Asia-Pacific Major Home Appliance Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Major Home Appliance Market is segmented by Product (Refrigerators, Freezers, Dishwashing Machines, Laundry Appliances, Cookers& Ovens, Air-Conditioners, Others) by Distribution Channel (Speciality Stores, Hypermarkets/ Supermarkets, Online, Others) and by Region (China, India, Japan, South Korea, Australia, Malaysia, Thailand, Indonesia, Singapore, Others).

Market Snapshot

Asia- Pacific  Major Home Appliance Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >3 %

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Market Overview

Asia-pacific major home appliances grew at moderate rates in the past due to low per capita spending on the major appliances, therefore the market has immense potential for growth. The main driving factors are an innovation by the manufacturers in the market is driven by the rising housing stock, rising housing income, and growing premiumization across households in the region.

High brand recognition is seen in the region with companies catering to the demand by developing products according to the taste and preferences of the consumer in the developed markets. While positive growth has been observed in the developing nation due to rising income levels. 

Countries in the region are within different growth stages while developed markets have entered into premiumization, multifunctional, and customized smart appliances that will further drive the growth of large appliances in the market.

Scope of the Report

A complete background analysis of Asia-Pacific Home Appliances market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

By Product
Dishwashing Machines
Washing Machines
Cookers and Ovens
Air- Conditioners
By Distribution Channel
Speciality Stores
Hypermarkets/ Supermarkets
By Region
South Korea

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Key Market Trends

Rising Exports of Refrigerator and Freezer Home Appliances from Asia-Pacific Region

There has been a rise in overall exports of refrigerators and freezers in 2019 with a 13.8% increase from the period over the last five years. However, y-oy, the value of globally exported refrigerators and freezers fell by -0.8% from 2018 to 2019. China is leading the country in Asia- Pacific market in terms of exports of refrigeration appliances. Overall Asia held the largest share amounting to 42% share of the total exports worldwide.

A fridge or refrigerator is considered an essential home appliance for many countries in Asia- Pacific region countries some of them include China and India. The COVID-19 pandemic has also led to the rise in the sale of refrigerators in the region as many nations and people facing the pandemic are stocking up on essentials and hence raising the demand for refrigeration appliances. The online distribution channel is seeing a huge demand for the buying and selling of large appliances as they are cost-effective.

Asia- Pacific Major Home Appliance Market 1

Increase in Number of Households Driving the Market

China is the largest market for household appliances among other Asia-Pacific countries and major manufacturers in the region. Increasing household innovation along with rising urbanization in advanced and innovative household solutions are projected to fuel the product demand. The rising number of households is expected to demand large home appliances such as air conditioners, refrigerators, washing machines, and microwave ovens in the category.

Asia- Pacific Home Appliance Market

Competitive Landscape

Brands are focusing on offering consumer's experience while organizing several arts and exhibitions in the market. Online retailers in the market are partnering with offline retailers to display their products. regional and local brands dominate the major appliances market in the Asia- Pacific market including Midea, Haier, Hisense, Gree, from China, Samsung and LG from Korea, Videocon from India, and Hitachi from Japan. The market is highly innovative and manufacturers are opting for low-cost pricing, innovation, and differentiation to promote the sale of their appliances and also customize products according to clients' requirements.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Value Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights on Impact of COVID-19 on the Market

    8. 4.8 Insights on Consumer Expenditure on Home Appliances

    9. 4.9 Technology Innovations in the Industry

    10. 4.10 Insights on Built-in Major Appliances in the region

    11. 4.11 Insights on Government Regulations in the Market


    1. 5.1 By Product

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

      6. 5.1.6 Air- Conditioners

      7. 5.1.7 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Others

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Hypermarkets/ Supermarkets

      4. 5.2.4 Online

      5. 5.2.5 Others

    3. 5.3 By Region

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 South Korea

      5. 5.3.5 Australia

      6. 5.3.6 Malaysia

      7. 5.3.7 Thailand

      8. 5.3.8 Indonesia

      9. 5.3.9 Singapore

      10. 5.3.10 Others


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 LG Corporation

      2. 6.2.2 Midea Group

      3. 6.2.3 Haier(GE)

      4. 6.2.4 Siemens

      5. 6.2.5 Gree Electric Appliance

      6. 6.2.6 Panasonic

      7. 6.2.7 Philips

      8. 6.2.8 Samsung Electronics

      9. 6.2.9 LG Electronics

      10. 6.2.10 Prestige LKK

      11. 6.2.11 Tiger Corporation

      12. 6.2.12 Robert Bosch GmbH

      13. 6.2.13 Whirlpool Corporation

      14. 6.2.14 AB Electrolux

      15. 6.2.15 Videocon

      16. 6.2.16 Hisense

      17. 6.2.17 Hitachi

    3. *List Not Exhaustive


  9. 9. APPENDIX

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Major Home Appliance Market market is studied from 2016 - 2026.

The Asia-Pacific Major Home Appliance Market is growing at a CAGR of >3% over the next 5 years.

Midea Group, Haier lnc., Videocon Industries, Samsung, LG Electronics are the major companies operating in Asia-Pacific Major Home Appliance Market.

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