Asia-Pacific Bed and Bath Linen Market- Growth, Trends, COVID-19 Impact and Forecast(2022 - 2027)

The Asia Pacific Bed and Bath Linen Market is Segmented by Type ((Bed Linen (Sheets, Pillow Case, Duvet Case, and Other Bed Linen), and Bath Linen (Towels, Bath Robes, and Other Bath Linen)), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, e-Commerce, and Other Distribution Channels), End Users (Residential/ Commercial) and Geography (India, China, Japan, and Rest of Asia-Pacific). The report offers Market size and forecasts for Asia Pacific Bed and Bath Linen Market in value (USD Million) for all the above segments.

Market Snapshot

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Study Period: 2017-2026
Base Year: 2021
CAGR: <5 %

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Market Overview

Asia-Pacific region is known for its naturally produced and sustainable products, which has been helping the bed and bath linen products to record growing demand in the region. More affordable products from China, Bangladesh, and India, are also helping the middle-class customers in the region who account for a great share in the market with a variety of bed and bath linen products. 

Also, the rising export to the developed countries is also helping the market in recording growth in revenues. For instance, exports from India followed by China from the last few years are on the growth track and supplied the market with more revenues. In 2020, the rise of 5.5% export from India to the United States is recorded as compared to that in FY 2019 and China recorded an increase of 11% in export in FY 2020 as compared to that in FY 2019. Similarly, the increasing domestic demand with the increase in the number of home furnishing in the commercial and residential building construction all over the region is enhancing competition among the countries. The products from India, China, and Bangladesh are known for being hand-made and thus the authenticity of the region lies among them which makes them more demanding across the United States, Latin America and other regions.

The sudden COVID-19 pandemic has largely affected the market during 2020. The temporary halt of international trade and the closure of international borders, disruptions in logistics have affected the largest revenue generation segment which is exports. However, the closure of physical retail stores for a longer time due to lockdown measures have drove customers to adopt to online distribution channels, which helped the specific segment to penetrate more into the region. This trend is anticipated to continue in the forecast period as well and serve the market with more revenues owing to the increasing customer adoption rate.

Scope of the Report

The Asia Pacific Bed and Bath Linen Market is one of the fastest-growing Bed and Bath Linen Industry as the businesses and people are more preferring the naturally sustainable and hand-made bed and bath linen products for which the Asia Pacific is popular and reliable. A complete background analysis of the Asia Pacific Bed and Bath Linen Market, which includes an assessment of the economy, market overview, market size estimation for key segments, and emerging trends in the market, market dynamics, and key company profiles are covered in the report. The Asia Pacific Bed and Bath Linen Market is Segmented by Type ((Bed Linen (Sheets, Pillow Case, Duvet Case, and Other Bed Linen), and Bath Linen (Towels, Bath Robes, and Other Bath Linen)), Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, e-Commerce, and Other Distribution Channels), End Users (Residential/ Commercial), Geography (India, China, Japan, Bangladesh and Rest of Asia Pacific). The market sizing and forecasts have been done on the basis of value (USD million).

By Type
Bed Linen
Pillow Case
Duvet Case
Other Bed Linens
Bath Linen
Other Bath Linens
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channel
By End Users
By Geography

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Key Market Trends

Growing E-Commerce is Driving the Market

Internet connectivity and penetration have surged across the Asia Pacific region throughout recent years, which has resulted in the subsequent digitalization of the region. . The emergence of a growing middle-class teamed with increased levels of disposable income has propelled internet penetration and smartphone ownership across the region.

Alongside the region and its citizens, many vital industries also underwent digital transformations to keep up with the new, technology-driven world. The Bed and Bath linen industry is one of them which is growing because of e-Commerce advancement. Asia Pacific’s e-commerce market has grown significantly since it emerged as a global, dominant force, with projections that expansion will continue throughout the forecast period.

