United States Food Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Food Colorants Market is segmented by Type (Synthetic and Natural food colorants), Application (Beverages, Dairy, Bakery, Meat and Poultry, Confectionary, and Others)

Market Snapshot

United States Food Colorants Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.54 %

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Market Overview

The United States food colorants market is projected to grow at a CAGR of 4.54% during the forecast period (2020 - 2025).

  • The United States processed food market holds a significant share of the global market. The visual appeal of food is highly essential to entice the consumer base and color of food is a significant factor while deciding its acceptability of the product, thus, color plays a key role in food and beverage industry of the country by influencing taste thresholds, sweetness, perception, food preference, pleasantness, and acceptability.
  • The stringent regulation in the country regarding food colorant restricts the market by reducing the application of synthetic colors owing to their ill effects on human consumption. The government imposed certain synthetic colors to be subject to certification such as FD&C Blue No. 1, FD&C Blue No. 2, FD&C Green No. 3, Orange B, and others.

Scope of the report

The United States food colorants market is available as natural color and synthetic color. By application, the market is segmented as beverages, dairy, bakery, meat & poultry, confectionery, and others.

By Type
By Application
Meat and Poultry

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Key Market Trends

Natural Colorants Dominate the Market

The use of natural ingredients such as natural food colorants has seen a tremendous increase in the United States food & beverage industry in recent times driven by regulations restricting the use of synthetic colors. Moreover, as most consumers of the country are turning health-conscious after witnessing a surge in the obesity level and numerous health problems, they are looking for natural ingredients in their products. This is pushing manufacturers to use natural colorants. Additionally, the manufacturers are witnessing huge opportunities for food innovation in the country as a natural colorant industry is still in its nascent stage.

United States Food Colorants Market1

Beverage Application Fuels the Market

The United States is one of the most developed nations and consists of consumers with high disposable income, which drives the beverage market. The increasing application of food colors in beverages, such as flavored drinks, nutritional drinks, and soft drinks, is driving the food colorants market. In CSD (carbonated soft drinks) and non-alcoholic beverages segments bright, vivid, and unusual colors entice the younger generation looking for “extreme” flavor. Strong and unusual colors in alcoholic beverages also appeal to the United States' consumers. Thus, catering to the application of synthetic as well as natural food colorants in the beverage segment. Numerous research and development of food colorants further cater to the United States beverage market.

United States Food Colorants Market2

Competitive Landscape

The United States food colorants market is highly competitive with the presence of numerous global players trying hard to maintain their position in the market. Major companies have an extensive range of product offerings. The players with a natural colorant portfolio are majorly dominating the market. Other players are also trying to incorporate natural colorants into their product ranges, thus, tending towards partnership, mergers, and acquisitions.

Major Players

  1. Archer Daniels Midland Company

  2. Chr. Hansen Holding A/S

  3. Döhler GmbH

  4. BASF SE

  5. Sensient Technologies Corporation


Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Synthetic

      2. 5.1.2 Natural

    2. 5.2 By Application

      1. 5.2.1 Beverages

      2. 5.2.2 Dairy

      3. 5.2.3 Bakery

      4. 5.2.4 Meat and Poultry

      5. 5.2.5 Confectionery

      6. 5.2.6 Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Chr. Hansen Holding A/S

      2. 6.3.2 Sensient Technologies Corporation

      3. 6.3.3 GNT Group B.V.

      4. 6.3.4 Archer Daniels Midland Company

      5. 6.3.5 DDW, Inc.

      6. 6.3.6 BASF SE

      7. 6.3.7 Koninklijke DSM N.V.

      8. 6.3.8 Dohler Group SE

    4. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The United States Food Colorants Market market is studied from 2016 - 2026.

The United States Food Colorants Market is growing at a CAGR of 4.54% over the next 5 years.

Archer Daniels Midland Company, Chr. Hansen Holding A/S, Döhler GmbH, BASF SE, Sensient Technologies Corporation are the major companies operating in United States Food Colorants Market.

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