Health drinks with algae protein including chlorella ingredients that provide benefits for the body, as well a refreshing taste, are becoming increasingly popular, across the globe. Driven in part by emerging food fortification technologies and the discoveries of nutrient benefits, consumers are choosing to make the most of their nutritional intake. The growth of functional food is set to outpace the growth of conventional food, globally. Consumers are developing an affinity for functional beverages, due to their ready-to-drink versions that offer enhanced convenience, thereby providing a suitable, convenient, and healthy alternative to soft drinks.

North America dominated the global algae protein market in 2018. Dietary supplements and food products are the major application segments in the North America market, attributable to the rising fitness awareness among consumers in the U.S., Canada, and Mexico. In Europe, aquafeed demand has witnessed a significant increase in demand over the past few years, owing to the expansion of marine aquaculture in countries such as Norway, Denmark, and Ireland. The growing aquaculture industry in Europe is expected to boost the demand for the product over the forecast period. The market in the Asia Pacific is expected to grow significantly owing to the growing exports and domestic demand for plant-based ingredients. China is one of the largest producers of plant-based ingredients in the region due to the easy availability of raw materials in the country. In addition, growth in pharmaceutical, cosmetics, animal feed, and food & beverage industries is likely to propel the demand for plant proteins from developing economies such as China, India, Indonesia, Malaysia, and South Korea over the next few years.