巴西即饮 (RTD) 咖啡市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

巴西即饮 (RTD) 咖啡市场按包装(瓶子(玻璃和 PET)和罐头)和分销渠道(超市/大卖场、便利店、专卖店、在线零售商和其他渠道)细分

市场快照

Brazil Ready to Drink (RTD) Coffee Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.8 %

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市场概况

巴西即饮 (RTD) 咖啡市场预计在 2020-2025 年的预测期内复合年增长率为 2.8%。

  • 即饮咖啡提供的速溶性和便利性是重要的驱动因素。产品的性质使其成为一个高度受趋势驱动的市场,因此不断需要某种创新元素。关于主要的接入点,保质期较长的冰冻产品以及液态咖啡浓缩物和冷冻浓缩物提供了重大机会。 
  • 此外,随着碳酸饮料的下降趋势,多种形式的软饮料涌入市场,以及许多咖啡选择进入热门类别,预计即饮咖啡市场在预测期内将出现显着的复合年增长率。

 

Scope of the report

Brazil Ready-to-Drink (RTD) Coffee Market is segmented by packaging into Bottles (Glass & PET) and Cans. On the basis of Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Other Channels.

By Packaging Type
Bottle (PET/Glass)
Can
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Specialist Stores
Other Distribution Channels

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主要市场趋势

对即饮饮料和咖啡的需求不断增长

健康饮酒是吸引巴西消费者的主要趋势。即饮咖啡也是一种功能性饮料,具有经证实的健康益处。市场上推出了各种类型的即饮咖啡,以服务于遍布南美的广大消费者群。以健康问题为标志,消费者越来越意识到可用的功能性饮料,从而推动了RTD咖啡在热门领域的市场。与能量饮料相结合的即饮咖啡是巴西市场上最受欢迎的产品。消费者对移动、方便、即饮饮料的需求不断增加。

brazil-ready-to-drink-rtd-coffee-market

超市/大卖场在研究市场中占有显着份额

便利店、超市和大众卖家是主要的销售和分销网络。考虑到市场依赖于数量的性质,产品的可用性是主要的市场决定因素。在缺乏完全发达的分销网络的新兴国家中,这一因素被进一步放大。超市货架和便利店在这方面占据突出地位。这两个接入点使软饮料制造商成为理想的分销合作伙伴和主导市场参与者。 

brazil-ready-to-drink-rtd-coffee-market

竞争格局

巴西即饮 (RTD) 咖啡市场分散且竞争激烈。巴西即饮 (RTD) 咖啡市场的一些知名市场参与者包括星巴克公司、雀巢公司、WOW!营养,Natuterra 等等。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Packaging Type

      1. 5.1.1 Bottle (PET/Glass)

      2. 5.1.2 Can

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Specialist Stores

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Starbucks Corporation

      2. 6.4.2 Nestle SA

      3. 6.4.3 Dunkin' Brands Group

      4. 6.4.4 Coco-Cola Company

      5. 6.4.5 Natuterra

      6. 6.4.6 WOW! Nutrition

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Brazil Ready-to-Drink (RTD) Coffee Market market is studied from 2016 - 2026.

The Brazil Ready-to-Drink (RTD) Coffee Market is growing at a CAGR of 2.8% over the next 5 years.

Starbucks Corporation, Nestle SA, Coco-Cola Company, WOW! Nutrition are the major companies operating in Brazil Ready-to-Drink (RTD) Coffee Market.

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