Global Apple Cider Vinegar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Apple Cider Vinegar Market is segmented by Form (Liquids and Tablets & Capsules); by Distribution Channel (Off-trade and On-trade channels); and by Geography.

Market Snapshot

Apple Cider Vinegar Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 12.32 %

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Market Overview

The global apple cider vinegar market is projected to grow at a CAGR of 12.32% during the forecast period, 2021-2026.

Rigorous researches proved that apple cider vinegar has several health benefits including obesity, heart disease, cancer, and bacterial infections. However, consuming too much vinegar may lead to unwanted effects like tooth decay on the regular consumption of undiluted vinegar, nausea, and even low potassium levels in some extreme cases. Skin burns can also take place if undiluted apple cider vinegar stays in contact with the skin for a long period. Hence, it is anticipated that the mentioned effects can hamper the flourishing market to an extent.

The rise in demand for the product is mainly due to its overall benefits has encouraged new players to invest in the market with product differentiations in terms of flavor, format, packaging, and others. Additionally, the penetrated e-commerce channels are further boosting the sales of the product in the forecast period.

Scope of the Report

The apple cider vinegar market is segmented by form into liquid and tablets and capsule types. Based on distribution channels, the market studied is segmented into off-trade and on-trade. Further, the off-trade is sub-segmented into supermarkets/hypermarkets, drugstores/pharmacies, convenience stores, online retail stores, and other distribution channels. Based on geography, the report provides a detailed global analysis, which includes regions North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Form
Tablets & Capsules
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
On-trade/Foodservice (Liquid Only)
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Functional Benefits Associated with Apple Cider Vinegar

Apple cider vinegar has been used medically for centuries. However, it has enjoyed a surge in popularity in recent years due to its natural remedies for various health problems. Additionally, doctors worldwide claim that apple cider vinegar supports digestion, helps control blood sugar level spikes, and creates a feeling of satedness. It can also be beneficial for those looking for a weight loss aid. According to Harvard Health, apple cider vinegar weight loss diet was among the fastest-rising health topic searches for Google in 2017. Such instances benefit the market growth, as there are consumers who prefer researching for the product before consumption, hence, increasing the market growth as they are aware of the product and can also suggest other people.

Apple Cider Vinegar Market1

Asia Pacific holds the Largest Market Share

Apple cider vinegar (ACVs) is very popular in the Asia-Pacific region. The consumers in the region widely consume it directly by mixing it in water, owing to its health benefits, also, it is used in varied Japanese and Chinese dishes in the form of marinades, dressing, or sauce, providing tangy flavor to the dish. With the growing demand, players operating in the market are focusing on expanding their presence to capture the market and to achieve a competitive advantage. For instance: In 2020, Dabur India Ltd launched its new “Dabur Himalayan Apple Cider Vinegar”. The product is 100% natural, unfiltered, undiluted, and unpasteurized Apple Cider Vinegar with genuine vinegar content. With no added colors and preservatives, it is made from 100% pure Himalayan apple juice. The product is exclusively launched on Amazon India.

Mordor Intelligence

Competitive Landscape

The market is highly fragmented with the strong presence of various global and regional key players operating in the market. The companies that are leading the market presently strive to come up with products that can be as versatile in use as possible. The major players like Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl Kühne KG, PepsiCo, Inc., White House Foods, etc. have introduced various free-from kinds of apple cider vinegar at a large scale to promote the growth of the potential market.

Recent Developments

  • In 2020, Dabur India Ltd had launched its new “Dabur Himalayan Apple Cider Vinegar”. The product would be exclusively launched on Amazon India. This launch also indicated that the companies are expanding their reach via online channel in order to achieve greater customer base.​
  • In 2020, Nature’s Truth expanded gummies line up which includes apple cider vinegar, turmeric, melatonin, elderberry and collagen supplements in both traditional gelatin and pectin based gummies for vegans. These are naturally flavored, free from chemical additives, gluten free, non-GMO and allergens .
  • In 2019, Goli Nutrition, had launched the world's first Apple Cider Vinegar (ACV) gummy, These are 100% organic, non-GMO, vegan, Kosher and gluten-free. The product offers various benefits including digestion, complexion, weight reduction, body detoxification, heart health, and energy levels.

Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Liquid

      2. 5.1.2 Tablets & Capsules

    2. 5.2 By Distribution Channel

      1. 5.2.1 Off-trade

        1. Supermarkets/Hypermarkets

        2. Drugstores/Pharmacies

        3. Convenience Stores

        4. Online Retail Stores

        5. Other Distribution Channels

      2. 5.2.2 On-trade/Foodservice (Liquid Only)

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Barnes Naturals Pty Ltd

      2. 6.3.2 The Kraft Heinz Company

      3. 6.3.3 White House Foods

      4. 6.3.4 Carl Kuhne KG

      5. 6.3.5 Molson Coors Beverage Company

      6. 6.3.6 Global Export Marketing Co. Ltd (American Garden)

      7. 6.3.7 Swander Pace Capital (Bragg)

      8. 6.3.8 Manzana Products Co. Inc.

      9. 6.3.9 NOW Health Group Inc.

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Apple Cider Vinegar Market market is studied from 2016 - 2026.

The Apple Cider Vinegar Market is growing at a CAGR of 12.32% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl Kühne KG, White House Foods , Molson Coors Beverage Company are the major companies operating in Apple Cider Vinegar Market.

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