Asia Pacific Laundry Appliances Market - By Products, Distribution Channels, Countries and Vendors - Market Trends and Forecasts (2020 - 2025)

Looking to buy the report?

The Asia-Pacific laundry appliances market was valued at USD XX billion in 2016 and is projected to witness a CAGR of XX.XX% for the forecast period (2016-2021). Trends include innovations for increase energy efficiency, as well as reducing water consumption due to environmental guidelines highlighted by several governments. The smart appliances trend is pervasive through the use of sensors and other components used in smart technology. This market, dependent on real estate growth, both purchase and rental refurbishing, is also innovating for smaller appliances because of differing housing arrangements across the region. 

Asia-Pacific Laundry Appliances Market-Market Dynamics

According to a report, laundry accounts for every USD 5 out of USD 10 spent on home care in the US. Of these, consumer durables like washing machines and irons contribute a significant percentage, signaling a large assured market size. Due to the expansion of the middle class, increasing purchasing power, and accelerating urbanization, the Southeast Asia laundry appliances market is characterized by a growing range of products in the mass market and increasingly in the premium market, where American brands like Whirlpool and Electrolux maintain a lead in the premium segments. In saturated markets of Japan, Australia, and New Zealand, replacement purchases are prevalent. Creation of new markets inward of the West Coast in Australia is set to further increase the market size.


Some of the factors driving the market include:

  • Flourishing real estate market pushing fresh or replacement purchases
  • Increased R&D in laundry appliances
  • Increasing purchasing power
  • Increasing urbanization
  • Aggressive marketing
  • Credit and discounts available


The high level of competition across all product classes and in new and saturated markets alike and insufficient innovations in the mass market product range are some of the restraints being faced by this market.

Distribution, depending on the region, is prevalent through large retail chains that offer heavy discounts due to manufacturer tie-ups, as well as economies of scale, or through e-commerce, which in several regions offers competitively discounted prices, as well as attractive credit schemes. Private label goods through innovative card schemes are also popular in several regions.

Reputed brands mentioned in the report include:

  • Electrolux
  • Haier
  • Kelvinator
  • LG
  • Maytag
  • Midea
  • Panasonic
  • Samsung
  • Whirlpool

What the Report Offers

  • Market definition for the laundry appliances market along with identification of key drivers and restraints for the market
  • Market analysis for the laundry appliances market with region-specific assessments
  • identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a global and regional scale
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share
  • Identification and analysis of the macro and micro factors that affect the laundry appliances market on both global and regional scale
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

