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The African Wheat Protein Market is Segmented by Type (Wheat Protein Concentrate, Wheat Protein Isolate, and Textured Wheat Protein), Application (Bakery, Confectionery, Dairy, Nutritional Supplements, Animal Feed, and Other Applications), and Region.
The African wheat protein market is projected to register a CAGR of 3.1 during the forecast period (2020-2025).
The African wheat protein market is segmented by type, which includes wheat protein concentrate, wheat protein isolate, and textured wheat protein. By application, the market is segmented into bakery, confectionery, dairy, nutritional supplements, animal feed, and other applications. By region, the study is segmented into South Africa, Nigeria, Kenya, and Rest of Africa.
|Wheat Protein Concentrate|
|Wheat Protein Isolate|
|Textured Wheat Protein|
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The incorporation of wheat proteins in bakery products is developing as a marketing trend, as these proteins increase the nutritional value and attractiveness of the bakery products. Wheat proteins are used in products, such as biscuits, cookies, brownies, and bread. These proteins are usually added for functionality and enhanced structure of the dough, while other proteins contribute to the overall protein per serving in finished baked goods. Owing to the growing demand for bakery products with various proteins, the manufacturers are developing baked goods with added proteins.
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Manufacturers in South Africa are constantly embracing innovation to gain cost-leadership and fixed suppliers in the early development stage. Changing consumer lifestyles and rising healthcare expenditure are also playing a vital role in the growth of the wheat protein market. Moreover, the flourishing growth of the retail sector is escalating the growth of the market. Hence, consumers’ concerns over clean labels, ease of digestion, the need for avoiding allergy-causing substances, and sustainability among the public are driving the demand for plant proteins, including wheat proteins, in the country.
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The African wheat protein market is consolidated and some of the key players in the market include Cargill Incorporated, Kroener Staerke, Tate & Lyle PLC, Maccallum Pty Ltd, and Meelunie BV. In order to increase their market shares, companies are focusing on new, innovative product developments, mergers, and acquisitions, expansion, and partnerships.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Wheat Protein Concentrate
5.1.2 Wheat Protein Isolate
5.1.3 Textured Wheat Protein
5.2 By Application
5.2.4 Nutritional Supplements
5.2.5 Animal Feed
5.2.6 Other Applications
5.3 By Region
184.108.40.206 South Africa
220.127.116.11 Rest of Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Position Analysis
6.3 Company Profiles
6.3.1 Cargill Incorporated
6.3.2 Kroener Staerke
6.3.3 Tate & Lyle PLC
6.3.4 Maccallum Pty Ltd
6.3.5 Meelunie BV
7. MARKET OPPORTUNITIES AND FUTURE TRENDS