Accelerating SaaS Expansion Across DACH with Precision-Curated Leads

Client Background 

A German SaaS provider specializing in employee well-being solutions sought to expand its strong home-market presence into Austria and Switzerland. As the company prepared for broader DACH growth, it needed clear visibility into comparable buyer profiles and prospective pilot-ready organizations beyond Germany. 

Client’s Challenge 

While the client had established product-market fit in Germany, replicating this success across the DACH region presented key hurdles. They lacked visibility into comparable buyer profiles in Austria and Switzerland and had a lean sales team with limited bandwidth for outreach. The brief to Mordor Intelligence was to identify HR and workplace innovation leaders in these markets who would be open to piloting a well-being platform and to support early-stage conversations that could unlock market entry opportunities. 

How Mordor Intelligence Helped 

Curated Prospect Universe Across DACH 

• Identified mid-sized enterprises prioritizing employee engagement and well-being across Germany, Austria, and Switzerland.
• Profiled organizations based on readiness for innovation and internal appetite for pilot initiatives. 

Mapped Decision-Makers and Influencers 

• Targeted and sourced HR Heads, People & Culture leads, and Wellness Program Managers aligned with the client’s value proposition. 

Qualified for Pilot Potential 

• Conducted outreach to introduce the platform and assess interest in pilot participation.
• Segmented leads by engagement likelihood and internal change-readiness, enabling targeted follow-ups. 

Key Findings 

• Austrian and Swiss enterprises showed comparable interest in employee well-being, but decision-making cycles were longer than in Germany.
• Organizations with dedicated “People & Culture” functions were more open to pilot discussions.
• Early adopters tended to be in industries undergoing cultural or digital transformation. 

Our Industry Coverage 

Mordor Intelligence has supported global SaaS providers, automation platforms, healthcare innovators, and agri-tech firms in identifying and qualifying high-potential B2B prospects across markets. Our ability to adapt lead-generation strategies to different industry contexts makes us a trusted partner across sectors. 
In the SaaS and workplace innovation space, we offer: 

• Opportunity Assessment: Identify regions and verticals with high adoption potential based on digital maturity and cultural readiness.
• Go to Market Strategies: Support localization and positioning through stakeholder mapping and buyer journey insights.
• Customer Discovery and Surveys: Run targeted outreach to uncover decision-maker priorities, pain points, and willingness to pilot.
• Competitor Assessment: Benchmark positioning and identify whitespace through comparative buyer sentiment.
• Market Segmentation and Growth Strategy: Guide expansion with dynamic segmentation models built around buyer readiness and strategic fit.