason behind the rise in sale of water enhancers , through e-commerce retailing is the level of convenience it provides for consumers as they can browse and shop for these products 24X7, along with that they find it easy to choose their preferred water enhancer flavors and brands and also get vast varietiesof the others products as per there own needs and preferences and packaging sizes.​ Other prevelant factor, which is expected to increase the demand for water enhancers among the increasing millenial population in the Asian countries, is that the online vendors such as Amazon, Walmart and UBuy providesextra brand visibilty to the consumers, thereby increasing the knowledge of these products among the large consumer group.

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Competitive Landscape

The Asia-Pacific Water Enhancer Market is a competitive market, and Some of the major players operating in the arket are The Coca-Cola Company, The Kraft Heinz Company, and Keurig Dr Pepper Inc. Moreover, the market has also consists of the regional players and small scal companies such as Infuze, Dyla LLC (Stur) and FLAVR Group. Most of the global companies such as AriZona Beverages USA LLC, and Wisdom Natural Brands are venturing and strategizing to enter the Asian countries such India, China, Australia, others via the online retail channel such as Amazon and Ubuy. 

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Online Retail Stores

      4. 5.1.4 Pharmacy & Health Store

      5. 5.1.5 Others

    2. 5.2 By Country

      1. 5.2.1 China

      2. 5.2.2 Japan

      3. 5.2.3 Australia

      4. 5.2.4 India

      5. 5.2.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kraft Heinz Company

      2. 6.4.2 Dyla LLC (Stur)

      3. 6.4.3 Keurig Dr Pepper Inc.

      4. 6.4.4 AriZona Beverages USA LLC

      5. 6.4.5 Wisdom Natural Brands

      6. 6.4.6 INFUZE

      7. 6.4.7 The Coca-Cola Company

      8. 6.4.8 FLAVR Group

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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