Asia-Pacific Small Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The market is segmented by Small Appliances (Vacuum Cleaners, Food Processors, Coffee Makers, Irons, Toasters, Grills & Roasters, and Hair Dryers, Other Small Appliances), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others) and By Country (China, India, Australia, Japan, South- Korea, Other Countries).

Market Snapshot

Asia- Pacific Small Home Appliances
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >6 %

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Market Overview

Small Appliances market in Asia- Pacific region is showing growth in terms of volume sales and is projected to grow. The main factors driving the growth of small appliances are disposable incomes, urban lifestyles, and health trends. Small Appliances are important as they are used for daily household tasks in the homes and consumers in the market are willing to spend on them.

There is a demand for light fryers, bread makers, food processors, and other healthy multi-functional small appliances products that are benefitting from the aging population in the region. India and Southeast Asia countries will be the top key markets driving the growth of small appliances. Asia -Pacific market is also witnessing the rise in the distribution in the sale of air-purifiers.

Built-in appliances and smart appliances such as built-in hobs are also gaining traction in the market. Changing consumer preferences and innovative credit schemes along with the replacement sales pave the way for smarter appliances to replace the conventional devices and this is going to stimulate the growth of the market.

Scope of the Report

A complete background analysis of the Asia-Pacific Small Home Appliances market, which includes an assessment of the national accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview are covered in the report.

By Product
Vacuum Cleaners
Food Processors
Coffee Makers
Grills & Roasters
Hair Dryers
Other Small Appliances
By Distribution Channels
Supermarkets & Hypermarkets
Specialty Stores
By Country
South Korea

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Key Market Trends

Small Kitchen Appliances are Dominating the Market

The Small Kitchen Appliances market stands tall as one of the most proactive industry verticals. The rising number of households in Asia- Pacific and especially India and China and the reduction in average household size, and the growth of households such as nuclear families and individuals living in rented apartments as flatmates are creating conducive conditions for the development of small cooking appliances. The small companies in the market compete aggressively in the market due to lower margins in the small cooking appliance segment. Unbranded and regional players represent a considerable competitive threat to national and multinational players.

Asia- Pacific Small Home Appliances 1

E commerce Channel is Fastest Growing Distribution Channel

E-commerce is emerging as a top distribution channel with internet retailing and connected lifestyles, electronics, and appliance specialist retailers remain the channel with the highest volumes.

Distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie-ups with manufacturers, and e-commerce, which has been posing as a major competitor to other sellers due to the highly competitive discounts and other offers.

Asia- Pacific  Small Home Appliances 2

Competitive Landscape

The Asia-Pacific Small Home Appliances Market is highly fragmented and competitive with Chinese and Korean players dominating the market. Regional and international companies continue to compete in the market. However, for built-in appliances Chinese and Korean markets, are dominated by foreign players in the market. Diversification in terms of products and places will likely be able to help companies maintain their businesses in the future.

Table of Contents

  1. 1. Introduction

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. Research Methodology

  3. 3. Executive Summary

  4. 4. Market Insights

    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Value Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights on Impact of COVID-19 on the Market

    8. 4.8 Insights on Consumer Expenditure on Home Appliances

    9. 4.9 Major Players Strategies in the Production and Sales

    10. 4.10 Technology Innovations in the Industry

    11. 4.11 Insights on Government Regulations in the Market

  5. 5. Market Segmentation

    1. 5.1 By Product

      1. 5.1.1 Vacuum Cleaners

      2. 5.1.2 Food Processors

      3. 5.1.3 Coffee Makers

      4. 5.1.4 Irons

      5. 5.1.5 Toasters

      6. 5.1.6 Grills & Roasters

      7. 5.1.7 Hair Dryers

      8. 5.1.8 Other Small Appliances

    2. 5.2 By Distribution Channels

      1. 5.2.1 Supermarkets & Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 E-Commerce

      4. 5.2.4 Others

    3. 5.3 By Country

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 South Korea

      5. 5.3.5 Australia

      6. 5.3.6 Others

  6. 6. Competitive Landscape

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 BSH Hausgerate GmbH

      2. 6.2.2 Midea Group

      3. 6.2.3 Haier(GE)

      4. 6.2.4 Siemens

      5. 6.2.5 Samsung

      6. 6.2.6 AB Electrolux

      7. 6.2.7 Panasonic

      8. 6.2.8 Philips

      9. 6.2.9 Samsung Electronics

      10. 6.2.10 LG Electronics

    3. *List Not Exhaustive
  7. 7. Future of the Small Home Appliances Market

  8. 8. Appendix

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Small Home Appliances Market market is studied from 2016 - 2026.

The Asia-Pacific Small Home Appliances Market is growing at a CAGR of >6% over the next 5 years.

BSH Hausgeräte GmbH, Samsung, SIemens, Haier (GE), Midea Group are the major companies operating in Asia-Pacific Small Home Appliances Market.

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