Window Covering Market Size
| Study Period | 2018 - 2028 |
| Base Year For Estimation | 2022 |
| CAGR | 4.76 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Window Covering Market Analysis
The Window Coverings Market is valued at USD 25.19 Billion in the current year and is expected to reach USD 33.29 Billion in the forecast year while registering a CAGR of 4.76% during the forecast period. The need for energy-efficient window coverings in residential and commercial buildings is credited with this growth. The market is divided into sections for solar screens, window blinds, and curtains and drapes. Window blinds are the second most popular window covering after curtains and drapes.
With rapid urbanization worldwide, homes are being adapted and re-designed to hold communal and private spaces that follow the concept of shared living. This worldwide to newer opportunities for vendors in the market studied in the development and consumption across the residential and commercial sectors. The interior shutters, blinds, and shades lead most shareholding across the window coverings.
The applications of window coverings have evolved from assisting in the privacy of interior spaces to acting as a critical home décor factor. Also, With the outbreak of COVID-19, the home renovation trends significantly increased, but the market vendors reported decreased sales from the custom window covering format. This was in line with the restrictions on home visits and transport and logistics restrictions. As the restrictions were eased down and home renovations were rising, it was anticipated to rise in the post-pandemic environment.
The possible benefits of the widespread installation of energy-efficient window shades are huge. According to Attachments Energy Rating Council (AERC), older homes and window systems typically account for 25% of annual heating and cooling costs but can be responsible for as much as 40%. This means many homeowners spend more money on heating and air conditioning than necessary. DOE research has proven that window attachment products have the potential to reduce energy usage significantly.
As curtains are a traditional and long-standing part of home décor globally, European imports of natural fiber curtains depict increased production capabilities. As over 50% of imports come from developing countries, the United Kingdom, France, and Germany-based manufacturers are witnessing production ramp-ups, aided by stabilized import activities.
The adoption of smart windows solutions brings home the interior experience with blinds and curtains, significantly improving comfort and convenience while always maintaining the right balance of natural and artificial light; the well-being of occupants and everyday conveniences are maximized.
Moreover, with government initiatives looking at increasing home building and renovations across multiple regions, the market for wall coverings is expected to grow. For instance, NHBC stated that the number of new homes registered to be built in the United Kingdom in 2019 rose by 1%, accounting for 161,022 homes being registered with the organization. Additionally, the government is planning for private housebuilders, housing associations, and councils to ramp up the annual construction to 300,000 a year by 2025.
However, the industry has seen a variety of restrictions regarding corded window coverings. Over the past three decades, a department of the Canadian government called Health Canada has been striving to reduce the hazards related to corded blinds in Canada. This effort was motivated by the rising number of child fatalities from this risk. Governments in developing nations are anticipated to enact similar laws in the upcoming years to safeguard kids from this potential risk. From a production perspective, it is crucial to adapt to these new laws to maintain competitiveness in the fiercely competitive market area.
Window Covering Market Trends
Blinds Segment is Expected to Hold Significant Share
Blinds are a great option for residential or rental applications because they are among the least expensive window coverings. A 2-by-4-foot window can have miniblinds made of aluminum or conventional vinyl for a very affordable price.
Blinds include Venetian, vertical, roller, and other blinds (soft, pleated). A typical window blind comprises multiple long vertical or horizontal slats of various hard material types. The materials, including wood, plastic, or metal, are held together by cords that run through the blind slats. Venetian blinds have been widely adopted in office buildings to regulate light and air.
Therefore, multiple commercial-based upcoming projects worldwide promise a wider adoption. Vertical Louvre Blinds are used to control the light and can open fully by drawing them to a single side of the window. Roller blinds can be rolled down and up either fully or partially for light control, although translucent materials will allow light entry while maintaining privacy.
Along with the rising trend of installing intelligent systems in homes, the installation of automated roller blinds is also rising in the studied market. These window coverings could be controlled through various mobile applications. They can readjust position with the outdoor and indoor temperatures and are expected to become a stable alternative to traditional blinds in smart homes during the forecast period.
