Africa Ready to Drink Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Africa Ready-to-drink Tea Market is segmented by Type (Green Tea, Black Tea, and Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, and Others) and By Geography.

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Africa Ready To Drink Tea Market Size

Africa Ready-to-Drink Tea Market Forecast
Study Period: 2018 - 2028
CAGR: 1.8 %

Major Players

Africa Ready-to-Drink Tea Market Key Players

*Disclaimer: Major Players sorted in no particular order
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Africa Ready To Drink Tea Market Analysis

The Africa ready-to-drink tea market is projected to grow at a CAGR of 1.8% during the forecast period (2020 -2025).

  • The market is majorly driven by the rising demand for RTD beverages in the region, along with an increase in the innovations at ingredient levels, and launches of new products such as flavored RTD tea drinks, carbonated RTD tea, and caffeine-free RTD tea. In addition, the market is supported by the health and wellness trend among consumers in the region, especially South Africa. In line with health trends, green tea and rooibos variants of RTD tea are gaining momentum, given their perceived additional health benefits including a high concentration of antioxidants.
  • However, the presence of various substitutes such as energy drinks, and other RTD carbonated drinks, etc. are the major restraints of the market.

Africa Ready To Drink Tea Industry Segmentation

The Africa Ready to Drink tea market is segmented by type that includes green tea, black tea, and others. Based on the distribution channel, the market is divided into supermarket/hypermarket, convenience stores, online stores, and others. Also, the study provides an analysis of the RTD tea market in the emerging and established markets across Africa, including South Africa, Nigeria, Egypt, and the Rest of Africa.

By Type
Green Tea
Black Tea
Others
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Online Stores
Others
By Geography
South Africa
Nigeria
Egypt
Rest of Africa

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Africa Ready To Drink Tea Market Trends

This section covers the major market trends shaping the Africa Ready To Drink Tea Market according to our research experts:

Rising Demand for Black Tea

Black Tea is witnessed to have a significant growth in its demand in African countries, especially Kenya. This demand in the market is because the country is a major contributor to black tea blends for generations, which has geared up the marketing efforts of RTD black tea manufacturers. Furthermore, rising awareness of the nutritional benefits of black tea over regular tea makes it a preferred choice, after green tea in the region. Black tea is a good source of antioxidants, reduces blood pressure, reduces the risk of diabetes and other conditions such as rheumatoid arthritis, and Parkinson’s disease, and many others. In addition, growing health awareness of the consumers and the ongoing wellness trends, along with convenience are some of the other driving factors influencing to enlarge the RTD black tea market in the coming years.

Africa Ready-to-Drink Tea Market Trends

Supermarket/Hypermarkets to Drive The Sales For RTD Tea In The Region

The distribution of RTD tea has expanded through many channels, such as supermarkets, hypermarkets, grocery stores, specialist stores, convenience stores, etc. Among the numerous outlets available, grocery stores are preferred in the countries as it has varied varieties of RTD of different companies along with catering to consumer’s preferences, which is anticipated to drive the market growth in the future. The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. With the increasing demand for RTD tea, supermarkets, and hypermarkets such as Carrefour, SPAR, Pick 'n Pay, and convenience stores are witnessing a fast growth in the sales of their market.

Africa Ready-to-Drink Tea Market Analysis

Africa Ready To Drink Tea Industry Overview

The Africa RTD tea market is consolidated in nature having fewer domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, Bos Brands (Pty) Ltd benefitted from its distribution partnership with leading packaged food manufacturer Rhodes Food Group with brand BOS Ice Tea gaining further share in 2019. Key players dominating the regional market include Unilever, BOS Brands, The Coca-Cola Company, and San Benedetto S.p.A. among others.

Africa Ready To Drink Tea Market Leaders

  1. Unilever

  2. BOS Brands

  3. The Coca-Cola Company

  4. San Benedetto S.p.A.

  5. Kenya Tea Packers Limited

*Disclaimer: Major Players sorted in no particular order

Unilever, BOS Brands, The Coca-Cola Company, San Benedetto S.p.A., Kenya Tea Packers Limited

Africa Ready To Drink Tea Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Green Tea

      2. 5.1.2 Black Tea

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Others

    3. 5.3 By Geography

      1. 5.3.1 South Africa

      2. 5.3.2 Nigeria

      3. 5.3.3 Egypt

      4. 5.3.4 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever

      2. 6.3.2 BOS Brands

      3. 6.3.3 The Coca-Cola Company

      4. 6.3.4 San Benedetto S.p.A.

      5. 6.3.5 Kenya Tea Packers Limited

      4. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Africa Ready To Drink Tea Market Research FAQs

The Africa Ready to Drink Tea Market is studied from 2018 - 2028.

The Africa Ready to Drink Tea Market is growing at a CAGR of 1.8% over the next 5 years.

Unilever, BOS Brands, The Coca-Cola Company, San Benedetto S.p.A., Kenya Tea Packers Limited are the major companies operating in Africa Ready to Drink Tea Market .

Africa Ready to Drink Tea Industry Report

Statistics for the 2023 Africa Ready to Drink Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Ready to Drink Tea analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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