United States Tofu Market Size and Share

United States Tofu Market (2026 - 2031)
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United States Tofu Market Analysis by Mordor Intelligence

The United States tofu market, valued at USD 521.12 million in 2026 and projected to reach USD 955.57 million by 2031, with a compound annual growth rate (CAGR) of 12.89%, is transitioning from a niche plant-based product to a mainstream protein category. This growth is driven by the increasing adoption of plant-forward eating habits, where consumers incorporate tofu into everyday meals rather than limiting it to vegetarian or ethnic cuisines. Rising health awareness further supports this trend, as tofu is recognized for its high-protein, low-saturated-fat content and suitability for clean-label, gluten-free, and dairy-reduction diets. Additionally, product innovations addressing past adoption challenges, such as improvements in taste, texture, and convenience, are positioning tofu as a versatile and easy-to-use protein option for diverse culinary uses and busy lifestyles.

Key Report Takeaways

  • By product type, Regular tofu captured 48.56% of the United States tofu market share in 2025; fortified or functional variants are advancing at a 13.12% CAGR through 2031.
  • By nature, Conventional products accounted for 79.92% share of the United States tofu market size in 2025, while organic formats are progressing at a 14.56% CAGR to 2031.
  • By distribution channel, Off-Trade retail held 71.22% of the United States tofu market share in 2025; On-Trade foodservice is expanding at a 13.76% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Product Type: Fortified Variants Capture Nutritional Premium

Regular tofu accounted for 48.56% of the total market share in the United States tofu market in 2025, driven by its unmatched versatility, widespread familiarity, and foundational role in both household and foodservice consumption. It serves as an entry point for first-time consumers while remaining a staple for long-term users, ensuring sustained volume leadership. Its neutral flavor profile and adaptable texture make it suitable for incorporation into a wide range of cuisines, from traditional Asian dishes to modern fusion recipes. Additionally, regular tofu’s compatibility with various dietary preferences, including plant-based, vegan, vegetarian, gluten-free, and low-saturated-fat diets, supports frequent household repurchases across diverse consumer groups, further solidifying its market dominance.

Fortified and functional tofu is the fastest-growing product type in the United States tofu market, with a projected CAGR of 13.12% through 2031. This growth is driven by shifting consumer preferences from basic plant protein to nutrient-enhanced, purpose-driven foods. The segment is gaining popularity among health-conscious, aging, and performance-oriented consumers seeking added benefits such as calcium, vitamin D, vitamin B12, iron, omega-3s, probiotics, and higher protein density in everyday staples. Fortified variants address specific nutritional gaps associated with plant-based diets, particularly micronutrients typically sourced from animal products. This makes them highly appealing to vegans, flexitarians, and consumers reducing dairy intake, while also catering to the growing demand for functional foods that align with personalized health and wellness goals.

United States Tofu Market: Market Share by Product Type
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By Nature: Organic Surge Driven by Transparency Demands

Conventional tofu held a dominant 79.92% share of the United States tofu market in 2025, highlighting its position as the most widely consumed tofu category across households and foodservice channels. This dominance is attributed to its broad availability, familiarity, and functional reliability, making it the preferred choice for everyday cooking and menu applications. Conventional tofu is a staple in routine meal preparation, valued for its consistent texture, neutral flavor, and versatility across various cuisines, including Asian, fusion, and Western plant-based dishes. Its strong market penetration is further supported by established supply chains and scalable production, enabling manufacturers to deliver stable quality, diverse firmness options, and widespread distribution through mainstream channels.

Organic tofu is projected to grow at a robust 14.56% CAGR through 2031, driven primarily by millennial and Gen Z consumers who prioritize clean-label integrity, transparent sourcing, and environmentally responsible food choices within their plant-based diets. These consumer groups exhibit heightened awareness of pesticide use, GMO content, and industrial farming practices, positioning organic tofu as a trusted, values-driven protein option rather than just a dietary alternative. Organic certification assures consumers of non-GMO soybeans, stricter farming standards, and reduced chemical inputs, aligning with wellness-focused lifestyles and ethical consumption trends. This growth is further supported by the broader expansion of the United States organic ecosystem. For example, according to the Organic Trade Association (OTA), sales of organic products reached USD 71.6 billion in 2024, reflecting sustained consumer demand for certified organic foods [2]Source: Organic Trade Association (OTA), "Growth of U.S. Organic Marketplace Accelerated in 2024", ota.com.

By Distribution Channel: Foodservice Gains as Restaurants Normalize Tofu

Off-trade retail accounted for a significant 71.22% share of the United States tofu market in 2025, solidifying its position as the primary channel driving tofu consumption. This dominance is attributed to tofu's role as a versatile ingredient for at-home cooking, allowing consumers to prepare it across various meals and cuisines. Off-trade channels benefit from the wide availability of tofu, offering multiple firmness levels, conventional and organic options, fortified varieties, and value-added formats such as baked or pre-marinated tofu. These options enable consumers to customize their purchases based on dietary preferences and cooking requirements. Additionally, improved merchandising and placement strategies have strengthened the channel's performance. Tofu is increasingly displayed not only in refrigerated plant-based sections but also alongside fresh produce, meal-kit components, and ready-to-cook solutions, enhancing its visibility and encouraging trial purchases.