Additionally, as multiple initiatives emerge on sustainable commercial constriction, such as the German Federal Ministry of Economic Affairs setting benchmarks for low primary energy consumption, the above data was collected from an office building in Frankfurt, Germany, over four years. This highlighted the daylight factors in the workspaces from Venetian blinds with different blind positions and ceiling panels above the desks. Also, the occupants' interactions with windows and blinds were considered essential aspects of passive cooling concepts. This is likely to fuel the automation and motorization of blinds shortly.
Venetian, vertical, roller, and other blinds (soft, pleated) are examples of shutters. Several long, horizontal, or vertical slats of hard material are typically used to construct window coverings. The components, which might be made of wood, plastic, or metal, are joined by cables that pass through the slats of the blinds. Global demand for smart home automation-related gadgets is rising, and various home stores are selling products like smart dimmers and motion sensor kits.
Window blind producers benefit from the expanding trend of employing sustainable or green materials in product development. There is a changing trend in the layout and decoration of homes and businesses. Automated window blinds are anticipated to increase in demand because of their high quality, convenience, and safety. The market for window blinds is expanding, but it is being constrained by growing costs and questions about durability.
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Asia Pacific to Witness the Significant Growth
The studied segment explores the ongoing trends and drivers for window coverings in various countries located in the Asia Pacific. The region is marked by multiple vendor activities and the presence of a viable customer base which facilitates the expansion of window coverings sales in the countries and presents firm opportunities for companies operating in the studied market.
The COVID-19 pandemic compelled movements to be restricted to homes, which was identified with a growing interest in beautifying houses, positively impacting the studied market. Customers took an interest in various kinds of window coverings to enhance the aesthetic of their homes. Although on the manufacturing end, the pandemic induced large-scale disruptions in the supply chain of window coverings.
In the Asia-Pacific region, the studied market is driven by the steady increase in the urbanization rate in the developed countries and the emerging economies of the area. According to Seventh Population Census conducted in 2020, 63.9% of the total population of China lived in cities in 2020. Furthermore, according to the urbanization blueprint released by the Communist Party and State Council, China targets 70% urbanization by 2030.
While considering South Korea, the presence of smart home device makers has been aiding smart home penetration. Multiple government initiatives and investment policies have aided the country's production and consumption of smart window coverings.
Aligned with the rising trend of installing intelligent systems in homes, the studied market is characterized by installing automated roller blinds. These window coverings could be controlled through various mobile applications. They can readjust position with the outdoor and indoor temperatures and are expected to become a stable alternative to traditional blinds in smart homes during the forecast period.
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Window Covering Industry Overview
The Window Coverings Market is quite fragmented and consists of several players. The companies in the market tend to partner with international designers to make the window coverings aesthetically pleasing to the eye, incorporate the latest designs and colors, and enhance commercial and residential buildings.
In February 2023, Bloomin’ Blinds introduced its mobile window covering businesses to Queen Creek, Arizona, United States, and the surrounding area; while using their software, its clients can visualize what their blinds will look like, including the color, materials, and product type in their house. The company offers a wide selection of window treatments, including custom blinds, shades, and shutters.
In January 2023, Eve announced the addition of the Motion Blinds Upgrade Kit for Roller Blinds to its growing line of window treatments. The business released its Smart Motion Blinds, the first Thread-enabled roller blinds, through several blinds resellers around the globe. These came as made-to-order blinds, with the buyer selecting the materials, fittings, and specifications. The motors were included in the price and sat inside the roller tube.
Window Covering Market Leaders
Hunter Douglas N.V.
Norman Window Fashions
Kirsch
NNK Window Covering
Kvadrat Shade B.V.
*Disclaimer: Major Players sorted in no particular order
Window Covering Market News
- May 2023 - BIW Products, a company that makes curtains and blinds, has introduced smart blinds that can be connected to smart home systems in order to target the higher-end market. The company hopes to achieve a sales growth of 65% and reach THB 200 million in revenue in 2023. The rising popularity of luxury housing has resulted in a higher demand for blinds that can be controlled through smart home technology.