1. Research Methodology

2. Executive Summary

3. Market Overview

                3.1 Overview

                3.2 Industry Value Chain Analysis

                3.3 Industry Attractiveness - Porter's Five Force Analysis

                                3.3.1 Bargaining Power of Suppliers

                                3.3.2 Bargaining Power of Consumers

                                3.3.3 Threat from New Entrants

                                3.3.4 Threat from Substitute Products

                                3.3.5 Competitive Rivalry within the Industry

                3.4 Industry Policies

4. Market Dynamics

                4.1 Introduction

                4.2 Drivers

                                4.2.1 Increasing disposable income

                                4.2.2 Growth in Technological Innovation (Built-in Appliances and others)

                                4.2.3 Rapid Urbanization

                4.3 Restraints

                                4.3.1 High Prices of Products

                                4.3.2 Changing Government Regulations and Policies on Energy and Water Efficiency Features

                4.4 Opportunities

                                4.4.1 Growth in Emerging Markets

                                4.4.2 Growth in e-commerce

                                4.4.3 Population Growth and Increasing Number of Smaller Households

5. Laundry Appliances Market Products Market Segmentation, Forecasts, and Trends

                5.1 Types

                                5.1.1 Freestanding Laundry Appliances

                                5.1.2 Built-in Laundry Appliances

                5.2 Products

                                5.2.1 Washing Machine

                                5.2.2 Dryers

                                5.2.3 Electric Smoothing Irons

                                5.2.4 Others

                5.3 Technology

                                5.3.1 Automatic

                                5.3.2 Semi-Automatic/ Manual

                                5.3.3 Others

                5.4 Distribution Channel

                                5.4.1 Direct Selling

                                5.4.2 Retail

                                5.4.3 Others

                5.5 Countries

                                5.5.1 China

                                5.5.2 India

                                5.5.3 Japan

                                5.5.4 South Korea

                                5.5.5 Australia

                                5.5.6 Others

6. Vendor Market Share Analysis

7. Competitive Intelligence - Company Profiles

                7.1 Alliance Laundry Systems

                                7.1.1 Overview

                                7.1.2 Products and Services

                                7.1.3 Financial

                                7.1.4 Recent Developments

                7.2 Bosch

                                7.2.1 Overview

                                7.2.2 Products and Services

                                7.2.3 Financial

                                7.2.4 Recent Developments

                7.3 Candy Group

                                7.3.1 Overview

                                7.3.2 Products and Services

                                7.3.3 Financial

                                7.3.4 Recent Developments

                7.4 Electrolux

                                7.4.1 Overview

                                7.4.2 Products and Services

                                7.4.3 Financial

                                7.4.4 Recent Developments

                7.5 GD Midea Holding Co., Ltd.

                                7.5.1 Overview

                                7.5.2 Products and Services

                                7.5.3 Financial

                                7.5.4 Recent Developments

                7.6 Godrej Group

                                7.6.1 Overview

                                7.6.2 Products and Services

                                7.6.3 Financial

                                7.6.4 Recent Developments

                7.7 Haier Group

                                7.7.1 Overview

                                7.7.2 Products and Services

                                7.7.3 Financial

                                7.7.4 Recent Developments

                7.8 Hitachi Appliances Inc

                                7.8.1 Overview

                                7.8.2 Products and Services

                                7.8.3 Financial

                                7.8.4 Recent Developments

                7.9 IFB Industries Limited

                                7.9.1 Overview

                                7.9.2 Products and Services

                                7.9.3 Financial

                                7.9.4 Recent Developments

                7.10 LG Electronics

                                7.10.1 Overview

                                7.10.2 Products and Services

                                7.10.3 Financial

                                7.10.4 Recent Developments

                7.11 Miele & Cie KG

                                7.11.1 Overview

                                7.11.2 Products and Services

                                7.11.3 Financial

                                7.11.4 Recent Developments

                7.12 Panasonic Corp

                                7.12.1 Overview

                                7.12.2 Products and Services

                                7.12.3 Financial

                                7.12.4 Recent Developments

                7.13 Samsung

                                7.13.1 Overview

                                7.13.2 Products and Services

                                7.13.3 Financial

                                7.13.4 Recent Developments

                7.14 Sharp

                                7.14.1 Overview

                                7.14.2 Products and Services

                                7.14.3 Financial

                                7.14.4 Recent Developments

                7.15 Toshiba

                                7.15.1 Overview

                                7.15.2 Products and Services

                                7.15.3 Financial

                                7.15.4 Recent Developments

                7.16 Videocon 

                                7.16.1 Overview

                                7.16.2 Products and Services

                                7.16.3 Financial

                                7.16.4 Recent Developments

                7.17 Whirlpool

                                7.17.1 Overview

                                7.17.2 Products and Services

                                7.17.3 Financial

                                7.17.4 Recent Developments

8. Investment Analysis

                8.1 Recent Mergers and Acquisitions

                8.2 Investment Scenario and Opportunities

9. Future of Laundry Appliances Market


1:   Asia-Pacific Laundry Appliances Market (USD Billion), 2015-2020

2:   Asia-Pacific Laundry Appliances Market By Types - Freestanding  Laundry Appliances (USD Billion), 2015-2020

3:   Asia-Pacific Laundry Appliances Market By Types - Built-in Laundry Appliances (USD Billion), 2015-2020

4:   Asia-Pacific Laundry Appliances Market By Products - Washing Machine (USD Billion), 2015-2020

5:   Asia-Pacific Laundry Appliances Market By Products - Dryers (USD Billion), 2015-2020

6:   Asia-Pacific Laundry Appliances Market By Products - Electric Smoothing Irons (USD Billion), 2015-2020

7:   Asia-Pacific Laundry Appliances Market By Products - Others (USD Billion), 2015-2020

8:   Asia-Pacific Laundry Appliances Market By Technology - Automatic (USD Billion), 2015-2020

9:   Asia-Pacific Laundry Appliances Market By Technology - Semi-Automatic/ Manual (USD Billion), 2015-2020

10:   Asia-Pacific Laundry Appliances Market By Technology - Others (USD Billion), 2015-2020

11:   Asia-Pacific Laundry Appliances Market By Distribution Channel - Direct Selling (USD Billion), 2015-2020

12:   Asia-Pacific Laundry Appliances Market By Distribution Channel - Retail (USD Billion), 2015-2020

13:   Asia-Pacific Laundry Appliances Market By Distribution Channel - E-commerce (USD Billion), 2015-2020

14:   Asia-Pacific Laundry Appliances Market By Distribution Channel - Others (USD Billion), 2015-2020

15:   Asia-Pacific Laundry Appliances Market By Region - Asia-Pacific - China (USD Billion), 2015-2020

16:   Asia-Pacific Laundry Appliances Market By Region - Asia-Pacific - India (USD Billion), 2015-2020

17:   Asia-Pacific Laundry Appliances Market By Region - Asia-Pacific - Japan (USD Billion), 2015-2020

18:   Asia-Pacific Laundry Appliances Market By Region - Asia-Pacific - South Korea (USD Billion), 2015-2020

19:   Asia-Pacific Laundry Appliances Market By Region - Asia-Pacific - Australia (USD Billion), 2015-2020

20:   Asia-Pacific Laundry Appliances Market By Region - Asia-Pacific - Others (USD Billion), 2015-2020 

Looking to buy the report?

Need a report that reflects how COVID-19 has impacted this market and its growth?

Looking to customize report?



By submitting, you confirm that you agree to our privacy policy