欧洲染发剂市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

欧洲染发剂市场按产品类型(漂白剂、荧光笔、永久性着色剂、半永久性着色剂等)进行细分;按分销渠道(超市/大卖场、便利店、专业零售商、网上商店等);并按国家。

市场快照

Europe Hair Colorants Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.1 %

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市场概况

在预测期间(2020 - 2025 年),欧洲染发剂市场预计将以 4.1% 的复合年增长率增长。

  • 市场受到新兴经济体越来越多的时尚趋势和不断变化的生活方式的推动,随着城市化进程的加快,该市场正在提高该地区染发剂的采用率。此外,专业沙龙和水疗服务的渗透率不断提高,预计将推动欧洲染发市场的增长。 
  • 此外,为了满足客户对无化学着色产品的需求,该领域的广泛研究和开发进一步推动了市场增长。因此,新产品的推出侧重于草药和天然成分,这也促进了头发的生长。此外,花王株式会社等其他厂商在 2018 年推出了新的染发产品——@Pure Pigments,它采用了“HD3 Dye Technology”,该技术基于与 FUJIFILM Corporation 和德累斯顿大学联合研究开发的新型非反应性染发剂。德国技术部。
  • 然而,由于染发剂中存在化学物质,人们对染发健康的担忧日益增加以及患癌症的风险不断增加,这限制了该地区染发市场的增长。2017 年,根据美国国家癌症研究所的研究,大约 35% 的 18 岁以上女性使用某种染发产品。这些染发产品包含 5,000 多种不同的化学物质,其中很少有致癌物质。

Scope of the report

The European hair colorants market is segmented by product type and distribution channel. By product type, the market is segmented into bleachers, highlighters, permanent colorants, semi-permanent colorants, and others. whereas, by distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. Also, the study provides an analysis of the hair colorants market in the emerging and established markets across Europe, including United Kingdom, Germany, France, Spain, Italy, Russia, and Rest of Europe.

By Product Type
Bleachers
Highlighters
Permanent Colorants
Semi-Permanent Colorants
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Stores
Others
By Country
United Kingdom
Germany
France
Spain
Italy
Russia
Rest of Europe

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主要市场趋势

该地区对永久性染发剂的需求不断增长

永久性染发剂在染发剂市场中占有最重要的份额。这个市场主要是由更喜欢使用具有持久效果的染料的人口老龄化推动的。这些永久性染发剂主要是通过使用氧化染料来实现的。然而,多年来,人们越来越关注氧化性染发剂或“永久性染发剂”的安全性。因此,公司正在推出含有允许成分的染发剂,例如PPD(对苯二胺或对苯二胺),从而最终导致染发剂的纯度。

Europe Hair Colorants Market1

英国和俄罗斯将推动区域市场

预计近年来欧洲的染发市场将显着增长。预计英国和俄罗斯将主导该地区的染发市场,因为染发剂种类繁多,而且染发剂在年轻人中越来越受欢迎。在欧洲,近 70% 的女性和 10% 的男性使用某种形式的染发剂。此外,美容产品的消费能力不断提高,进一步推动了该地区市场的增长。

Europe Hair Colorants Market2

竞争格局

欧洲染发剂市场竞争激烈且分散,有大量国内和跨国公司争夺市场份额。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。例如,2017 年 12 月,随着客户对染发产品中的化学成分越来越警惕,巴黎欧莱雅推出了其首款植物染发剂。主导区域市场的主要参与者包括 Henkel AG & Co. KG aA、Revlon、L'Oréal、Coty Inc.、Kao Corporation 和 Garnier LLC 等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

      6. 5.2.6

    3. 5.3 By Country

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 France

      4. 5.3.4 Spain

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KG aA

      2. 6.3.2 Revlon Inc

      3. 6.3.3 L'Oreal SA

      4. 6.3.4 Coty Inc.

      5. 6.3.5 Kao Corporation

      6. 6.3.6 Garnier LLC

      7. 6.3.7 Organic Natural Colors LLC

      8. 6.3.8 Marion Kosmetyki

      9. 6.3.9 Gentle Beauty Co Ltd

      10. 6.3.10 PaintGlow

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Hair Colorants Market market is studied from 2016 - 2026.

The Europe Hair Colorants Market is growing at a CAGR of 4.1% over the next 5 years.

Henkel AG & Co. KG aA, Coty Inc., Kao Corporation, Garnier LLC, L’Oréal SA, Revlon Inc are the major companies operating in Europe Hair Colorants Market .

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