Asia-Pacific Sour Milk Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific sour milk drinks market is segmented by category (dairy-based and non-dairy based); by type (kefir, buttermilk, drinkable yogurt, and others); and by distribution channel (supermarket/hypermarket, convenience stores, specialty stores, online channel, and others); and by geography.

Market Snapshot

asia-pacific sour milk drinks market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.82 %

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Market Overview

Asia-Pacific sour milk drinks market is projected to grow, witnessing a CAGR of 5.82% during the forecast period (2020 - 2025).

  • Sour milk drinks are the traditional fermented dairy beverage in Asia-Pacific, which is consumed on a regular basis among the household. It is considered healthier beverage options compared to soft drinks, which have attracted consumer demand.
  • Consumer preference for varied flavors such as fruit flavor mixed with sour milk is quite popular in the region. Bioactive components, flavor, nutritional value, and convenience are the various factors accelerating the demand for sour milk drinks across Asia-Pacific.
  • The sour milk market includes packaged fermented milk products, such as Kefir, Lassi, Ayran, Doogh, Laban, buttermilk, and whey drinks. Notably, India accounts for a suitable market share in the region owing to the high popularity of buttermilk, and chaas/lassi in the country.

Scope of the report

Asia-Pacific sour milk drinks market has been segmented by category into dairy-based and non-dairy based; by type into kefir, buttermilk, drinkable yogurt, and others; and by distribution channel into supermarket/hypermarket, convenience stores, specialty stores, online channel, and others. Also, the study provides an analysis of the sour milk drinks market in the emerging and established markets across the region which includes China, Japan, India, Australia, and the Rest of Asia-Pacific.

By Category
Dairy Based
Non-Dairy Based
By Type
Drinkable yogurt
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail
By Geography
Rest of Asia-Pacific

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Key Market Trends

Surge in Innovation and Packaging of Sour Milk Drinks

Bulk packaging often struggles for profit as compared to small packs and is inconvenient. Adding convenience to the functional dairy beverage through a flexible, smaller pack provides a significant profit margin to companies. For instance, the Indian dairy giant, Amul introduced Amul Masti buttermilk multipack of 200 ml (five in one pack) for convenience to its consumers and higher profit margins to the company. Moreover, probiotic drinking yogurt saw a trend towards small bottles during the review period and is likely to expand in the coming years. Increased new product launch from the private label has created a tough competition for existing players.


India Holding a Significant Share in The Market

As health and wellness continue to permeate the snacking category, the focus on children’s nutrition is continuing to make a more pronounced presence in India. This has been particularly fruitful across the healthy beverage segment. Lassi continued to witness strong demand due to its popularity in the northern part of India and is consumed mainly in the summer season. Lassi is a good refreshment to beat the sun as well as has multiple health benefits such as aiding the digestive system, improving bone health among others. Karnataka Cooperative Milk Producers Federation and Gujarat Co-operative Milk Marketing Federation are the two leading players in the sour milk drinks market in India.


Competitive Landscape

The Asia-Pacific Sour Milk Drinks market is competitive with various domestic brands competing for market share. New product offerings with exotic flavors and convenient packing are the primary strategy adopted by the key players. The major players include Yili Group, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Nestle SA, Meiji Holdings Co., Ltd., Danone S.A., Mother Dairy Fruit & Vegetable Pvt Ltd., and others.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Dairy Based

      2. 5.1.2 Non-Dairy Based

    2. 5.2 By Type

      1. 5.2.1 Buttermilk

      2. 5.2.2 Kefir

      3. 5.2.3 Drinkable yogurt

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarket/Supermarket

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retail

      5. 5.3.5 Others

    4. 5.4 By Geography

      1. 5.4.1 China

      2. 5.4.2 Japan

      3. 5.4.3 India

      4. 5.4.4 Australia

      5. 5.4.5 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Yili Group

      2. 6.3.2 Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)

      3. 6.3.3 Nestle SA

      4. 6.3.4 Meiji Holdings Co., Ltd.

      5. 6.3.5 Danone S.A.

      6. 6.3.6 Mother Dairy Fruit & Vegetable Pvt Ltd

      7. 6.3.7 Lion Dairy & Drinks

      8. 6.3.8 Karnataka Co-operative Milk Producers Federation Ltd.

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Sour Milk Drinks Market market is studied from 2016 - 2026.

The Asia-Pacific Sour Milk Drinks Market is growing at a CAGR of 5.82% over the next 5 years.

Yili Group, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Nestle SA, Mother Dairy Fruit & Vegetable Pvt Ltd, Karnataka Co-operative Milk Producers’ Federation Ltd. are the major companies operating in Asia-Pacific Sour Milk Drinks Market.

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