Asia-Pacific Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific oral care market is segmented by Product type into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste & by Distribution channel into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 8.05 %
Fastest Growing Segment: Online Retail Stores
Largest Segment: Toothpaste

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Market Overview

Asia-Pacific oral care market is forecasted to reach USD 31.5 billion by 2025 growing at a CAGR of 8.05% during the forecast period.

  • Increased consumer demand for special oral care products meeting targeted solution among Asians has fueled the market demand. Rising disposable income and growing concern for dental care has triggered the demand for expensive oral care products. Toothpaste remains the leading segment in the oral care market which is mainly driven by the essential need for a dental cleaning.
  • Moreover, the dense population of countries such as China and India are another factor supplementing the consumption of oral care products in the region.


Scope of the Report

Asia-Pacific oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, other distribution channels. The study also covers the regional level analysis of the major countries such as China, India, Japan, and Austalia.

By Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
By Distribution Channel
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Asia Pacific
Rest of Asia-Pacific

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Key Market Trends

India to Foster the Asia-Pacific Oral Care Market

A survey conducted in India in 2012 revealed that only 51% of the Indian population brush their teeth with toothpaste and a toothbrush, but with the increase in awareness and economy of the country, the consumption of oral care products is also increasing. Oral health care products in India are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling ayurvedic revolution products. For instance, Amway, an America company, has also launched a new Glister herbal toothpaste in India, which is enriched with 11 herbal ingredients.



Booming Preferences for Mouthwash and Rinses

Increasing purchasing power of the Asia-Pacific population coupled with convenient and effective attributes associated with the usage of mouthwashes has been driving the market for mouthwashes in the country. Moreover, recommendations from dentists and endorsements by dental associations have also helped end-user in adopting mouthwashes, and are further expected to boost the growth of the market. Many major and local players such as Elder Pharmaceuticals are trying to enter the mouthwash segment, with mouthwashes based on natural ingredients like aloe vera, green tea, and probiotics.


Competitive Landscape

Asia-Pacific oral care market is consolidated and holds a strong prevalence of global companies. Key players are launching products with natural benefits and heavily investing in promotional and marketing of respective launches. Some of the major companies dominating the regional market are Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline plc and Unilever.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies And Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Unilever

      3. 6.4.3 Colgate-Palmolive Company

      4. 6.4.4 Church & Dwight Co., Inc.

      5. 6.4.5 GlaxoSmithKline PLC

      6. 6.4.6 Sunstar Suisse SA

      7. 6.4.7 Henkel AG & Co. KGaA

      8. 6.4.8 Hawley & Hazel (BVI) Co. Ltd

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Oral Care Market market is studied from 2016 - 2026.

The Asia-Pacific Oral Care Market is growing at a CAGR of 8.05% over the next 5 years.

The Asia-Pacific Oral Care Market is valued at Online Retail Stores in 2026.

Procter & Gamble, Colgate-Palmolive Company, Unilever, Church & Dwight Co., Inc., GlaxoSmithKline plc are the major companies operating in Asia-Pacific Oral Care Market.

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