南美即饮 (RTD) 咖啡市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

南美即饮 (RTD) 咖啡市场按包装(瓶子(玻璃和宠物)和罐头)、分销渠道(超市/大卖场、便利店、专卖店、在线零售等)和地理区域划分

市场快照

south america ready-to-drink coffee market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.9 %

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市场概况

在预测期内,南美即饮 (RTD) 咖啡市场预计将以 2.9% 的复合年增长率增长。

  • 由于忙碌的生活方式,对即饮饮料的需求出现了增长,而咖啡作为一种极好的能量来源,在年轻人和工作人群中越来越受欢迎。
  • 即饮咖啡可以被认为是一种健康的替代品,可以替代可能导致肥胖和高血压等健康危害的饮料。RTD 咖啡通过使用可以以冷热形式饮用的煮好的咖啡或咖啡提取物来提供便利。
  • 制造商还专注于开发不同口味的新产品,作为扩大业务和改善即饮咖啡销售和分销的关键战略。

Scope of the report

  South America ready to drink coffee includes the segmentation by packaging that includes bottles and can. The bottle section includes both glass and pet. The market is also divided by distribution channels including supermarket/hypermarkets, convenience stores, specialist stores, online retail, and others. The study also involves regions such as Brazil, Argentina and rest of South America.

By Packaging
Bottles (PET and Glass)
Cans
By Distribution Channel
Supermarket/Hypermarkets
Convenience Stores
Specialist Stores
Online Retail
Others
Geography
South America
Brazil
Argentina
Rest of South America

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主要市场趋势

瓶装即饮咖啡受到关注

消费者更倾向于有吸引力的包装,因此饮料制造商将重点放在包装创新上。玻璃瓶和宠物瓶在世界各地广泛使用。然而,更优选宠物瓶,因为这些有助于提高保质期和保存,除了经济形式。宠物瓶的制造方式使得消费者可以根据需要加热或冷却饮料。这些瓶子还提供方便的“随取随用”尺寸。此外,瓶盖在保持饮料的新鲜度和香气方面也发挥着重要作用。

South America Ready to Drink Coffee Market1

巴西主导市场

 巴西是全球最大的咖啡生产国,也是仅次于美国的第二大消费国。巴西经济状况的改善预计将产生拉丁美洲咖啡消费总量增长的三分之二。对特色咖啡和更优质咖啡(如原产地咖啡)的需求也普遍上升。由于在选择最好的咖啡时有更多的选择和更少的限制,这有助于开设专卖店。随着具有复杂咖啡口味的不同类型咖啡的供应,消费者行为也在发生变化,这将进一步帮助即饮咖啡市场在预测期内增长。

South America Ready to drink Coffee Market2

竞争格局

南美即饮 (RTD) 咖啡市场得到整合,主要参与者包括星巴克公司、可口可乐公司、Chameleon Cold Brew、Fit Brewing Co. LLC。这些市场参与者采用的主要策略是专注于扩建新设施并推出新产品和服务。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Packaging

      1. 5.1.1 Bottles (PET and Glass)

      2. 5.1.2 Cans

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. 5.3.1.1 Brazil

        2. 5.3.1.2 Argentina

        3. 5.3.1.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Starbucks Corporation

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 Death Wish Coffee Co.

      4. 6.4.4 Chameleon Cold-Brew

      5. 6.4.5 Monster Beverage Co

      6. 6.4.6 Fit Brewing Co., LLC

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The South America Ready-to-Drink (RTD) Coffee Market market is studied from 2016 - 2026.

The South America Ready-to-Drink (RTD) Coffee Market is growing at a CAGR of 2.9% over the next 5 years.

Death Wish Coffee Co., Fit Brewing Co., LLC, The Coca-Cola Company, Chameleon Cold-Brew, Starbucks Corporation are the major companies operating in South America Ready-to-Drink (RTD) Coffee Market.

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