All-Terrain Vehicles Tire Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The All-Terrain Vehicles Tire Market is segmented by Sales Channel Type (OEM and Aftermarket), Tire Type (Radial or Bias) and Geography.

All Terrain Vehicle Tire Industry Overview

ATV Tire Market_Overview
Study Period: 2018 - 2028
Fastest Growing Market: North America
Largest Market: North America
CAGR: > 7 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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All Terrain Vehicle Tire Market Analysis

The ATV Tire Market is projected to grow with a CAGR of more than 7% during the forecast period.

  • Some of the major factors driving the growth of the ATV tire market are increase in demand of ATVs in various segments like recreation and sports, defense and military, agriculture, mining etc.
  • There is an increase in demand for ATVs\UTVs from the tourism sector. With an increase in global income level people are spending more on recreational and leisure activities. Also, with the number of sporting events growing all over the world, there is an increase in number of ATV tracks as well. For instance, UTV takeover in Coos Bay, US is an event which takes place on Box car Hill Campground just outside the city of Coos Bay. The event has gained a lot of recognition as anyone who knows how to drive ATV/UTV can take part in the event.
  •  Demand for ATVs is seeing an increase in the military and defense sector also. Defense troops around the world are using ATVs for patrolling along international borders which fall under desert areas. For instance, Polaris is supplying ATVs to US Marine and Army tactical Units since 2004, and these vehicles were used in Afghanistan also.
    Indian Army ordered light strike vehicles from Force Motors in May 2018. These vehicles can perform on extreme terrain, with precise maneuverability, high speed and stability along with a 4x4 drive. These vehicles can be used across a temperature range of 50oC to -300C.

All Terrain Vehicle Tire Industry Segments

The ATV Tire market covers the latest trends and technological development in the all-terrain vehicle market, sales channel type (OEM and aftermarket), tire type (radial or bias) and Geography.

Sales Channel Type
Tire Type
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
South Korea
Rest of Asia-Pacific
Rest of the World
United Arab Emirates
Other Countries

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All Terrain Vehicle Tire Market Trends

This section covers the major market trends shaping the All Terrain Vehicle Tire Market according to our research experts:

Government Initiatives to Boost Recreational Activities will Drive the Market

The US government is taking new initiatives to boost the demand for ATVs. The administration increased the budgetary allocations to build new off-road trails that are helpful for recreational enthusiasts and boost adventure sports in the region. The United States has various national parks, such as Wisconsin, which emerged as a major geographical terrain that assisted North American youth ATV and UTV participants. In April 2017, the Georgia Department of Natural Resources announced a federal recreational trail grant of USD 1 million for the Bush Head Shoals State ATV Park, which helped in the growth of the market.

ATV Tire Market_Key Market Trend2

North America is Expected to Lead the Market During

There are many sport events taking place in the North American countries like USA and Canada. The grand national cross-country series, ATV National Motocross Championship, and Championship Mud Racing are few such events where a different class of ATVs are used. Also, the demand of ATVs in all the age sections of the society will drive the growth of the market in the forecast period. For instance, in 2018, 8.11% of Americans aged between 18 and 29 years owned an ATV, 11.85% of people aged between 30 and 49 years owned an ATV, and 5.5% of people aged between 50 and 64 years own an ATV. 

This percentage is expected to increase over the forecast period, with an anticipated increase of people’s interest in recreational activities. The United States is the largest market in the North American region, occupying more than 90% of the total value, followed by Canada and Mexico.

ATV Tire Market_Key Market Trend2

All Terrain Vehicle Tire Market Competitor Analysis

The ATV Tire market is relatively fragmented, with several players accounting for significant amounts of shares in the market. Some of the prominent companies in the ATV tire market are Goodyear tires, Duro Tires, Maxxis Tires and BKT Tires. Companies are investing heavily in research and development for the innovation of new and advanced products. In April 2019, BKT inaugurates their European headquarters in Seregno, Italy. It a strategic move to place their headquarters in Italy.

All Terrain Vehicle Tire Market Top Players

  1. Goodyear Tire and Rubber Company

  2. Duro Powersports

  3. Maxxis Tires USA

  4. Carlisle Tires & Wheels

  5. Countrywide Tires & Rubber Company

*Disclaimer: Major Players sorted in no particular order

ATV Tire Market_Market Concentration.png

All Terrain Vehicle Tire Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Sales Channel Type

      1. 5.1.1 OEMs

      2. 5.1.2 Aftermarket

    2. 5.2 Tire Type

      1. 5.2.1 Radial

      2. 5.2.2 Bias

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. Brazil

        2. Mexico

        3. United Arab Emirates

        4. Other Countries


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Goodyear Tire and Rubber Company

      2. 6.2.2 Duro Powersports

      3. 6.2.3 Maxxis Tires USA

      4. 6.2.4 Carlisle Tires & Wheels

      5. 6.2.5 Countrywide Tires & Rubber Company

      6. 6.2.6 BKT Tires

      7. 6.2.7 Kenda Tires

      8. 6.2.8 Pro Armor Tires

      9. 6.2.9 STI Powersports

      10. 6.2.10 Titan International Inc.


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All Terrain Vehicle Tire Market Research FAQs

The All-Terrain Vehicle Tire Market is studied from 2018 - 2028.

The All-Terrain Vehicle Tire Market is growing at a CAGR of >7% over the next 5 years.

North America is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Goodyear Tire and Rubber Company, Duro Powersports, Maxxis Tires USA, Carlisle Tires & Wheels, Countrywide Tires & Rubber Company are the major companies operating in All-Terrain Vehicle Tire Market.

All-Terrain Vehicle Tire Industry Report

Statistics for the 2023 All-Terrain Vehicle Tire market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. All-Terrain Vehicle Tire analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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