Asia Pacific Laundry Appliances Market - By Products, Distribution Channels, Countries and Vendors - Market Trends and Forecasts (2020 - 2025)

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The Asia-Pacific laundry appliances market was valued at USD XX billion in 2016 and is projected to witness a CAGR of XX.XX% for the forecast period (2016-2021). Trends include innovations for increase energy efficiency, as well as reducing water consumption due to environmental guidelines highlighted by several governments. The smart appliances trend is pervasive through the use of sensors and other components used in smart technology. This market, dependent on real estate growth, both purchase and rental refurbishing, is also innovating for smaller appliances because of differing housing arrangements across the region. 

Asia-Pacific Laundry Appliances Market-Market Dynamics

According to a report, laundry accounts for every USD 5 out of USD 10 spent on home care in the US. Of these, consumer durables like washing machines and irons contribute a significant percentage, signaling a large assured market size. Due to the expansion of the middle class, increasing purchasing power, and accelerating urbanization, the Southeast Asia laundry appliances market is characterized by a growing range of products in the mass market and increasingly in the premium market, where American brands like Whirlpool and Electrolux maintain a lead in the premium segments. In saturated markets of Japan, Australia, and New Zealand, replacement purchases are prevalent. Creation of new markets inward of the West Coast in Australia is set to further increase the market size.


Some of the factors driving the market include:

  • Flourishing real estate market pushing fresh or replacement purchases
  • Increased R&D in laundry appliances
  • Increasing purchasing power
  • Increasing urbanization
  • Aggressive marketing
  • Credit and discounts available


The high level of competition across all product classes and in new and saturated markets alike and insufficient innovations in the mass market product range are some of the restraints being faced by this market.

Distribution, depending on the region, is prevalent through large retail chains that offer heavy discounts due to manufacturer tie-ups, as well as economies of scale, or through e-commerce, which in several regions offers competitively discounted prices, as well as attractive credit schemes. Private label goods through innovative card schemes are also popular in several regions.

Reputed brands mentioned in the report include:

  • Electrolux
  • Haier
  • Kelvinator
  • LG
  • Maytag
  • Midea
  • Panasonic
  • Samsung
  • Whirlpool

What the Report Offers

  • Market definition for the laundry appliances market along with identification of key drivers and restraints for the market
  • Market analysis for the laundry appliances market with region-specific assessments
  • identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a global and regional scale
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share
  • Identification and analysis of the macro and micro factors that affect the laundry appliances market on both global and regional scale
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

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