Asia-Pacific Shampoo Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Shampoo market is segmented By Product Type ( 2-in-1 Shampoo, Anti-Dandruff, Kids Shampoo, Medicated Shampoo, Standard Shampoo, Other Shampoo), By Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, E-Commerce, Pharmacies/Drugstore, Other Distribution Channels), and Geography.

Market Snapshot

Asia-Pacific Shampoo Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.23 %

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Market Overview

Asia-Pacific Shampoo market is projected to grow at a CAGR of 4.23% during the forecast period 2020 - 2025.

  • Growing cases of hair loss and hair damage among the population have also driven the demand for shampoo containing natural ingredients.
  • Increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce, while sales from physical retail channels continue to dominate the market.
  • Increasing product awareness in rural and semi-rural regions is further pushing the market penetration with companies looking forward to expanding in new regions with products offered at small volumes at low costs.

Scope of the report

Asia-Pacific Shampoo market is segmented By product type, distribution channel, and geography. On the basis of product type, the market is segmented into 2-in-1 Shampoo, Anti-Dandruff, Kids Shampoo, Medicated Shampoo, Standard Shampoo, Other Shampoo. On the basis of the distribution channel, the market is segmented into Supermarkets/Hypermarkets, Speciality Stores, E-Commerce, Pharmacies/Drugstore, Other Distribution Channels. On the basis of geography, the report provides a regional analysis, which includes China, Japan, India, Australia, and the Rest of Asia-Pacific.

By Product Type
2-in-1 Shampoo
Kids Shampoo
Medicated Shampoo
Standard Shampoo
Other Shampoo
By Distribution Channel
Speciality Stores
Other Distribution Channels
By Geography
Rest of Asia-Pacific

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Key Market Trends

Growing Demand for Organic Hair Care Products

The shampoo is the most innovative category of the overall haircare market. Herbal formulas such as the use of herbs and flowers in shampoo that have potent effects are in high demand. Besides, natural ingredients and essential oil in shampoo have performed well in Asia-Pacific. Furthermore, companies are aggressively investing in R&D to access the regional natural hair care market. The demand for organic hair care products in the region is expected to increase at a substantial rate. Moreover, the growing personal care industry is expected to boost the market in the Asia-Pacific region.

asia pacific shampoo market

India is the Fastest Growing Country in Haircare Market

The India haircare market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are majorly due to the high millennial population, migration towards cities, and rising women employment. This migration to cities has directly impacted the market of traditional hair care products. Meanwhile, the existing population of the cities is the reason for the uptick in sales from specialty stores, e-commerce websites, and particularly salons, which in turn boosting the hair conditioner market in the country.

asia pacific shampoo market

Competitive Landscape

Asia-Pacific shampoo market is highly competitive with multinational brands occupying major chunk in the market. However, domestic brands are increasingly growing their presence in botanical and natural product categories. Acquisition and new product innovation in shampoos' focus on active ingredients is the main strategy adopted by players. Some of the major players in the market studied are Procter & Gamble Co., L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever among others.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 2-in-1 Shampoo

      2. 5.1.2 Anti-Dandruff

      3. 5.1.3 Kids Shampoo

      4. 5.1.4 Medicated Shampoo

      5. 5.1.5 Standard Shampoo

      6. 5.1.6 Other Shampoo

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 E-Commerce

      4. 5.2.4 Pharmacies/Drugstore

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 L'Oreal S.A.

      3. 6.4.3 Johnson & Johnson Consumer Inc.

      4. 6.4.4 Unilever

      5. 6.4.5 Amway

      6. 6.4.6 Kao Corporation

      7. 6.4.7 Himalaya Global Holdings Ltd.evlon

      8. 6.4.8 Patanjali Ayurved Ltd

      9. 6.4.9 Estee Lauder Companies Inc.

      10. 6.4.10 Shiseido Company, Limited

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Shampoo Market market is studied from 2016 - 2026.

The Asia-Pacific Shampoo Market is growing at a CAGR of 4.23% over the next 5 years.

L'Oreal S.A., Johnson & Johnson Consumer Inc., Unilever, Himalaya Global Holdings Ltd., Amway are the major companies operating in Asia-Pacific Shampoo Market .

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