Smartphones have taken the world by storm. The boom in Asia Pacific markets has been enormous and is a huge market for every company that makes smartphones. Growth of this industry in countries like India and China is huge with intense competition from both companies like Apple, Samsung, HTC and between home-grown companies in the two countries like Xiaomi, Oppo, Micromax, Karbonn etc. There is huge demand in both low cost smartphone segment and the high end segment.
A very essential part of the smartphones is the touch screen controller which helps the consumer get the real feel of handling the phone by touching the screen unlike touching buttons. As the smartphone industry grows in this region, the touch screen controller will also grow.
Touch screen displays are in huge demand across the world. First given boost by iPhones and iPads, demand for touchscreen has been rising exponentially with almost every vendor launching its own version of smart devices. This growth is driving the touch screen controller market, with increasing application of touch screen across the industries.
Touch can be enabled on any device and hence this market is highly fragmented. But still consumer electronics contributes maximum to the market in terms of revenues and shipments. At present, market has two types of touch screen controllers: resistive and capacitive. Capacitive touch screen controllers are in huge demand as compared to resistive one as they are more easy to use.
Some of the major vendors mentioned in the report are Atmel, STMicroelectronics, Cypress, Microchip and Texas Instruments.
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