日本无麸质食品和饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

日本无麸质食品和饮料市场按产品类型(面包和糖果、饮料、调味品、调味料和涂抹酱、乳制品和乳制品替代品、肉类和肉类替代品等)和分销渠道(超市和大卖场、便利店、在线零售等)。

市场快照

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.7 %

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市场概况

在 2020 年至 2025 年的预测期内,日本无麸质食品和饮料市场预计将以 4.7% 的复合年增长率增长。

  • 无麸质食品和饮料市场经历了从被认为是特殊利基产品到成为主流产品的根本变化。日本各地的人们已经开始食用无麸质产品,这不仅是因为被诊断出患有乳糜泻,还因为普遍认为要保持更好的健康。
  • 当前无产品消费的趋势进一步推动了无麸质食品和饮料领域的发展。

Scope of the report

The Japan gluten-free food & beverages market is segmented by product type as beverages, bakery & confectionery, condiments, seasonings & spreads, dairy & dairy substitutes, meat & meat substitutes, and others and by distribution channel as supermarkets & hypermarkets, convenience stores, online retail, and others.

By Product Type
Bakery & Confectionery
Beverages
Condiments, Seasonings & Spreads
Dairy & Dairy Substitutes
Meat & Meat Substitutes
Others
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Online Retail
Others

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主要市场趋势

健康食品消费的“健康光环”效应

在整个日本,对无麸质食品的需求不仅限于不耐受麸质的人群,然而,消费者意识到无麸质饮食对健康有益,一些耐受麸质的消费者认为无麸质饮食食品更健康。这一因素可以部分理解,同时与健康光环效应导致消费者相信无标签产品这一事实相关联,这被认为是一种更健康的选择,从而增加了从西方国家的进口。

与无麸质相关的热潮最终导致了日本的产品创新,在过去几年中,米粉不是小麦和大麦产品,而是大幅飙升,主要是作为一种成分。为应对对无麸质产品日益增长的需求,日本于 2018 年 6 月开始使用世界领先的蛋白质定量技术,运行全球首个“无麸质”米粉认证体系。

Japan gluten-free food & beverages market1

乳制品和乳制品替代品和面包店具有高渗透率

日本见证了游客历史的激增,大多数游客属于西方国家。这导致该国专门为游客选择无麸质饮食,因为乳糜泻不是该地区消费者的主要问题。虽然日本人食用的大部分食物都不含麸质,例如不加酱油的饭团、harusame 面条等,但麦芽牛奶的流行可能会增加游客患乳糜泻的风险。另一方面,在家中消费无麸质烘焙产品的偏好可能会在旅行时被复制,从而导致日本的高采用率。

Japan gluten-free food & beverages market2

竞争格局

无麸质产品市场竞争激烈,产品创新是领先企业采用的主要战略方法。这种趋势在未来很可能会继续,因为现有的参与者都在寻求获得更多的市场份额。

在该地区经营的一些主要参与者包括 Neslte SA、Hain Celestial、Kibun Foods Inc、General Mills、Kelloggs 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definitions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Bakery & Confectionery

      2. 5.1.2 Beverages

      3. 5.1.3 Condiments, Seasonings & Spreads

      4. 5.1.4 Dairy & Dairy Substitutes

      5. 5.1.5 Meat & Meat Substitutes

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets & Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail

      4. 5.2.4 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle S.A.

      2. 6.3.2 The Kellogg Company

      3. 6.3.3 General Mills

      4. 6.3.4 Kibun Foods Inc

      5. 6.3.5 Hain Celestial Group

      6. 6.3.6 Groupe Danone

      7. 6.3.7 Mondelez International

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Japan Gluten-Free Food & Beverages Market market is studied from 2016 - 2026.

The Japan Gluten-Free Food & Beverages Market is growing at a CAGR of 4.7% over the next 5 years.

Nestle S.A., Kelloggs, General Mills, Hain Celestial are the major companies operating in Japan Gluten-Free Food & Beverages Market.

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