|Study Period:||2016 - 2026|
|Fastest Growing Market:||North America|
|Largest Market:||Asia Pacific|
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The global apple cider vinegar market is projected to grow at a CAGR of 12.32% during the forecast period, 2021-2026.
Rigorous researches proved that apple cider vinegar has several health benefits including obesity, heart disease, cancer, and bacterial infections. However, consuming too much vinegar may lead to unwanted effects like tooth decay on the regular consumption of undiluted vinegar, nausea, and even low potassium levels in some extreme cases. Skin burns can also take place if undiluted apple cider vinegar stays in contact with the skin for a long period. Hence, it is anticipated that the mentioned effects can hamper the flourishing market to an extent.
The rise in demand for the product is mainly due to its overall benefits has encouraged new players to invest in the market with product differentiations in terms of flavor, format, packaging, and others. Additionally, the penetrated e-commerce channels are further boosting the sales of the product in the forecast period.
Scope of the Report
The apple cider vinegar market is segmented by form into liquid and tablets and capsule types. Based on distribution channels, the market studied is segmented into off-trade and on-trade. Further, the off-trade is sub-segmented into supermarkets/hypermarkets, drugstores/pharmacies, convenience stores, online retail stores, and other distribution channels. Based on geography, the report provides a detailed global analysis, which includes regions North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
|Tablets & Capsules|
|By Distribution Channel|
|On-trade/Foodservice (Liquid Only)|
Key Market Trends
Functional Benefits Associated with Apple Cider Vinegar
Apple cider vinegar has been used medically for centuries. However, it has enjoyed a surge in popularity in recent years due to its natural remedies for various health problems. Additionally, doctors worldwide claim that apple cider vinegar supports digestion, helps control blood sugar level spikes, and creates a feeling of satedness. It can also be beneficial for those looking for a weight loss aid. According to Harvard Health, apple cider vinegar weight loss diet was among the fastest-rising health topic searches for Google in 2017. Such instances benefit the market growth, as there are consumers who prefer researching for the product before consumption, hence, increasing the market growth as they are aware of the product and can also suggest other people.
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Asia Pacific holds the Largest Market Share
Apple cider vinegar (ACVs) is very popular in the Asia-Pacific region. The consumers in the region widely consume it directly by mixing it in water, owing to its health benefits, also, it is used in varied Japanese and Chinese dishes in the form of marinades, dressing, or sauce, providing tangy flavor to the dish. With the growing demand, players operating in the market are focusing on expanding their presence to capture the market and to achieve a competitive advantage. For instance: In 2020, Dabur India Ltd launched its new “Dabur Himalayan Apple Cider Vinegar”. The product is 100% natural, unfiltered, undiluted, and unpasteurized Apple Cider Vinegar with genuine vinegar content. With no added colors and preservatives, it is made from 100% pure Himalayan apple juice. The product is exclusively launched on Amazon India.
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The market is highly fragmented with the strong presence of various global and regional key players operating in the market. The companies that are leading the market presently strive to come up with products that can be as versatile in use as possible. The major players like Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl Kühne KG, PepsiCo, Inc., White House Foods, etc. have introduced various free-from kinds of apple cider vinegar at a large scale to promote the growth of the potential market.
- In 2020, Dabur India Ltd had launched its new “Dabur Himalayan Apple Cider Vinegar”. The product would be exclusively launched on Amazon India. This launch also indicated that the companies are expanding their reach via online channel in order to achieve greater customer base.
- In 2020, Nature’s Truth expanded gummies line up which includes apple cider vinegar, turmeric, melatonin, elderberry and collagen supplements in both traditional gelatin and pectin based gummies for vegans. These are naturally flavored, free from chemical additives, gluten free, non-GMO and allergens .
- In 2019, Goli Nutrition, had launched the world's first Apple Cider Vinegar (ACV) gummy, These are 100% organic, non-GMO, vegan, Kosher and gluten-free. The product offers various benefits including digestion, complexion, weight reduction, body detoxification, heart health, and energy levels.
Table of Contents
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Form
5.1.2 Tablets & Capsules
5.2 By Distribution Channel
18.104.22.168 Convenience Stores
22.214.171.124 Online Retail Stores
126.96.36.199 Other Distribution Channels
5.2.2 On-trade/Foodservice (Liquid Only)
5.3.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
5.3.3 Asia Pacific
22.214.171.124 Rest of Asia-Pacific
5.3.4 South America
126.96.36.199 Rest of South America
5.3.5 Middle East and Africa
188.8.131.52 South Africa
184.108.40.206 Saudi Arabia
220.127.116.11 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Market Positioning Analysis
6.3 Company Profiles
6.3.1 Barnes Naturals Pty Ltd
6.3.2 The Kraft Heinz Company
6.3.3 White House Foods
6.3.4 Carl Kuhne KG
6.3.5 Molson Coors Beverage Company
6.3.6 Global Export Marketing Co. Ltd (American Garden)
6.3.7 Swander Pace Capital (Bragg)
6.3.8 Manzana Products Co. Inc.
6.3.9 NOW Health Group Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Apple Cider Vinegar Market market is studied from 2016 - 2026.
What is the growth rate of Apple Cider Vinegar Market?
The Apple Cider Vinegar Market is growing at a CAGR of 12.32% over the next 5 years.
Which region has highest growth rate in Apple Cider Vinegar Market?
North America is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Apple Cider Vinegar Market?
Asia Pacific holds highest share in 2020.
Who are the key players in Apple Cider Vinegar Market?
Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl Kühne KG, White House Foods , Molson Coors Beverage Company are the major companies operating in Apple Cider Vinegar Market.