On-trade foodservice is projected to grow at a robust CAGR of 13.76% through 2031, making it the fastest-growing distribution channel in the United States tofu market. This growth is driven by the normalization of plant-based proteins in out-of-home dining. Restaurants and fast-casual chains are actively incorporating tofu into their menus as a versatile protein option that caters to vegan, vegetarian, flexitarian, and health-conscious consumers. Tofu's ability to absorb marinades and deliver diverse flavor profiles makes it suitable for a variety of dishes, including bowls, stir-fries, wraps, salads, tacos, and globally inspired recipes. This adaptability allows foodservice operators to innovate without requiring significant changes to kitchen processes. The expansion of this channel is further supported by broader shifts in dining behavior. For example, according to the National Restaurant Association, 58.5% of total food expenditures in 2024 were allocated to food consumed away from home, highlighting the growing influence of foodservice channels in shaping protein consumption trends [3]Source: National Restaurant Association, "Eating and Drinking Trends", restaurant.org.

United States Tofu Market: Market Share by Distribution Channel
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Geography Analysis

The West Coast, comprising California, Oregon, and Washington, leads tofu consumption in the United States. This dominance reflects the region's established focus on plant-based lifestyles, clean-label food preferences, and culinary diversity. The presence of strong vegan and flexitarian communities, significant Asian-American influence, and progressive retail ecosystems has normalized tofu as a staple protein rather than a niche product. Additionally, the region benefits from a high concentration of natural food retailers, innovative foodservice concepts, and early adoption of fortified, organic, and value-added tofu products. These factors contribute to high per-capita consumption and consistent repeat purchases. 

The Northeast, led by metropolitan areas such as New York and Boston, represents the second-largest tofu market in the country. This is driven by urban density, multicultural demographics, and a higher-than-average adoption of plant-forward diets. Diverse immigrant populations, particularly East and Southeast Asian communities, maintain regular tofu consumption in both home cooking and foodservice. Younger urban professionals further drive demand through preferences for health-conscious and sustainability-focused food options. The strong presence of premium grocers, meal-kit services, and plant-forward restaurants supports the trial and adoption of organic and functional tofu variants, ensuring steady regional demand.

Although the South and Midwest currently have lower per-capita tofu consumption, these regions are experiencing faster growth rates due to evolving eating habits. The expansion of plant-based product assortments in mainstream grocery stores, institutional mandates for meatless menu options on college campuses, and increased exposure to global cuisines are reducing barriers to tofu adoption. Younger demographics in urban and university-centric areas are driving flexitarian trends, positioning tofu as a convenient and inclusive protein choice. As awareness, accessibility, and familiarity with tofu improve, these regions are transitioning from low-base markets to significant contributors to national tofu market growth.

Competitive Landscape

The United States tofu market is moderately consolidated, characterized by a combination of established players and innovation-driven challengers. Key companies such as House Foods Group Inc., Morinaga Nutritional Foods Inc., Calbee, Inc., Amy’s Kitchen Inc., and Eden Foods Inc. dominate the market with strong brand recognition, large-scale manufacturing capabilities, and consistent quality standards. Competition in this market is primarily influenced by product reliability, sensory attributes, and distribution reach, rather than price. This dynamic allows multiple brands to coexist, catering to diverse consumer preferences across conventional, organic, and value-added tofu segments.

Leading companies are focusing on sensory improvements, investing in advanced marination techniques, moisture control, and texture optimization to enhance mouthfeel and flavor absorption, factors that are critical for broader consumer acceptance. Additionally, supply chain efficiency has emerged as a vital competitive factor. Companies are streamlining cold-chain logistics, adopting innovative packaging technologies, and refining production schedules to extend shelf life and minimize spoilage. Channel strategies also play a significant role, with established players emphasizing dual-channel partnerships to secure placement in both grocery refrigerated sections and foodservice operations. This approach reinforces tofu’s positioning as a versatile, everyday protein rather than a niche product.

Despite the dominance of established brands, there are substantial growth opportunities in areas such as ready-to-eat tofu meals, functional and fortified tofu products, and expanded foodservice collaborations. These initiatives aim to integrate tofu into Western and fusion cuisines, moving beyond its traditional Asian culinary applications. On the innovation front, emerging disruptors are exploring advanced technologies, including precision fermentation for cell-cultured and bio-engineered soy proteins. Additionally, companies are developing tofu-based meat analogs that mimic the textures of ground beef and chicken breast. These advancements indicate a gradual convergence between traditional tofu products and next-generation plant protein technologies.

