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The Middle-East and African Freeze-dried Food Market is Segmented by Type (Freeze-dried Fruits, Freeze-dried Vegetables, Freeze-dried Beverages, Freeze-dried Meat and Seafood, Freeze-dried Dairy Products, and Prepared Food), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels) and Geography.
The Middle-East and African freeze-dried product market is expected to witness a CAGR of 6.19% during the forecast period, 2020-2025.
The Middle-East and African freeze-dried food market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into freeze-dried fruits, freeze-dried vegetables, freeze-dried beverages, freeze-died poultry, meat and seafood, freeze-dried dairy products, and prepared food. On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels. On the basis of geography, the study provides an analysis of the freeze-dried food market in the emerging and established markets across the region, including South Africa, Saudi Arabia, and the rest of Middle-East and Africa.
|By Product Type|
|Freeze-dried Dairy Products|
|Freeze-dried Meat and Seafood|
|By Distribution Channel|
|Other Distribution Channels|
|Rest of Middle-East and Africa|
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Consumers, especially the youth population in Saudi Arabia, are becoming increasingly aware of healthy lifestyles and the importance of consuming healthy meals. The adoption of an active lifestyle has led to health-conscious individuals turning toward healthy snacks, such as freeze-dried fruits and vegetables, that are rich in antioxidants and fiber. The increasing awareness and demand for freeze-dried products in Saudi Arabia have led to immense growth opportunities for freeze-dried food manufacturers to increase the sale of their products in the country.
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The availability of various freeze-dried products, coupled with transparency, has led to consumers purchasing the products from offline stores. These stores conduct in-store promotional activities, further enhancing product awareness and knowledge among consumers. The modern grocery stores dominated the market by offering in-store promotions on selected items, as well as discounts through loyalty programs, thereby leading to increased knowledge of foods, like freeze-dried products.
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Nestle SA, Asahi Group Holdings Ltd, Harmony House Foods Inc., and Paradise Fruits are some of the companies leading the freeze-dried foods market in the Middle-East and African region. Production innovation is one of the most preferred key strategies, as key players are trying to meet the demand for nutritional snacks and withstand the competition in the region. The primary food and beverage manufacturers are also focusing on introducing new ready-to-eat food products in the market to cater to the growing interests of the consumers.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Freeze-dried Fruits
5.1.2 Freeze-dried Vegetables
5.1.3 Freeze-dried Beverages
184.108.40.206 Freeze-dried Coffee and Tea
220.127.116.11 Other Freeze-dried Beverages
5.1.4 Freeze-dried Dairy Products
5.1.5 Freeze-dried Meat and Seafood
5.1.6 Prepared Foods
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Retail
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 Saudi Arabia
5.3.2 South Africa
5.3.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Asahi Group Holdings Ltd
6.4.2 Expedition Foods Limited
6.4.3 Harmony House Foods Inc.
6.4.4 Nestle SA
6.4.5 Paradise Fruits
6.4.6 Ajinomoto General Foods Inc. (AGF)
6.4.7 OFD Foods Inc.
6.4.8 Thrive Life LLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability