|Study Period:||2016 -2027|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The Asia-Pacific vinegar market is projected to record a CAGR of 5.1% during the forecast period 2022-2027.
The COVID-19 pandemic changed demand dynamics in the market, with consumers increasingly seeking immunity booster products for building health and body enhancement. Targeting this emerging trend, companies are positioning their products accordingly to address this demand. Thus, manufacturers are leveraging this factor to further build their customer base through innovation, distribution enhancement, and higher product visibility. For instance, Dabur India Ltd’s Apple Cider Vinegar and its series of new products were exclusively launched on Amazon India during Amazon Prime Day in August 2020.
Over the medium term, the Asia-Pacific vinegar market is expected to be primarily driven by changing consumer lifestyles and preferences. Due to the rise in health benefits associated with the consumption of vinegar, consumers’ interest in the inclusion of vinegar in cooking gourmet and ethnic food has increased, thereby prompting the sales of vinegar. The labeling claims of products, including non-GMO, gluten-free, organic, and vegan, have further boosted the market growth.
Moreover, unfiltered vinegar is popular among consumers due to the presence of the original ''mother'' essence and taste. The growing preference for more premium products encourages market players to be innovative regarding the overall taste profile of different kinds of vinegar.
Scope of the Report
Vinegar is a sour liquid made by fermenting substances that contain sugar, such as fruit or wine. It is used as a condiment to add flavor or as a preservative for pickling. Vinegar contributes acidic notes to foods, both in aroma and taste. The report on the Asia-Pacific vinegar market is segmented by type into balsamic vinegar, red wine vinegar, apple cider vinegar, rice vinegar, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report also involves the analysis of regions such as China, Japan, India, Australia, and Rest of Asia-Pacific. For each segment, the market sizing and forecasting have been done in value terms (USD million).
|Red Wine Vinegar|
|Apple Cider Vinegar|
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
|Rest of Asia-Pacific|
Key Market Trends
Increasing Health Consciousness Among Asian Consumers
Vinegar has been used medically for centuries. However, it has enjoyed a surge in popularity in recent years due to its natural remedies for various health problems. In addition, doctors worldwide claim that vinegar supports digestion and helps control blood sugar level spikes by creating a feeling of satedness. It can also be beneficial for those looking for a weight loss aid. Various studies showed that apple cider vinegar provides a modest improvement in blood sugar, which is why it may be helpful for those with prediabetes and diabetes. The increasing information regarding the health benefits of the product is expected to boost the market growth during the forecast period. Due to its medicinal properties and role in curing various ailments, like arthritis, asthma, and coughs, more research and knowledge transfer is happening in the market. Additionally, due to busy lifestyles, consumers are looking for a product that is in tune with nature and does not harm the environment, and vinegar fits in this category very well. In addition to being a health supplement, it can also be used for cleaning the scalp. All these compounds in various types of vinegar were found to be beneficial even when ingested in a small amount, which drove the market growth during the study period.
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Balsamic Vinegar Holds the Major Market Share
Balsamic vinegar is a slightly sweet, dark, richly flavored vinegar used to enhance salad dressings, marinades, and sauces. Balsamic vinegar has a wide range of applications as it can also be used in gravies and cooked meats to add flavor and aroma, season salad greens, strawberries, peaches and melons, desserts, risotto, roasted vegetables, drinks, and braised meats. These applications are expected to drive the sales of balsamic vinegar during the forecast period. Balsamic vinegar also offers various health benefits, including enhancing skin health, reducing blood sugar, promoting good gut health and digestion, supporting immune functions by containing strains of probiotics, and lowering cholesterol levels due to antioxidants. This vinegar also helps treat wounds owing to its antifungal, antiviral, and antibacterial properties and promotes blood circulation. Some of the prominent brands of balsamic vinegar in Asian markets are My Choice, Ortalli, Colavita, Borges, De Nigris, Bertolli, Filippo Berio, Castello Di Maranello, Emilia Food Love, and Freshos.
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The market is highly fragmented and is dominated by players from China and Japan. The key market players are increasingly relying on product innovation as the most adopted strategy. Extensive R&D investments have been witnessed over previous years, which has led to the introduction of numerous products in the market. The major players are focusing on introducing new and attractive variants for target pallets and innovating with their product portfolios in the market to cater to the interests of the consumers. Thus, new product development with artisanal ingredients is one of the most preferred strategies in the market. HJ Heinz Company LP, Borges Branded Foods, Australian Vinegar, and Mizkan Holdings Co. Ltd are some of the major players in the market.
In April 2021, APIS India launched Raw & Unfiltered Apple Cider Vinegar. Available in bottles at an MRP of INR 349 for 500 grams, the product is available in retail stores, including leading e-commerce platforms like Flipkart Supermart. Apis Apple Cider Vinegar is marketed as being made from real Himalayan apples sourced from the heart of the Himalayas. The company claims the vinegar to be purely natural as it is unfiltered, unpasteurized, and raw, with a host of healthy properties.
In August 2020, Mizkan Co. Ltd launched Odashi's delicious mellow vinegar in the Japanese market. This vinegar has a mellow taste that is a luxurious blend of five “dashi” types, including grilled chin, Soda-gatsuo, bonito, kelp, and dried sardines.
In May 2020, WOW Skin Science launched its mobile application, which increased the quality of servicing its consumers. The app sells all the products and collections available on its online store. This app is available on both the Android and iOS platforms.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Balsamic Vinegar
5.1.2 Red Wine Vinegar
5.1.3 Apple Cider Vinegar
5.1.4 Rice Vinegar
5.1.5 Other Types
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 The Kraft Heinz Company
6.4.2 Borges International Group SL
6.4.3 Autralian Vinegar
6.4.4 Shanxi Shuita Vinegar
6.4.5 Carl Kuhne KG
6.4.6 APIS India
6.4.8 Mizkan Holdings Co. Ltd
6.4.10 St. Botanica
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Asia-Pacific Vinegar Market market is studied from 2016 - 2027.
What is the growth rate of Asia-Pacific Vinegar Market?
The Asia-Pacific Vinegar Market is growing at a CAGR of 5.1% over the next 5 years.
Who are the key players in Asia-Pacific Vinegar Market?
The Kraft Heinz Company, Borges International Group S.L., Autralian Vinegar, Carl Kühne KG, Mizkan Holdings Co. Ltd. are the major companies operating in Asia-Pacific Vinegar Market.