南美能量饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

南美能量饮料市场按产品类型(饮料、饮料和混合器)细分;分销渠道(超市/大卖场、食品服务、在线零售、专卖店、其他)和地理

市场快照

snap1
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.5 %
Largest Market: Brazil
Fastest Growing Market: Online Stores

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市场概况

南美能量饮料市场在预测期内(2020-2025 年)以 3.5% 的复合年增长率增长。 

  • 能量饮料标签上的“有机”一词正在促使更多注重健康的消费者选择这种饮料。对吸引健康消费者的额外关注打开了能量饮料的市场。
  • 许多人也将运动饮料与能量饮料互换,以获得能量爆发,同时增加他们的耐力。

 

报告范围

南美 Enery Drink 已细分为饮料、饮料和混合饮料,以满足消费者的不同需求和偏好。按分销渠道,南美能量饮料市场分为超市/大卖场、食品服务、在线零售、专卖店等。

By Product Type
Drinks
Shots
Mixers
By Distribution Channel
Supermarkets/ Hypermarkets
Food Services
Online Retail
Specialist Store
Others
Geography
South America
Brazil
Argentina
Rest of South America

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主要市场趋势

包括能量饮料在内的软饮料在巴西越来越受欢迎

巴西消费软饮料和非酒精饮料(如能量饮料)的较大消费者群正在为南美能量饮料市场的整体市场做出贡献。该国许多受欢迎的汽水公司的存在进一步促进了市场增长。巴西政府规定了该国生产的软饮料中某些成分的最低含量。这进一步增加了消费者对产品的信心。最后,较长时间的温暖天气也促进了该国包括能量饮料在内的苏打水的销售。 

t3

该地区的包装饮料消费量增加

该地区的运动饮料和能量饮料等包装饮料的消费量不断增加。能量饮料在南美洲消费,因为它是一种具有健康属性的令人兴奋的选择。以消费者为主导的健康和保健趋势也对其他饮料中能量饮料细分市场的持续增长造成影响。现代杂货超市和美国/欧洲主要大型超市连锁店正在不断扩大其在该地区的业务,以确保饮料的供应。这反过来又导致该地区产品的消费增加。 

t4

竞争格局

新兴的国家经济体、零售渠道的现代化以及中产阶级收入的增加为能量饮料制造商提供了新的增长机会。制造商正在确保他们的品牌与消费者对更健康选择的日益增长的需求保持一致,尤其是在年轻的城市消费者这一重要核心群体中。由于该地区城市人口的增加和移民的流行,玩家还不断努力与该地区新的城市人口进行有效沟通。 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Food Services

      3. 5.2.3 Online Retail

      4. 5.2.4 Specialist Store

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. 5.3.1.1 Brazil

        2. 5.3.1.2 Argentina

        3. 5.3.1.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Beverage Corporation

      3. 6.4.3 Rockstar, Inc.

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 PepsiCo

      6. 6.4.6 Arizona Beverage Company

      7. 6.4.7 Dr. Pepper Snapple Group

      8. 6.4.8 Goldwin Health Care Pvt. Ltd.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The South America Energy Drink Market market is studied from 2016 - 2026.

The South America Energy Drink Market is growing at a CAGR of 3.5% over the next 5 years.

The South America Energy Drink Market is valued at Brazil in 2026.

Red Bull, Monster Beverage Corporation, Rockstar, Inc., The Coca-Cola Company, PepsiCo Inc. are the major companies operating in South America Energy Drink Market.

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