- September 2022 - The Shade Store, the global leader in customized window coverings, will be the official window treatment partner for the third year at the Kips Bay Decorator Show House in Dallas, Texas. The Shade Store displayed window coverings that can alter the look and feel of a place while working with the designers to achieve their distinct creative ambitions in partnership with 19 prominent designers.
- August 2022 - RYSE, a technology company specializing in smart home devices for window blinds and shades, introduced its Regulation A+ Community Investment Round. RYSE can quickly turn any shades with beaded chains into motorized SmartShades in less than 10 minutes. Both retail and accredited investors have the opportunity to invest.
Window Covering Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Assessment of the Impact of COVID-19 on the Industry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Rise in Window Treatment Upgrade Projects and Adoption of Motorized Shades across End-user Segments
5.2 Market Challenges
5.2.1 Environmental Impact, Rising Maintenance, and Cleaning Costs
5.3 Market Opportunities
5.3.1 Adoption of Smart Windows
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Blinds (Venetian , Vertical, Roller and others)
6.1.2 Shades (Roman, Pleated and Roller)
6.1.3 Shutters
6.1.4 Curtains
6.1.5 Other Types
6.2 By End-User Vertical
6.2.1 Residential
6.2.2 Commercial
6.3 By Distribution Channel
6.3.1 Online
6.3.2 Offline (Departmental Stores, Specialists, DIY, and Grocery Stores)
6.4 By Geography
6.4.1 North America
6.4.2 Europe
6.4.3 Asia Pacific
6.4.4 Latin America
6.4.5 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Hunter Douglas N.V.
7.1.2 Norman Window Fashions
7.1.3 NNK Window Covering
7.1.4 Kirsch
7.1.5 Insolroll Window Shading Systems
7.1.6 Decora Blind Systems Ltd
7.1.7 Kvadrat Shade B.V.
7.1.8 Roma KG
7.1.9 MechoShade Systems, LLC
7.1.10 Griesser AG
7.1.11 Western Sydney Shutters
7.1.12 Bombay Dyeing & Manufacturing Company Limited
7.1.13 Guangzhou JADY Window Coverings Technology Co., Ltd
7.1.14 Asian Paints Ltd
- *List Not Exhaustive
8. MARKET OUTLOOK
Window Covering Industry Segmentation
Window coverings are materials generally used to cover a window to manage sunlight, provide additional weatherproofing, ensure privacy or sometimes security, or for purely aesthetic purposes. Various window coverings include Blinds, Shades, Shutters, Curtains, etc. Window coverings can be static or dynamic. Static window coverings are fixed in place, while dynamic window coverings can change their status manually or automatically. Dynamic window coverings can control daylight and solar energy entering the building. Dynamic window coverings are effective in adapting to changing outdoor and indoor conditions.
The Window Coverings Market is segmented by Type (Blinds, Shades, Shutters, Curtains), by End-User Vertical (Residential, Commercial), Distribution Channel (Online, Offline), and Geography. The report offers the market size in value terms in USD for all the abovementioned segments.
| By Type | |
| Blinds (Venetian , Vertical, Roller and others) | |
| Shades (Roman, Pleated and Roller) | |
| Shutters | |
| Curtains | |
| Other Types |
| By End-User Vertical | |
| Residential | |
| Commercial |
| By Distribution Channel | |
| Online | |
| Offline (Departmental Stores, Specialists, DIY, and Grocery Stores) |
| By Geography | |
| North America | |
| Europe | |
| Asia Pacific | |
| Latin America | |
| Middle East and Africa |
Window Covering Market Research FAQs
What is the study period of this market?
The Window Coverings Market is studied from 2018 - 2028.
What is the growth rate of Window Coverings Market?
The Window Coverings Market is growing at a CAGR of 4.76% over the next 5 years.
Which region has highest growth rate in Window Coverings Market?
Asia Pacific is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Window Coverings Market?
North America holds highest share in 2022.
Who are the key players in Window Coverings Market?
Hunter Douglas N.V., Norman Window Fashions, Kirsch, NNK Window Covering, Kvadrat Shade B.V. are the major companies operating in Window Coverings Market.
Window Covering Industry Report
Statistics for the 2023 Window Coverings market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Window Coverings analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Window Coverings Market Report Snapshots
