Advanced Authentication Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Advanced Authentication Market is segmented by Authentication Method (Smart Cards, Biometrics, Tokens), End-user Industry (BFSI, Healthcare, Government), and Geography.

Market Snapshot

advanced authentication market
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 13.4 %
authentication market

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Market Overview

The Advanced Authentication Market was valued at USD 9.75 billion in 2019 and is expected to reach USD 20.73 billion by 2025, at a CAGR of 13.4% over the forecast period 2020 - 2025. Security threats have been increasing continuously. Hackers are finding new ways to steal the data, while new viruses are being developed to steal sensitive information from enterprises and individual users. With most of the users now preferring to perform transactions online, it becomes imperative for the organization to deploy authentication solutions that help in convenient and secure access.

  • Every organization needs a reliable security system as a way to confirm the truth of something or the identity of a person. The basic or traditional password method is too often breached or copied/shared, thereby exposing data to theft or malicious intrusions.
  • The other factor contributing to the growth of the advanced authentication solutions market is the increased adoption of mobility. Enterprises are feeling pressure to enable employees, partners, and other stakeholders to access more sensitive information from anywhere and any device. This is making advanced authentication systems a critical aspect of an enterprise’s organizational strategy. 
  • Vendors of advanced authentication solutions are developing and improving their existing authentication methods. Some of the most commonly used authentication methods are biometrics, smartcards, tokens, and several others for mitigating security risks.

Scope of the Report

Advanced authentication provides a central place for all authentication policies to be managed. This is important because organizations are usually forced to operate and maintain multiple infrastructures. Advanced authentication/two-factor authentication/multifactor authentication requires an additional separate factor or credential to complete the log-in or transaction process. 

By Authentication Methods
Smart Cards
Mobile Smart Credentials
User-based Public Key Infrastructure
Other Authentication Methods
By End-user Industry
IT and Telecom
Other End-user Industries
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Biometrics to Hold Significant Market Share During the Forecast Period

  • Biometrics analyze and verify/authenticate individuals based on human physical characteristics, such as fingerprint, retina, iris, palm, speech, and voice, among others. 
  • This method of authentication has been widely adopted, owing to the key advantages it offers, namely its non-repudiation, non-transferable, and non-identifiable nature, thus providing a high level of protection against fraud. 
  • The technology has found successful implementation across various end-users, such as forensics, governments, banking and financial institutions, and enterprise identity management, among others. Moreover, the widespread availability of fingerprint sensors in affordable mobile devices and the government national ID programs have been instrumental in increasing the awareness and adoption of this technology.
advanced authentication market size

United States to Register the Highest Share in North America over the Forecast Period

  • Organizations across the United States are increasingly dependent on computer networks and electronic data to conduct their daily operations, and growing pools of personal and financial information are also transferred and stored online. This tendency toward the adoption of online services for daily transactions has increased the need for advanced authentication services in the country.
  • Moreover, the sophistication level of professional identity thieves involved in organized crime in the country continues to grow, creating a need for counter methods to be used by companies in the country. Also, a significant increase in the BYOD trend is also favoring the conditions for advanced authentication methods, such as smart cards, physical tokens, and KPIs, to access the sensitive information or to log in to the client servers.
  • To increase the robustness of authentication, many end-user industries across the region, such as banking, retail, healthcare among others have introduced two-way authentication systems for the usage of their online or cloud services, along with microchip-equipped credit and debit cards.
 advanced authentication industry

Competitive Landscape

The advanced authentication market is moderately competitive and consists of several major players. In terms of market share, few of the players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and profitability.

  • February 2018 - Fujitsu announced the launch of Fujitsu Security Solution AuthConductor Client, a suite of biometric authentication software for PCs which provides secure authentication environment. The product is targeted for markets around the world but was first made available in the Oceania region.
  • January 2018 - Gemalto announced PURE white-label payment solution services to GhIPSS (Ghana Interbank Payment and Settlement Systems), a subsidiary of Ghana's central bank that manages the country's interbank payment processing system. This operation is expected to increase the visibility of the company in the African region. In the same month, HID Global announced that its HID Approve two-factor mobile authentication and verification platform supported Apple’s iPhone X Face ID facial recognition system.  The company expects facial recognition to play an increasingly significant role in its authentication offering, combined with threat and fraud detection.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increased Number of Cloud Users and Data Centers

      2. 4.2.2 Increasing Number of Security Breaches and Related Costs

    3. 4.3 Market Restraints

      1. 4.3.1 High Upgrade and Replacement Costs

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Government Policies and Industry Regulations


      1. 4.7.1 Technology Overview

      2. 4.7.2 Deployment Methods

      3. 4.7.3 Different Authentication Methods

      4. 4.7.4 Advanced Authentication Applications


    1. 5.1 By Authentication Methods

      1. 5.1.1 Smart Cards

      2. 5.1.2 Biometrics

      3. 5.1.3 Mobile Smart Credentials

      4. 5.1.4 Tokens

      5. 5.1.5 User-based Public Key Infrastructure

      6. 5.1.6 Other Authentication Methods

    2. 5.2 By End-user Industry

      1. 5.2.1 BFSI

      2. 5.2.2 Healthcare

      3. 5.2.3 Government

      4. 5.2.4 Defense

      5. 5.2.5 IT and Telecom

      6. 5.2.6 Other End-user Industries

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Italy

        5. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Mexico

        2. Brazil

        3. Argentina

        4. Rest of Latin America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. South Africa

        4. Rest of Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Fujitsu Ltd.

      2. 6.1.2 Thales Group (Gemalto NV)

      3. 6.1.3 NEC Corp.

      4. 6.1.4 Broadcom Inc. (CA Technologies)

      5. 6.1.5 Safran Identity and Security SAS

      6. 6.1.6 Dell Technologies Inc.

      7. 6.1.7 Lumidigm Inc.

      8. 6.1.8 Validsoft

      9. 6.1.9 Pistolstar

      10. 6.1.10 Securenvoy

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Advanced Authentication Market market is studied from 2018 - 2026.

The Advanced Authentication Market is growing at a CAGR of 13.4% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Fujitsu Ltd, Thales Group (Gemalto NV), NEC Corp., Broadcom Inc. (CA Technologies), Dell Technologies Inc. are the major companies operating in Advanced Authentication Market.

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