巴西能量饮料市场 - 增长、趋势、COVID-19 影响和预测 (2023 - 2028)

巴西能量饮料按产品类型(饮料、饮料和混合饮料)进行细分;按分销渠道(超市/大卖场、便利店、专卖店等)

市场快照

Brazil Energy Drink Market Summary
Study Period: 2016 - 2026
CAGR: 4.1 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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市场概况

在预测期间(2020-2025 年),巴西能量饮料市场预计将以 4.1% 的复合年增长率增长。

  • 巴西消费者的城市化进程加快、可支配收入增加和健康意识增强,增加了对非碳酸饮料的需求。能量饮料被青少年广泛饮用,因为它们声称可以提高表现、耐力和警觉性。与此同时,长时间且不稳定的工作时间以及越来越多的社交聚会正在推动印度消费者消费能量饮料。
  • 此外,注重健康的消费者数量的增长和消费者对积极生活方式的意识不断提高,以及生活方式疾病的发病率不断上升,促使注重健康的消费者选择健康和无糖饮料。由于促销和广告策略的增加,预计能量饮料市场也将增长。
  • 然而,政府制定的严格规定可能会阻碍所研究市场的增长。

Scope of the report

The Brazil energy drink is segmented by product type into drinks, shots, and mixers; and by distribution channel into supermarkets/ hypermarkets, convenience stores, specialist stores, and others.

By Product Type
Drinks
Shots
Mixers
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Specialist Store
Others

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主要市场趋势

巴西对非酒精饮料的需求不断增长

据记录,近年来对非酒精饮料的需求显着增加。为了在不改变口味的情况下补充健康,对能量饮料等功能性饮料的旺盛需求正在推动非酒精饮料市场的发展。非酒精饮料的可及性和法规的增加是另一个主要因素,增加了产品偏好导致消费增加。此外,收入和可支配收入水平的提高,以及该国人民生活水平的不断提高,带来了现代化、忙碌的生活方式,这是需求增长的主要驱动力之一。此外,电子商务的强劲增长为非酒精饮料制造商提供了独特的机会。流行的在线销售渠道,例如亚马逊,

Brazil Energy Drink Market1

竞争格局

巴西能量饮料市场在本质上是整合的,竞争市场份额的国内和跨国公司数量较少。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。主导该县市场的主要参与者包括 Red Bull、Monster Energy Company、Ambev 和 Petropolis Group 等。

主要玩家

  1. Red Bull

  2. Monster Energy Company

  3. Ambev

  4. Petropolis Group

*Disclaimer: Major Players sorted in no particular order

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Store

      4. 5.2.4 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Energy Company

      3. 6.4.3 Ambev

      4. 6.4.4 Petropolis Group

      5. 6.4.5 Budweiser

      6. 6.4.6 Gatorade

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

从 2018 年到 2028 年研究了巴西能量饮料市场。

未来 5 年,巴西能量饮料市场的复合年增长率为 4.85%。

红牛、Monster Energy Company、Ambev、Petropolis Group、Beverages Grassi 是在巴西能量饮料市场运营的主要公司。

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