市场快照
| Study Period: | 2016 - 2026 |
| Base Year: | 2021 |
| CAGR: | 3.6 % |
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市场概况
在预测期内，巴西运动饮料市场预计将以 3.6% 的复合年增长率增长。
- 发展中国家不断壮大的运动员社区和越来越多的运动员是推动市场发展的一些因素。此外，消费者对健身的兴趣不断上升，以及健身中心和健身俱乐部的数量增加，预计将推动市场增长。
- 制造商正专注于通过创新具有额外健康益处的新口味来扩展其产品组合。由于运动饮料在青少年和成年人中的流行，他们针对不同的年龄段。
- 具有可识别成分和先进配方的运动饮料（例如即饮产品）的消费便利也推动了市场。
Scope of the report
The Brazilian sports drink market analysis is segmented by packaging into PET bottles and cans. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels.
| Packaging | |
| PET Bottles | |
| Cans |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Channel | |
| Other Channels |
主要市场趋势
健身俱乐部越来越受欢迎
随着健身计划的日益普及和对健康生活方式的日益重视，人们观察到运动饮料的消费量正在上升，因为它有助于为身体补充水分，而饮料不再仅仅被视为一种快速提神。增加定期锻炼和体育活动的参与可以扩大运动饮料的潜在消费群。消费者健康意识的普遍提高支持了更经常锻炼的趋势。推动市场增长的消费群体包括愿意尝试具有健康益处的新产品的千禧一代，以及寻求“快速健康”的忙碌消费者。
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瓶装饮料势头强劲
主要参与者正专注于为所有饮料制作有吸引力的包装，以增加各种数量的产品包装的销量，这些包装易于使用。PET 在大多数中小容量饮料市场占据主导地位。PET包装的某些有益特性是高透明度、有光泽的表面、良好的稳定性、耐高压、良好的阻隔性和重量轻。PET 瓶更受青睐，因为新技术使这些瓶子能够做的不仅仅是装饮料。这些瓶子采用方便的“随取随用”尺寸，使用方便。瓶装产品可以一次性食用，也可以储存。这些瓶子上的盖子或盖子也起着重要作用，因为它们可以保持饮料的新鲜度和香气。
竞争格局
巴西运动饮料市场与主要参与者合并，占据市场最大份额。公司采用的关键战略是并购、新产品创新、合作伙伴关系和扩张。主要参与者是百事可乐、可口可乐公司、BA Sports Nutrition, LLC、Kill Cliff、Fraser 和 Neave Holdings Bhd。
Table of Contents
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1. INTRODUCTION
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1.1 Study Assumptions & Market Definition
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Bargaining Power of Suppliers
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Threat of New Entrants
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 Packaging
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5.1.1 PET Bottles
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5.1.2 Cans
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5.2 Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Online Retail Channel
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5.2.4 Other Channels
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6. COMPETITIVE LANDSCAPE
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6.1 Most Adopted Strategies
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6.2 Market Share Analysis
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6.3 Company Profiles
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6.3.1 PepsiCo, Inc.
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6.3.2 The Coca-Cola Company
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6.3.3 BA Sports Nutrition, LLC
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6.3.4 Kill Cliff
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6.3.5 Fraser and Neave Holdings Bhd
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6.3.6 Suntory Beverage & Food Limited
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Brazil Sports Drinks Market market is studied from 2016 - 2026.
What is the growth rate of Brazil Sports Drinks Market?
The Brazil Sports Drinks Market is growing at a CAGR of 3.6% over the next 5 years.
Who are the key players in Brazil Sports Drinks Market?
PepsiCo, The Coca-Cola Company, BA Sports Nutrition, LLC, Kill Cliff, Suntory Beverage & Food Limited are the major companies operating in Brazil Sports Drinks Market.
