日本运动饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

日本运动饮料市场按包装分为 PET 瓶、罐等;以及通过分销渠道,如超市/大卖场、便利店、在线零售店和其他渠道。

市场快照

Japan Sports Drink Market  Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.66 %

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市场概况

预计日本运动饮料市场在预测期内(2020-2025 年)的复合年增长率为 4.66%。

  • 与备受瞩目的体育赛事相关的广告是日本运动饮料市场的主要驱动力。该策略引起了年轻消费者的共鸣,他们是运动饮料行业的主要目标群体。出于健身原因参加体育活动的消费者数量也推动了对运动饮料的需求。
  • 此外,如今消费者越来越意识到产品的成分,这引发了清洁标签运动饮料在该国的流行。随着该国对健康问题的日益关注,对由甜叶菊等天然成分制成的营养丰富、低热量的运动饮料作为更健康的糖替代品的需求不断增加。

Scope of the report

Japan Sports Drinks Market is segmented by packaging and distribution channel. On the basis of packaging, the market is segmented into PET Bottles, Cans, and others. On the basis of distribution channel, the market is segmented by Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Channels.

By Packaging Type
Bottle (Pet/Glass)
Can
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels

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主要市场趋势

健身管理计划越来越受欢迎

由于运动前和运动后补充剂重要性的提高,生活方式用户和休闲用户越来越多地采用运动饮料,预计将在未来几年推动市场的增长。日本消费者对补充剂的影响越来越大,并且正在大力投资健身。运动饮料的消费便利,例如具有可识别成分和先进配方的即饮产品,是该地区发达景观成功的关键。

japan-sports-drink-market

改善食品消费模式

该国的食品消费模式已经多样化;例如,消费者更喜欢增值食品,因为食用任何食品都对健康有益,因此,运动饮料成为一种可行的选择。运动饮料被认为是比传统苏打饮料更健康的选择,因为它们比传统苏打饮料含有更少的糖分。可口可乐公司和百事可乐公司等一些大公司正在提供各种运动饮料产品;大冢制药等大型制药公司也在进入这个市场。

japan-sports-drink-market

竞争格局

市场参与者采用的关键策略是扩张、创新和新产品发布,以保持市场竞争力。这些公司一直在推出包含天然成分和添加剂的新产品和创新产品,以使其产品在现有产品中独树一帜。中国运动饮料市场的一些主要参与者包括 AJE 集团、百事可乐公司、可口可乐公司、Lucozade、达能、大冢制药有限公司等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Packaging Type

      1. 5.1.1 Bottle (Pet/Glass)

      2. 5.1.2 Can

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 AJE Group

      2. 6.4.2 PepSico Inc

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Lucozade

      5. 6.4.5 DANONE

      6. 6.4.6 Otsuka Pharmaceutical Co. Ltd

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Japan Sports Drink Market market is studied from 2016 - 2026.

The Japan Sports Drink Market is growing at a CAGR of 4.66% over the next 5 years.

AJE Group, PepSico Inc, The Coca-Cola Company, DANONE, Lucozade are the major companies operating in Japan Sports Drink Market.

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