Improving Product-Market Fit Visibility for a Global SaaS Company

Client Background 

The client is a growth-stage SaaS company serving enterprise customers across North America and Europe. As the product portfolio expanded, leadership needed a clearer view of how new features, pricing updates, and onboarding changes were resonating across customer cohorts. Although data existed across product logs, CRM systems, and survey platforms, it lacked the structure required to generate meaningful, cross-functional insights. 

Client's Challenge 

The company’s product, sales, and customer success teams were each working with different data systems: product usage logs, CRM entries, and customer surveys. Without a unified view, it was difficult to connect usage trends to sales conversions or churn signals. This fragmented insight made it challenging to prioritize features, interpret adoption behavior, and refine their go-to-market strategy. 

How Mordor Intelligence Helped 

• Unified Cross-Functional Data Streams: Mordor Intelligence integrated disparate datasets from usage logs, sales feedback, and customer success surveys into a single exploratory platform. 
• Cohort-Based Insight Modeling: Built models to segment customers by deal size, geography, and industry, and compared product adoption with renewal and conversion outcomes. 
• Customized Dashboards for Key Teams: Designed tailored views for product, commercial, and leadership teams, each aligned to specific KPIs and decision needs. 
• Executive-Ready Visual Summaries: Created snapshot visualizations to support quarterly reviews, helping teams understand feature-level retention drivers and pricing sentiment. 

Key Findings 

• Adoption of newly launched features was highest among mid-sized clients in North America.
• Survey feedback indicated pricing perception barriers in certain enterprise accounts.
• Feature usage correlated strongly with higher renewal rates in the BFSI sector.
• Sales conversion rates were higher for cohorts exposed to certain onboarding flows. 

Our Industry Coverage 

We support clients across technology, SaaS, logistics, healthcare, and financial services, particularly where integrated, cross-functional insight is needed. In the SaaS sector, we help firms: 

• Conduct Deep Dive Market Studies to benchmark product maturity and gaps.
• Build Customer Behavior Analysis models to decode retention and upsell signals.
• Execute Product to Market Assessments for launch planning and feedback loops.
• Provide Pricing and Import Export Intelligence to align with buyer expectations across regions.
• Design Go to Market Strategies that reflect real usage dynamics and competitor positioning.