Asia-Pacific Oral Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Mouth Wash Market in Asia Pacific and is segmented by product type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes, And Rinses, Toothbrushes And Replacements, And Toothpaste); by distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Drug Stores, Online Retail Stores, And Other Distribution Channels), and by geography (China, India, Australia, Japan, and Rest of Asia Pacific).

APAC Oral Care Market Size

Asia-Pacific Oral Care Market Summary
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APAC Oral Care Market Analysis

The Asia-Pacific Oral Care Market is expected to register a CAGR of 8.5% during the forecast period.

The growing concerns about dental health and increasing expenditure on personal care products have led to a growth in the market for high-end products. Also, awareness regarding oral hygiene as well as dentist recommendations has proved beneficial to the market growth. Additionally, there is a significant increase in awareness about oral care products used as preventive measures to avoid oral health risks. The growing prevalence of oral diseases and periodontal diseases, such as gingivitis, dental plaque, and bleeding gums, promotes the demand for various oral care products among consumers. The demand for oral care products in the Asia-Pacific region is being driven by the increased prevalence of various dental issues like tooth decay, breastfeeding caries, and tooth sensitivity. For instance, according to World Health Organization (WHO) research, early childhood caries is a widespread issue with a prevalence range of 60 to 90%. Increased consumer demand for special oral care products meeting targeted solutions among Asians has fueled the market demand. Rising disposable income and growing concern for dental care has triggered the demand for expensive oral care products. Toothpaste remains the leading segment in the oral care market which is mainly driven by the essential need for dental cleaning.

Moreover, the dense population of countries such as China and India is another factor supplementing the consumption of oral care products in the region. Long-term market growth is predicted to be fueled by trends like modern parenting, which is supported by easier access to childcare services and goods, consumer awareness campaigns run by leading companies, and government initiatives to improve children's health and well-being. For instance, in 2022, the Annual Meeting of the China Stomatological Association (CSA) was held along with the leading trade expo, the China Dental Show that feature brand and product marketing, ongoing education, trade negotiations, and equipment procurement, presenting goods and services from every link in the oral health value chain.

APAC Oral Care Industry Overview

Asia-Pacific oral care market is consolidated and holds a strong prevalence of global companies. Key players are launching products with natural benefits and heavily investing in promotional and marketing of respective launches. Some of the major companies dominating the regional market are Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline plc, Pigeon Corporation, and Unilever plc. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios to cater to the requirements for various applications, especially gum and plaque issues and sensitivity or pain relief.

APAC Oral Care Market Leaders

  1. Procter & Gamble

  2. Colgate-Palmolive Company

  3. GlaxoSmithKline plc

  4. Unilever Plc

  5. Pigeon Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Asia-Pacific Oral Care Market Concentration
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APAC Oral Care Market News

  • In April 2022, to launch a new electric toothbrush, Colgate partnered with Shopee, one of the leading online shopping platforms in Southeast Asia and Taiwan. The company claims the product has four cleaning modes: squeaky clean, sparkle, gum care, and night spa. This product is only available online in five markets - Singapore, Malaysia, Thailand, Vietnam, and the Philippine
  • In June 2021, Unilever PLC introduced entirely recyclable tubes in two of India's most popular oral care products. The company claims that in its quest to achieve 100% sustainability in the oral care market, it has chosen EPL Limited (formerly known as Essel Propack Limited), the largest specialty packaging manufacturer in the world. For Unilever's toothpaste division, EPL will provide Platina Tubes that are entirely recyclable and APR-approved. By 2025, Unilever's oral care brands, including Signal, Pepsodent, and Closeup, will be 100% recyclable thanks to this agreement.
  • In May 2021, Albéa Group partnered with GlaxoSmithKline Consumer Healthcare (GSKCH) to launch fully recyclable toothpaste tubes using its proprietary Greenleaf 2 laminate tube technology across GSKCH's global oral health brands, including Sensodyne, Parodontax, and Aquafresh.

APAC Oral Care Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Breath Fresheners
    • 5.1.2 Dental Floss
    • 5.1.3 Denture Care
    • 5.1.4 Mouthwashes and Rinses
    • 5.1.5 Toothbrushes and Replacements
    • 5.1.6 Toothpaste
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies And Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 China
    • 5.3.2 Japan
    • 5.3.3 India
    • 5.3.4 Australia
    • 5.3.5 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Procter & Gamble
    • 6.3.2 Unilever
    • 6.3.3 Colgate-Palmolive Company
    • 6.3.4 Church & Dwight Co., Inc.
    • 6.3.5 GlaxoSmithKline PLC
    • 6.3.6 Sunstar Suisse SA
    • 6.3.7 Pigeon Corporation
    • 6.3.8 Henkel AG & Co. KGaA
    • 6.3.9 Oral Essentials inc.
    • 6.3.10 Chongqing Textile Holding (Group) Company
    • 6.3.11 Hawley & Hazel (BVI) Co. Ltd
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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APAC Oral Care Industry Segmentation

Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. The Asia Pacific oral care market has been segmented based on product types, distribution channels, and geography. Based on product types, the market is segmented into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. The market is segmented based on distribution channels: supermarkets/hypermarkets, convenience stores, pharmacies, drug stores, online retail stores, and other distribution channels. The study also covers countries such as China, India, Japan, Australia, and the Rest of Asia Pacific. The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpaste
By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Geography China
Japan
India
Australia
Rest of Asia-Pacific
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APAC Oral Care Market Research FAQs

What is the current Asia-Pacific Oral Care Market size?

The Asia-Pacific Oral Care Market is projected to register a CAGR of 8.5% during the forecast period (2025-2030)

Who are the key players in Asia-Pacific Oral Care Market?

Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline plc, Unilever Plc and Pigeon Corporation are the major companies operating in the Asia-Pacific Oral Care Market.

What years does this Asia-Pacific Oral Care Market cover?

The report covers the Asia-Pacific Oral Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Oral Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

APAC Oral Care Industry Report

Statistics for the 2025 Asia-Pacific Oral Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Oral Care analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Oral Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)