强化护发素市场 - 增长、趋势、COVID-19 影响和预测 (2023 - 2028)

强化护发素市场按分销渠道(大卖场/超市、便利店、在线商店和其他分销渠道)和地理位置划分

市场快照

Intensive Conditioner Market Summary
Study Period: 2016 - 2026
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 2.3 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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市场概况

预计在预测期内(2020 - 2025 年),强化空调市场的复合年增长率为 2.3%。

  • 市场的主要驱动力是由于时间紧迫,消费者对深层护发的需求不断增加,以及各个地区的可支配收入不断增加。此外,主要参与者频繁推出先进的深层护发素产品正在推动全球市场增长。例如,2019 年,巴黎欧莱雅推出了 Elvive 旗下的新系列 - Elvive Rapid Reviver Deep Conditioners,该系列包含 3 款无需等待时间且能快速深层修复头发损伤的产品。

Scope of the report

The intensive conditioner market has been segmented by distribution channel into hypermarket/supermarkets, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the intensive conditioner market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, and Rest of the World which includes South America and the Middle-East and African regions.

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主要市场趋势

超市/大卖场称霸全球市场

超市/大卖场在全球市场中占有最重要的份额,并在欧洲、北美和亚太地区国家以更快的速度进一步扩张。此外,超市正在采取各种组合的促销活动,使顾客更喜欢超市。然而,由于主要市场参与者之间的价格竞争、产品日益成熟以及大型超市整合自有品牌并迅速扩大其在区域内的业务,未来几年市场可能会面临放缓比如东欧。

Intensive Conditioner Market1

竞争格局

由于一些主要的全球和国内参与者的存在,强化空调市场在本质上得到巩固。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。主导市场的主要参与者包括宝洁、巴黎欧莱雅、花王集团、ET Browne Drug Co. 和 Briogeo Hair Care 等。

主要玩家

  1. P&G

  2. L’Oréal Paris

  3. Kao Corporation

  4. E.T. Browne Drug Co.

  5. Briogeo Hair Care

*Disclaimer: Major Players sorted in no particular order

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Online Retail Stores

      4. 5.1.4 Other Distribution Channels

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. 5.2.1.1 United States

        2. 5.2.1.2 Canada

        3. 5.2.1.3 Mexico

        4. 5.2.1.4 Rest of North America

      2. 5.2.2 Europe

        1. 5.2.2.1 Germany

        2. 5.2.2.2 United Kingdom

        3. 5.2.2.3 Russia

        4. 5.2.2.4 France

        5. 5.2.2.5 Spain

        6. 5.2.2.6 Italy

        7. 5.2.2.7 Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. 5.2.3.1 China

        2. 5.2.3.2 Japan

        3. 5.2.3.3 Australia

        4. 5.2.3.4 India

        5. 5.2.3.5 Rest of Asia Pacific

      4. 5.2.4 Rest of the World

        1. 5.2.4.1 South America

        2. 5.2.4.2 Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Procter & Gamble Company

      2. 6.4.2 L'Oreal Paris

      3. 6.4.3 Kao Corporation

      4. 6.4.4 E.T. Browne Drug Co.

      5. 6.4.5 Briogeo Hair Care

      6. 6.4.6 The Mane Choice

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

从 2018 年到 2028 年对强化护发素市场进行了研究。

强化护发素市场在未来 5 年内以 2.3% 的复合年增长率增长。

亚太地区在 2018 年至 2028 年期间的复合年增长率最高。

欧洲在 2021 年占据最高份额。

宝洁、巴黎欧莱雅、花王集团、E.T. Browne Drug Co.、Briogeo Hair Care 是在强效护发素市场运营的主要公司。

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