美国复苏饮料市场 - 增长、趋势、COVID-19 影响和预测 (2023 - 2028)

美国恢复饮料市场按产品类型(RTD 和粉末)和分销渠道(超市/大卖场、专卖店/保健品店、便利店、在线零售店等)进行细分。

市场快照

United States Recovery Drinks Market
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Study Period 2016 - 2026
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 5.72 %
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order

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市场概况

在预测期间(2020-2025 年),美国回收饮料市场预计将以 5.72% 的复合年增长率增长。

  • 由于锻炼前和锻炼后补充剂重要性的提高,生活方式用户和休闲用户越来越多地采用恢复饮料,这导致了过去几年在该国研究的市场的发展。美国消费者对补充剂持开放态度,并在健身方面进行了大量投资。
  • 对清洁标签产品的需求不断增长,增强了市场上运营公司的重点,即根据消费者需求开发产品。
  • 此外,公司正专注于开发创新产品,以实现超越其他公司的竞争优势。例如,2017 年,美国奥委会高级运动营养师 Susie Parker-Simmons 设计了一种热恢复饮料。该产品专为冬季运动员设计,旨在帮助修复人体并让他们做好最佳表现的准备。

Scope of the report

The United States recovery drinks market is available as ready-to-drink (RTD) and powder, and by distribution channel, the market is segmented into supermarkets/ hypermarkets, specialty store/ health stores, convenience stores, online retail stores, and others.

By Product Type
RTD
Powder
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores/Health Stores
Convenience Stores
Online Retail Stores
Others

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主要市场趋势

体育活动参与率不断提高,再加上营销活动

在各种政府政策和发展计划的支持下,全国体育活动参与率在过去几年中显着提高。根据体育活动委员会 (PAC) 的数据,2018 年参与体育、健身和娱乐活动的人数比上一年增加了 160 万人。研发和广告/促销正在推动整个恢复饮料市场。主要参与者正在对这些因素进行投资,以影响消费者的购买决策并提高产品在零售领域的受欢迎程度。因此,美国市场主要参与者不断增长的体育活动参与率和各种营销活动预计将推动该国恢复饮料的销售。

United States Recovery Drinks Market1

竞争格局

美国复苏饮料市场竞争激烈,由百事可乐、雀巢、达能等主要参与者主导。该国消费者更喜欢创新,例如口味和独特的包装,因此,新产品开发是所研究市场的主要参与者采用最多的策略。此外,并购是另一个被领先企业广泛接受的策略。例如,2020 年 3 月,百事公司以 38.5 亿美元收购了另一家龙头企业 Rockstar,旨在巩固其在美国复苏饮料市场的份额。

主要玩家

  1. Nestle SA

  2. PepsiCo Inc.

  3. Glanbia plc 

  4. Abbott Nutrition

  5. Danone SA

*Disclaimer: Major Players sorted in no particular order

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 RTD

      2. 5.1.2 Powder

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Specialty Stores/Health Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Glanbia plc

      4. 6.4.4 Abbott Nutrition

      5. 6.4.5 Energy Lab Nutrition

      6. 6.4.6 Kill Cliff

      7. 6.4.7 Danone SA

      8. 6.4.8 Fluid Sports Nutrition

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Frequently Asked Questions

从 2018 年到 2028 年研究了美国恢复饮料市场。

美国恢复饮料市场在未来 5 年内以 5.72% 的复合年增长率增长。

Nestle SA、PepsiCo Inc.、Glanbia plc、Abbott Nutrition、Danone SA 是在美国恢复饮料市场运营的主要公司。

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