欧洲护发素市场 - 增长、趋势、COVID-19 影响和预测 (2023 - 2028)

欧洲护发素市场按产品类型细分（强效护发素、传统护发素、其他护发素）；按分销渠道（超市/大卖场、便利店、在线渠道、其他分销渠道）；并按地理

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市场快照

Europe Hair Conditioner Market - Summary
Study Period: 2016 - 2026
CAGR: 3.2 %

Major Players

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*Disclaimer: Major Players sorted in no particular order
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市场概况

预计欧洲护发素市场在预测期内（2020 - 2025 年）将以 3.2% 的复合年增长率增长。

  • 由于头发干燥、卷曲和无光泽等头发相关问题的增加，加上掉发问题的增加，对护发产品的需求增加，可能会在预测期内促进市场增长。对专业护发素的需求很高。例如：用于染色和化学处理头发的护色护发素。
  • 头发质地因人而异，与头发和头皮相关的问题也是如此。有些人的头发可能受损或干燥，而另一些人则必须处理断裂和脱发问题。因此，L'Oréal SA、Henkel AG & Co KGaA 等领先生产商提供专门的产品来帮助解决各种头发和头皮相关问题。
  • 据观察，许多消费者开始意识到各种护发产品中存在的化学成分的有害影响。因此，在预测期内，对有机和含有天然成分的产品的需求预计将有大量需求。

Scope of the report

Europe hair conditioner market report analyses the recent trends, drivers, and challenges affecting the snack bar market. The market is segmented by product type, distribution channel, and by geography. The market by product type is segmented into intensive hair conditioner, traditional hair conditioner, other hair conditioners. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, online channels, other distribution channels. By geography, the market is further studied for the United Kingdom, Germany, France, Italy, Spain, Russia, and others. The report also provides a competitive analysis of prominent players along with their key strategies and product offerings in the respective market.

By Product Type
Intensive Hair Conditioner
Traditional Hair Conditioner
Other Hair Conditioner
By Distribution channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
By Geography
Germany
United Kingdom
France
Spain
Italy
Russia
Others

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主要市场趋势

对天然和有机护发产品的需求不断增长

消费者最终转向绿色化妆品，它提供了传统化妆品治疗的天然替代品。消费者选择不含化学成分的护发素产品，导致对天然和有机护发以及护发素产品的需求不断增加。 

品牌越来越受欢迎，其最初的目的是保持头发自然生长并增加对特定来源成分的倾向，并且不含天然护发产品中常见的配方，预计将增加市场增长。例如，有机猴面包树提供天然护发素。它含有天然成分，不含 SLS、对羟基苯甲酸酯和矿物油。

Europe Hair Conditioner Market trend1

德国在欧洲护发素市场占有重要份额

由于所有年龄段消费者的高需求，德国成为护发素的重要市场之一。这种需求是由于消费者越来越倾向于保持健康的头发。专业经销商不断推出新的创新护发素系列，以满足对天然和有机护发产品不断增长的需求。 

此外，空气污染是导致头发损伤和导致脱发的相关疾病的主要原因之一。因此，污染水平的上升也导致该国对护发素的需求增加。此外，美发意识的增强和美容行业的扩张正在进一步推动该国护发素的增长。

Europe Hair Conditioner Market trend2

竞争格局

欧洲护发素市场主要由市场上的主要参与者主导，如欧莱雅、雅芳产品公司、雅诗兰黛公司和资生堂有限公司等。公司采取的关键战略是新产品的推出，这进一步帮助公司加强其消费者基础并在竞争对手中获得竞争优势。

主要玩家

  1. Procter & Gamble Company

  2. L'Oreal S.A.

  3. Henkel AG & Co., KGaA

  4. Shiseido Company, Limited

  5. Unilever

*Disclaimer: Major Players sorted in no particular order

EU hair conditioner.png

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Intensive Hair Conditioner

      2. 5.1.2 Traditional Hair Conditioner

      3. 5.1.3 Other Hair Conditioner

    2. 5.2 By Distribution channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Company

      2. 6.4.2 L'Oreal S.A.

      3. 6.4.3 Henkel AG & Co., KGaA

      4. 6.4.4 Shiseido Company, Limited

      5. 6.4.5 Avon Products Inc.

      6. 6.4.6 Kao Corporation

      7. 6.4.7 Unilever

      5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

研究了 2018 年至 2028 年的欧洲护发素市场。

未来 5 年，欧洲护发素市场的复合年增长率为 3.2%。

宝洁公司、欧莱雅公司、汉高公司、KGaA、资生堂有限公司、联合利华是欧洲护发素市场的主要公司。

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