Africa & Middle-East Automotive EPS Market - Growth, Trends & Forecast (2020 - 2025)

The electric ECU provides a lower cogging torque for the better driving experience, improving the interaction between the permanent magnets of the rotor and the stator slots of the Permanent Magnet (PM) machine. Traditional steering systems required the driver to continually make minor steering corrections to compensate for irregularities, such as road camber or crosswinds. But modern Electric Power Steering automatically assists the driver in case they encounter such barriers. The ECU unit can register if the driver is continuously counter steering, and itself automatically compensate for the correction. This makes driving more comfortable and less stressful.

ECU consists of 3 significant components that are the control module, power module, and control software. The control module gives access to power the switches and performs diagnostics functions in the power module. While the power module consists of three half-bridges where each half-bridge powers one phase of the three-phase electric. Lastly, the control software is the algorithm that enables the control of the speed and torque of the electric of the EPS unit. However, designers face challenges such as meeting flexible but a cost-effective architecture that can be equipped in cars ranging from SUVs to compact vehicles by satisfying power requirements for different steering rack load.

However, there is a demand for higher steering power, to improve driver comfort and feedback without losing power assistance, especially at a slower pace. For instance, Nexteer uses three different sensor technologies. While each can be used with the same position sensor, torque sensor, and ECU. The company has introduced solutions that reduce the steering angle sensor, which provides active lighting, stability control, and ADAS. They will enable us to broadcast an absolute steering position based just on the EPS motor sensor.

Companies are expected to benefit from reforms and policies after the formation of the Association of African Automotive Manufacturers (AAAM). For instance, any car company that sets up a local assembly plant in Nigeria, Kenya, and Ghana, could get tax holidays of up to 10 years and duty exemptions.

Morocco's integration into the global economy was facilitated by the signing of numerous free trade agreements with the European Union and the United States. These trade agreements contributed positively to the emergence of export activities in the country. Also, the country developed an investment cluster program, which saw Renault enter the local market. Renault will be the only global automaker assembling vehicles in the country, until the arrival of Peugeot in 2019.

For instance, in 2019, Ethiopia is Africa's fastest-growing economy with the continent's second-largest population. Ethiopia's automotive potential is underpinned by the state-driven economy and a government that is geared toward industrialization. Bishoftu Automotive Industry (BAI), an automotive manufacturing and assembly company run by the Ethiopian military. BAI specializes in assembling, upgrading, overhauling, and localizing buses, pick-ups, SUVs, trucks, and military equipment such as tanks and armored personnel carriers (APCs). As a result, Ethiopia generated the most interest among automotive players as a future market in Africa.