Asia-Pacific Water Enhancer Market - Growth, Trends, and Forecast (2018-2023)

Asia-Pacific Water Enhancer Market - Growth, Trends, and Forecast (2018-2023)

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Market Insights

Water enhancers provide the desired flavorings for users who are resistant to plain bottled water. In Asia-Pacific water enhancer market, marketers are looking beyond pricing to attract consumers; they are focusing on introducing exotic flavors, bold colors, and functional ingredients to provide a low-calorie, non-alcoholic beverage to a calorie-conscious consumer.  Use of water enhancers is further expected to boost the volume of bottled water. One of the burning issues in this market is negative effects associated with ingredients used and lack of regulations on their limits of use.

Significant Expansion of the Consumer Base for Functional Beverages Drives the Market

In both high-income and mid-income countries, consumers of water enhancers in Asia-Pacific are driven by busier lifestyles and convenience is driving consumption of beverages and processed foods. This unhealthy way of living lays severe impact on consumers and hence, draws attention towards health improving foods & beverages globally. The demand for functional beverages is driving water enhancers segment, which is expected to register a CAGR of 13.1%, during the forecast period. Marketers are directing their strategies towards health-conscious consumers, with their ‘add on the go/packaged’ water enhancer drops/powders.

Flavored Drops Enjoy Consumer Preference

Most of the flavored drops are made from natural ingredients while traces of vitamins like, potassium may be found, which help with hydration. Consumers in Asia-Pacific water enhancer market prefer adding few drops of flavored enhancers that instantly transform plain water into a kind of soft drink, thus making it more consumable. Increasing concerns about health, and a push to consume enough water to stay fit is one of the factors driving flavor drops market. Also, natural ingredient based products are more preferred. Arizona, Sweetleaf, Tate & Lyle are some of the producers of flavored drops.

India dominates the Asian Water Enhancer Market

                                      

The Chinese water enhancer market is witnessing increasing trends of westernization, and although the soft drinks are not a major market, growing preferences for healthy and nutrition enabled drinks are expected to drive the market potential for water enhancers in this region. The flavored and energy drop segments are expected to be the fastest growing segments, and private label players are expected to provide a competitive environment in the Chinese market in terms of pricing.

Key Development

  • The Skinny girl brand launched a new low calorie water enhancer. It is available in Fuji apple, pineapple coconut, blueberry acai, and white cherry flavors. It has created new market for flavored water enhancer with low sugar content

Competitive Landscape

Kraft Foods and Mio are the market leaders in this segment. Coca-Cola’s Dasani drops, PepsiCo’s flavor splash & Gatorade, Nestlé’s Nestea water enhancer and other player brands, like Skinny Girl, Orange crush, Icee Zero are some of the dominant brands, which have received consumer acceptance. These products are being positioned in the front shelves in retail markets and next to bottled water category to drive the sales.

Major Players: Pepsico, Coca Cola, Nestle, and Kraft Foods. 

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimates sheet in excel

Customization of the Report

  • Revenue of the global water enhancer market
  • Revenue of the global functional beverage market
  • Revenue of the Asia-Pacific functional beverage market

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs

1. Introduction                       

            1.1 Key Deliverables of the study     

            1.2 Study Assumptions         

            1.3 Market Definitions          

2. Research Approach and Methodology                  

            2.1 Introduction         

            2.2 Research Design  

            2.3 Study Timelines  

            2.4 Study Phases        

                        2.4.1 Secondary Research

                        2.4.2 Discussion Guide

                        2.4.3 Market Engineering & Econometric Modelling

                        2.4.4 Expert Validation

3. Market Overview              

            3.1 Market Trends                 

4. MARKET DYNAMICS

            4.1 Drivers

                        4.1.1 Rise in Obese Populations and Subsequent Rejection of Carbonated Drinks in Western Countries

                        4.1.2 Industrialization and Mass Production of Beverages

                        4.1.3 Significant Expansion of the Consumer Base for Health Improving Foods and Beverages Globally

                        4.1.4 Changing Consumer Preferences towards Flavored Drinks

            4.2 Constraints

                        4.2.1 Lack of Regulations from FDA

                        4.2.2 Compliance with the Manufacturing Practices

                        4.2.3 Safety Concerns Due To Lack of Scientific Evidence

            4.3 Opportunities

                        4.3.1 Technological Advancements in Beverage Production

                        4.3.2 Identification of New Active Ingredients

                        4.3.3 High Scope for Application in Health Care Industry

            4.4 Porter's Five Forces Analysis

                        4.4.1 Bargaining Power of Suppliers

                        4.4.2 Bargaining Power of Buyers

                        4.4.3 Threat of New Entrants

                        4.4.4 Threat of Substitute Products and Services

                        4.4.5 Degree of Competition

5. MARKET SEGMENTATION

            5.1 By Product Type

                        5.1.1 Flavored drops

                        5.1.2 Energy drops

                        5.1.3 Fitness and workout Drops

                                    5.1.3.1 Weight Management drinks

                                    5.1.3.2 Skin-rejuvenating drinks

                       5.1.4 Others

            5.2 By Active Ingredient Type

                        5.2.1 Vitamins

                        5.2.2 Electrolytes

                        5.2.3 Anti-oxidants

                        5.2.4 Sweeteners

                        5.2.5 Others

            5.3 By Source Type

                        5.3.1 Fruits

                        5.3.2 Vegetables

                        5.3.3 Tea and Coffee

                        5.3.4 Coconut water

                        5.3.5 Others

            5.4 By Geography

                        5.4.1 Asia-Pacific

                                    5.4.1.1 China

                                    5.4.1.2 Japan

                                    5.4.1.3 India

                                    5.4.1.4 Australia

                                    5.4.1.5 Rest of Asia-Pacific

6. Competitive Landscape

            6.1 Market Share Analysis    

            6.2 Most Active Companies

            6.3 Strategy Adopted by Key players

7. Company Profiles

            7.1 Arizona Beverages USA

            7.2 Cott Beverages

            7.3 GNC Live Well

            7.4 The Better Bottle Company

            7.5 Heartland LLC

            7.6 ICEE Co.

            7.7 Kraft foods Inc.

            7.8 Nestle

            7.9 JelSert

            7.10 PepsiCo

            7.11 The Coca-Cola Company

            7.12 Wisdom Natural Brands

8. Appendix

            8.1 Sources

            8.2 Disclaimer

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