Artificial Intelligence Market in Sports - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Artificial Intelligence Market in Sports is Segmented by Application (Player Analysis, Fan Engagement, Data Interpretation & Analysis, and Other Applications), Deployment (On-Premises and Cloud) and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

AI Market in Sports Size

AI Market in Sports Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 28.72 %

Major Players

AI Market in Sports Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and it's growth?

AI Market in Sports Analysis

The artificial intelligence market in sports is expected to register a CAGR of 28.72% during the forecast period

  • The growth of the market is driven by the increasing use of technology in sports, particularly in well-developed sports. As the prices of these services decrease due to economies of scale, they are expected to be utilized in university and junior levels of various sports. Furthermore, as technology evolves every year, its applications are expected to widen.
  • The volume of on-field and off-field data generated by various sports organizations has increased, leading to the need for managing and analyzing the data. As a result, the number of wearable devices in the sports industry has increased to meet the growing demand for monitoring and tracking player data. These devices generate detailed data on player performance and fitness variables such as heartbeat, speed, and acceleration.
  • Artificial intelligence is used to analyze the data and engage fans. Real-time insights generated through data analysis during match time help teams make changes to their strategies. The growth of worldwide artificial intelligence in the sports market is driven by the desire for virtual assistants and chatbots to communicate with fans, as well as the increasing demand for player monitoring and tracking data.
  • The expansion of the market is also fueled by the rise in demand for real-time data analytics. However, it is limited by the shortage of qualified and competent personnel, as well as the high installation and maintenance costs. Nonetheless, the increasing demand for AI in generating future predictions is expected to create lucrative opportunities for market advancement during the projected period.

AI Industry in Sports Segmentation

Artificial Intelligence is a part of computer science deployed to mimic human functions like reading, answering, and recognizing images or voices of things to transform or improve decision-making based on data received from other sources. Artificial intelligence in sports is being employed to track player performance and help improve the health of the player through suggestions on injury – but now AI and machine learning are being used in sports enterprise applications to enhance sports planning.

The artificial intelligence market in sports is segmented by application (player analysis, fan engagement, data interpretation & analysis, and other applications), deployment (on-premises and cloud), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Application
Player Analysis
Fan Engagement
Data Interpretation & Analysis
Other Applications
By Deployment
North America
Asia Pacific
Rest of The World

Report scope can be customized per your requirements. Click here.

AI Market in Sports Trends

Increasing Engagement of Fans in Sports is Driving the Market

  • Today, fans are much more than mere consumers. They seek to actively participate, analyze, critique, fantasize, and connect with their favorite teams and team members in real time. In this era of leagues, they are becoming true brand partners. It is crucial for clubs to understand and leverage this new relationship.
  • Season ticket holders contribute the largest share of any club’s revenue, making them a top priority. However, clubs and ticket vendors face increasing competition from the at-home experience when it comes to attracting fans to the stadium. By analyzing data and using micro-segmentation, AI can help teams offer promotional coupons tailored to specific fans.
  • Moreover, modern fans are "Social Sports Fans," with social media sites empowering them more than ever before and granting them access to players, coaches, and owners. This has led fans to expect influence over team decisions. Globo TV of Brazil leveraged this interest by using social media and digital technology to boost fan engagement during the World Cup, with a mobile app developed in collaboration with IBM.
  • Furthermore, clubs that fail to respond to activist fan movements risk experiencing major setbacks to their ticket sales and brand equity. Conversely, fans can also drive higher levels of engagement with the team, resulting in increased ticket purchases and boosted revenues.
AI Market In Sports: Number of Twitter followers of football clubs in the English Premier League as of May 2022

North America is Expected to Continue to be the Largest Market in the World

  • The North American region boasts one of the most vibrant domestic league systems worldwide, with significant social and economic investments in sports at both the university and League levels. The United States is a leading sporting country globally, with Stanford University reporting that the four major professional sports account for 0.1% of national economic activity.
  • Most American leagues and clubs receive sponsorship from corporations, and the region boasts the world's most skilled workforce, contributing to the growth of Artificial Intelligence (AI) in sports. AI is significantly impacting both pre-game and in-game strategy, influencing line-up decisions through computer analysis. Sporting performance can be improved by interpreting various measures, such as spin, speed, serve location, player posture, and motion.
  • Companies like Argo Ai and Ford are collaborating with NASCAR to enhance safety in the high-risk sport of Auto Racing. Deep learning is being used to improve safety measures, and the integration of AI in sports is expected to continue to grow.
AI Market In Sports: Artificial Intelligence Market in Sports - Growth Rate by Region

AI Industry in Sports Overview

The Artificial Intelligence Market in Sports is highly consolidated, with a few major players dominating the market share. However, the proliferation of technology in sports is expected to create new opportunities, attracting new players. Some recent developments in the market include:

In October 2022, Veritone, a leader in AI, introduced Sport X, an intelligent marketplace that allows content creators and rights holders to license short-form sports content to third parties. Sport X automatically sends rights-cleared, indexed, and metadata-rich video to media buyers, enabling them to use it for editorial purposes, highlights, or digital content. This includes news, social media posts, and user-generated content.

AI Market in Sports Leaders

  1. SAS Institute Inc.

  2. Opta Sports (Perform Group)

  3. Sportsradar AG

  4. IBM Corporation

  5. SAP SE

*Disclaimer: Major Players sorted in no particular order

AI Market In Sports Concentration

AI Market in Sports News

  • October 2022: announced the launch of Audience Cloud, the gaming market's first sports media and betting-specific insights platform. This solution is designed to utilize purpose-built AI in order to provide an ongoing view of sports fan behavior, enabling enhanced sports gaming and media analysis.
  • January 2022: The University of the Pacific unveiled a new partnership with data integration and visualization pioneer SMT, as well as a new concentration aimed at preparing students for employment in the field of sports analytics. Through this program, students will gain the skills and knowledge necessary to succeed in the dynamic and ever-changing world of sports data analysis.

AI in Sports Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Demand for Real Time Data Analytics

      2. 4.2.2 Demand for Predictive Insights To Enhance Fan Engagement

      3. 4.2.3 Increasing Engagement of Fans in Sports

    3. 4.3 Market Restraints

      1. 4.3.1 High Initial Investments Required to Implement Complete Solutions

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Application

      1. 5.1.1 Player Analysis

      2. 5.1.2 Fan Engagement

      3. 5.1.3 Data Interpretation & Analysis

      4. 5.1.4 Other Applications

    2. 5.2 By Deployment

      1. 5.2.1 On-Premises

      2. 5.2.2 Cloud

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia Pacific

      4. 5.3.4 Rest of The World


    1. 6.1 Company Profiles

      1. 6.1.1 SAS Institute Inc.

      2. 6.1.2 Opta Sports (Perform Group)

      3. 6.1.3 Sportsradar AG

      4. 6.1.4 Catapult Group International Ltd

      5. 6.1.5 IBM Corporation

      6. 6.1.6 SAP SE

      7. 6.1.7 SAS Institute Inc.

      8. 6.1.8 Trumedia Networks

      9. 6.1.9 Inc. (Tableau Software Inc.)

    2. *List Not Exhaustive


**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

AI in Sports Market Research FAQs

The AI Market In Sports is studied from 2018 - 2028.

The AI Market In Sports is growing at a CAGR of 28.72% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021 - 2026.

North America holds highest share in 2022.

SAS Institute Inc., Opta Sports (Perform Group), Sportsradar AG, IBM Corporation, SAP SE are the major companies operating in AI Market In Sports.

AI Market In Industry Report

Statistics for the 2023 AI In Sports market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. AI In Sports analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!