United States Tofu Industry Leaders

  1. House Foods Group Inc.

  2. Morinaga Nutritional Foods Inc.

  3. Calbee, Inc (Hodo Foods)

  4. Amy’s Kitchen Inc.

  5. Eden Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
United States Tofu Market
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Recent Industry Developments

  • September 2025: Calbee has announced the acquisition of a majority stake in Hodo, a company specializing in tofu and plant-based food production. This acquisition signifies Calbee's entry into the American plant-based protein market and enhances the development of its international business and Food and Health division.
  • April 2025: Pulmuone has introduced limited-edition packaging for several of its product lines. The temporary designs are featured on products sold under the Nasoya, Pulmuone, and Wildwood brands, including tofu and kimchi items.
  • January 2025: Tofu brand Hodo has expanded its presence into major grocery retailers, including Meijer, Harris Teeter, and Giant Martin’s. The brand's product portfolio includes over 20 retail offerings, such as flavored tofu blocks, tofu scramble, tofu veggie burgers, and nuggets.

Table of Contents for United States Tofu Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Acceleration of plant-based eating patterns
    • 4.2.2 Clean-label and simple ingredient preference
    • 4.2.3 Growth of high-protein meal routines
    • 4.2.4 Product innovation improving taste, texture, and convenience
    • 4.2.5 Culinary mainstreaming of Asian and fusion cuisines
    • 4.2.6 Rising lactose intolerance and dairy-reduction behavior
  • 4.3 Market Restraints
    • 4.3.1 Competition from newer plant-based proteins
    • 4.3.2 Cold-chain dependency and shorter shelf life
    • 4.3.3 Sensory and perception barriers
    • 4.3.4 Regulatory and operational hurdles
  • 4.4 Supply Chain Analysis
  • 4.5 Consumer Behaviour Analysis
  • 4.6 Regulatory Landscape
  • 4.7 Technological Outlook
  • 4.8 Porter's Five Forces Analysis
    • 4.8.1 Threat of New Entrants
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Bargaining Power of Suppliers
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Product Type
    • 5.1.1 Regular
    • 5.1.2 Smoked/Flavored
    • 5.1.3 Fortified/Functional
  • 5.2 By Nature
    • 5.2.1 Organic
    • 5.2.2 Conventional
  • 5.3 By Distribution Channel
    • 5.3.1 On-Trade
    • 5.3.1.1 Hotels
    • 5.3.1.2 Restaurants
    • 5.3.1.3 Catering
    • 5.3.2 Off-Trade
    • 5.3.2.1 Supermarkets and Hypermarkets
    • 5.3.2.2 Convenience Stores
    • 5.3.2.3 Online Retail Stores
    • 5.3.2.4 Others

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Positioning Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 House Foods Group Inc.
    • 6.4.2 Morinaga Nutritional Foods Inc.
    • 6.4.3 Calbee, Inc (Hodo Foods)
    • 6.4.4 Amy's Kitchen Inc.
    • 6.4.5 Superior Natural LLC
    • 6.4.6 The Hain Celestial Group Inc.
    • 6.4.7 Sunrise Soya Foods
    • 6.4.8 Eden Foods Inc.
    • 6.4.9 American Food Company
    • 6.4.10 ulmuone Foods USA Nasoya
    • 6.4.11 San Jose Tofu Co.
    • 6.4.12 Ota Tofu Company
    • 6.4.13 Wildwood Foods
    • 6.4.14 Aloha Tofu Factory
    • 6.4.15 House Foods
    • 6.4.16 Big Mountain Foods
    • 6.4.17 Dragonfly Foods
    • 6.4.18 Aloha Tofu Factory Inc
    • 6.4.19 Trader Joe's Company

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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United States Tofu Market Report Scope

The United States tofu market includes soy-based protein products created through the process of coagulating soy milk and pressing the resulting curds into various consumable forms. Tofu is widely recognized for its versatility, nutritional benefits, and adaptability in diverse cuisines, making it a popular choice among health-conscious consumers and vegetarians worldwide.

The tofu market is segmented by product type into regular, smoked/flavored, and fortified/functional. By nature market is segmented into organic and conventional. By distribution channel, the market is segmented into on-trade and off-trade. The on-trade is subsegmented into hotels, restaurants, and catering. The off-trade is subsegmented into supermarkets and hypermarkets, convenience stores, online retail stores, and others.  

The market sizing has been done in value terms in USD, and volume in tons for all the above-mentioned segments.

By Product Type
Regular
Smoked/Flavored
Fortified/Functional
By Nature
Organic
Conventional
By Distribution Channel
On-Trade Hotels
Restaurants
Catering
Off-Trade Supermarkets and Hypermarkets
Convenience Stores
Online Retail Stores
Others
By Product Type Regular
Smoked/Flavored
Fortified/Functional
By Nature Organic
Conventional
By Distribution Channel On-Trade Hotels
Restaurants
Catering
Off-Trade Supermarkets and Hypermarkets
Convenience Stores
Online Retail Stores
Others
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
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