假睫毛市场-增长、趋势和预测((2022 - 2027)

全球假睫毛市场按产品类型(条状睫毛、单根睫毛和单根单根睫毛)、原材料(合成毛、人发和动物毛发和毛皮)、分销渠道(超市和大卖场、专卖店、在线零售和其他分销渠道)和地理。

市场快照

Market Snapshot
Study Period: 2016-2025
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 6.2 %

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市场概况

预计全球假睫毛市场在预测期内的复合年增长率为 6.2%。

主要受不断增长的时尚行业的推动,假睫毛市场可能更具适应性,其中可定制的选项以及对独特外观的按需吸引力可能会进一步影响市场增长。

社交媒体的影响是导致全球对假睫毛需求的主要因素之一。放大它们的受欢迎程度的另一个好处是它们的应用程序不需要美容师和化妆师的专业帮助。此外,条形假睫毛是预先定型的,并且可以在多种场合以不同的设计轻松获得。

报告范围

全球假睫毛市场按产品类型、原材料、分销渠道和地理位置进行细分。按产品类型,市场分为带状睫毛、单根睫毛和单根睫毛。按原材料划分,市场分为合成毛发、人发、动物毛发和毛皮。按分销渠道,市场分为超市和大卖场、专卖店、在线零售和其他分销渠道。按地域划分,市场分为北美、欧洲、亚太地区、南美、中东和非洲。

By Product Type
Strip Lashes
Individual Flare Lashes
Individual Single Lashes
By Raw Material
Synthetic Hair
Human Hair
Animal Hair & Fur
By Distribution Channel
Supermarkets and Hypermarkets
Speciality Stores
Online Retail
Others
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
South Korea
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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主要市场趋势

迎合消费者诉求的领先品牌

在过去的几年里,名人时尚产品的使用导致睫毛越来越受欢迎,其中,假睫毛已经从特殊场合的装饰品变成了必备的日常配饰。由于如此受欢迎,在这一领域经营的制造商已经能够适应消费者的需求。因此,该行业开发了一种易于使用的产品。制造商设计了各种产品,使消费者能够帮助快速轻松地应用。因此,这种睫毛延伸已成为女性的流行选择。由于大多数假睫毛都需要上胶的便利性,磁性睫毛的到来进一步提高了产品的知名度。

在创新产品开发方面,2018 年,Ardell Professional 推出了其庞大的磁性睫毛系列,这些产品可能在美国所有无障碍商店都有售,包括 Target、Walmart 和 Walgreens。此外,现代便利店的存在已成为多种品类的一站式商店,品牌更有可能通过这些渠道进入市场,因为它们更方便消费者并鼓励冲动购买决策.

Global False Eyelashes Market Trend 1

社交媒体的外展

社交媒体是并且可能是消费者生活的重要组成部分,因为消费者的购买决定在很大程度上受到该平台的影响。因此,时装业通过这些基地获得了更多的利润。在整个时尚行业,社交媒体平台实际上充当了一个指定场所,使消费者能够与博主互动并建立在线形象。此外,影响者的存在对于品牌销售其产品是有利可图的。

假睫毛市场的增长很可能被此类平台所主导,时尚博主或来自 YouTube 和 Instagram 的某些影响者定期为这些产品代言并发布教程,让消费者可以轻松尝试。雅诗兰黛将大约 75% 的营销预算用于此类影响者。

Global False Eyelashes Market Trend 2

竞争格局

全球假睫毛市场竞争激烈,大部分公司通过名人和公众人物代言挖掘区域市场潜力,专注于无机增长。该行业的迅速普及导致中国等国家大量生产假睫毛,这可能会成为国际品牌增长的破坏者。

市场上的一些主要参与者是 Ardell Professional、Esqido、Huda Beauty、House of Lashes 和 Royal Korindah。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Strip Lashes

      2. 5.1.2 Individual Flare Lashes

      3. 5.1.3 Individual Single Lashes

    2. 5.2 By Raw Material

      1. 5.2.1 Synthetic Hair

      2. 5.2.2 Human Hair

      3. 5.2.3 Animal Hair & Fur

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets and Hypermarkets

      2. 5.3.2 Speciality Stores

      3. 5.3.3 Online Retail

      4. 5.3.4 Others

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 Spain

        4. 5.4.2.4 France

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 South Korea

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Ardell Professional

      2. 6.4.2 Esquido

      3. 6.4.3 Huda Beauty

      4. 6.4.4 House of Lashes

      5. 6.4.5 Royal Korindah

      6. 6.4.6 Tsingtao Lashest Limited

      7. 6.4.7 Dior Lashes

      8. 6.4.8 Qingdao Elour Beauty

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The false eyelashes market market is studied from 2016 - 2025.

The false eyelashes market is growing at a CAGR of 6.2% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Ardell Professional, Esquido, Huda Beauty, Gianni Lashes, Royal Korindah are the major companies operating in false eyelashes market.

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