Asia-Pacific Sugar Free Chewing Gum Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific sugar-free chewing gum Market is segmented by Flavor (Spearmint, Peppermint, Fruit Flavor, and Original Bubble gum), By Distribution Channel (Supermarket/Hypermarket, Specialist Stores, Convenience Stores, Online Retail, and Others); and by Geography.

Market Snapshot

Asia-Pacific Sugar Free Chewing Gum Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.47 %

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Market Overview

Asia-Pacific sugar-free chewing gum market is projected to grow, witnessing a CAGR of 5.47% during the forecast period (2020 - 2025).

  • Asia-Pacific region is projected to offer significant opportunities for sugar-free chewing gum marketers owing to the rising diabetic population and increased rate of oral health problems in recent years across the region.
  • Proven oral benefits of chewing sugar-free gum have been shown to increase the flow of saliva, thereby reducing plaque acid, strengthening the teeth, and reducing tooth decay which is driving the demand for sugar-free chewing gums across the region.
  • Furthermore, the sugar-free alternatives of chewing gum are also being recognized as a preventive measure for dental ailments by various leading dental associations and organizations across the Asia-Pacific region.

Scope of the report

The scope of the Asia-Pacific sugar-free chewing gum market includes segmentation of the market by favor which includes spearmint, peppermint, fruit flavors, and original bubble gum. The market is also segmented on the basis of the distribution channel which includes supermarket/hypermarket, specialist stores, convenience stores, online retail stores, and others. The study also involves the major countries of the Asia-Pacific region including China, Japan, India, Australia, and Rest of Asia-Pacific.

By Flavor
Fruit Flavor
Original Bubble Gum
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail
By Geography
Rest of Asia-Pacific

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Key Market Trends

New Product Launched and Innovations in Sugar-Free Gums

The demand for the single pack is growing with consumer demand for various flavors. Innovation in a unique format, a new pack, and varied flavor range continued to be sugar- free chewing gum market opportunity to drive the market. On-the-go mouth freshness products, such as Doublemint has performed well in Asia owing to high demand and increased usage of social media and growing purchasing power supports the market growth of sugar-free chewing gum. Driving consumer awareness through packaging that demonstrates product information through pack design is the future sugar-free chewing gum market opportunity. Hence, new product innovation with attractive packaging is the main strategy adopted by players.


China Market Holds Significant Share

China followed by Japan and South Korea are the largest markets for sugar-free chewing gums in the Asia-Pacific region. Sugar-free gums offer a bright spot to the Chinese chewing gum market as it resonates with the general rise in consumer health-awareness and is benefiting from growing concerns about the harmful impact of sugar consumption on health and the increasing prevalence of obesity. Sugar-free chewing gums have replaced traditional bubble gums owing to the rising concerns of tooth decay among Chinese children. Wrigley Confectionery (China) Ltd remained the leading player in the sugar-free gum market in 2019. Moreover, India's sugar-free chewing market is projected to grow at the fastest rate during the forecast period.


Competitive Landscape

The Asia-Pacific sugar-free chewing gum market is concentrated among multinational players occupying major share. Key market players include Perfetti Van Melle Group B.V., Mondelez International, Inc., Mars, Incorporated, The Hershey Company, and others.

New product innovation with attractive packaging is the main strategy adopted by players. For instance, Wrigley India, a subsidiary of Mars Inc., launched Doublemint Mints, which is a sugar-free chewing gum available in two flavors- peppermint and spearmint.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Flavor

      1. 5.1.1 Spearmint

      2. 5.1.2 Peppermint

      3. 5.1.3 Fruit Flavor

      4. 5.1.4 Original Bubble Gum

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Perfetti Van Melle Group B.V.

      2. 6.3.2 Mondelez International, Inc.

      3. 6.3.3 Mars, Incorporated

      4. 6.3.4 The Hershey Company

      5. 6.3.5 Lotte Corporation

      6. 6.3.6 Ferrero SpA

      7. 6.3.7 Glee Gum

      8. 6.3.8 The PUR Company Inc.

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Sugar Free Chewing Gum Market market is studied from 2016 - 2026.

The Asia-Pacific Sugar Free Chewing Gum Market is growing at a CAGR of 5.47% over the next 5 years.

Perfetti Van Melle Group B.V., Mondelez International, Inc., Mars, Incorporated,  The Hershey Company, Lotte Corporation, Glee Gum are the major companies operating in Asia-Pacific Sugar Free Chewing Gum Market .

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