 Asia Pacific Bed and Bath Liner Market

China and India Witnessing Leading Exporter in Asia Bed and Bath Linen Market

The key factors driving growth in the region include stable economic growth of developing Asian economies, rising number of nuclear households, expanding retail networks and easy access to a range of products, growing base of affluent middle-class population and increased demand for designer and luxury bed and bath linen lower labor costs in countries, such as China and India, have over the years led to the increase in global exports from Asia-Pacific.

India has been proven the largest exporter of Bed and Bath Linen Products to the United States, United Kingdom, Italy, Germany in FY 2018-19. China exhibits the potential to grow over the next couple of years and add a huge proportion in terms of addressable opportunities for the picking by aspiring businesses and their astute leaders. China especially leads global bed linen exports of late, countries, such as Pakistan, Vietnam, and Bangladesh, have emerged as export competitors to China and India.

Asia-Pacific Bed and Bath Linen Market

Competitive Landscape

The Asia-Pacific Bed and Bath Linen market is consolidated. With technological advancements and eco-friendly product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

Medium enterprises, with huge number of employees, are huge in number in the market. However, big companies, like Welpsun are also prominent in the market in the bed and bath linen segment. Some of the other major players along with Luxury include Trident, Nantong, Sidefu Company.

In India, growth has been stimulated by low-priced labor and raw material, advances in textile technology and the 'Make in India' policy. However, in Japan, it has struggled against countries like China and Bangladesh which offer more competitively priced goods.

Recent Developments

In 2021, Trident Limited has informed the exchange regarding the redemption of a Commercial Paper of INR 50 Crores. Since the onset of the Covid-19 pandemic, major textiles manufacturer Trident Group has undertaken a series of measures to support the community. Its initiative includes the distribution of hygiene kits, medical support, and provisions for Covid-19 patients, vaccination for the general populace across its offices, and manufacturing locations including at the multispecialty Madhuban Hospital in Madhya Pradesh, India. Recently, the group donated 100 oxygen concentrators to the Punjab Government.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints/ Challenges

    4. 4.4 Value Chain/ Supply Chain Analysis

    5. 4.5 Porters Five Forces Analysis

      1. 4.5.1 Threat of new Entrants

      2. 4.5.2 Bargaining Power of Buyers/ Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Consumer Buying Behaviour in Asia-Pacific Bed and Bath Linen Market

    7. 4.7 Insights on Technological Disruption in the Asia-Pacific Bed and Bath Linen Market

    8. 4.8 Impact of Covid-19 on the Market


    1. 5.1 By Type

      1. 5.1.1 Bed Linen

        1. Sheets

        2. Pillow Case

        3. Duvet Case

        4. Other Bed Linens

      2. 5.1.2 Bath Linen

        1. Towels

        2. Bathrobes

        3. Other Bath Linens

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 e-Commerce

      4. 5.2.4 Other Distribution Channel

    3. 5.3 By End Users

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

    4. 5.4 By Geography

      1. 5.4.1 India

      2. 5.4.2 Japan

      3. 5.4.3 China

      4. 5.4.4 Others


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Welspun Global

      2. 6.2.2 Nantong Kelin Textiles Co. Ltd.

      3. 6.2.3 Bombay dyeing

      4. 6.2.4 Indo Count Industries

      5. 6.2.5 Sidefu

      6. 6.2.6 Trident limited

      7. 6.2.7 Raymond group

      8. 6.2.8 Shangai Trend-home Co.

      9. 6.2.9 Vardhman textiles limited

      10. 6.2.10 Hangzhou Yintex Co.*

    3. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Bed and Bath Linen Market market is studied from 2017 - 2026.

The Asia-Pacific Bed and Bath Linen Market is growing at a CAGR of <5% over the next 5 years.

Welpsun Global, Bombay Dyeing, Raymond, Trident , Sidefu are the major companies operating in Asia-Pacific Bed and Bath Linen Market.

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