United States Telehealth Postpartum Services Market Size and Share
| Study Period | 2022 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 454.77 Million |
| Market Size (2030) | USD 993.66 Million |
| CAGR (2025 - 2030) | 16.92% |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
United States Telehealth Postpartum Services Market Analysis by Mordor Intelligence
The United States Telehealth Postpartum Services Market size is estimated at USD 454.77 million in 2025, and is expected to reach USD 993.66 million by 2030, at a CAGR of 16.92% during the forecast period (2025-2030).
In the United States, telehealth postpartum services have enhanced care access, especially for resource-limited underserved populations, achieving outcomes on par with traditional in-person care. Mothers receive follow-up care through telehealth services after childbirth, complementing an enhanced standard of care. Telehealth platforms help monitor postpartum depression (PPD) symptoms and provide counseling, improving support access for new mothers. The technology removes travel needs, enabling timely screenings. Features like videoconferencing allow regular check-ins, while messaging ensures immediate clinical support. This immediate access to expert support during early postpartum weeks is crucial for successful breastfeeding outcomes. The increasing implementation of these telehealth solutions by healthcare providers is driving the growth of the United States telehealth postpartum services market.
Online counseling provides an effective solution for postpartum depression (PPD) by offering a confidential platform where individuals can discuss their feelings and develop coping strategies through cognitive behavioral therapy and mindfulness techniques. This form of counseling helps reduce isolation, improve communication skills, and establish healthy boundaries. It also creates a secure environment to address past trauma associated with PPD. The increasing accessibility of online counseling services is expected to drive market growth in the coming years.
For instance, in April 2024, Postpartum Support International (PSI) launched Connect by PSI, an app designed for women with perinatal mental health disorders. The app provides integrated support through PSI's helpline, crisis intervention services, a community platform connecting peers and healthcare professionals, and comprehensive perinatal mental health resources. This development demonstrates the market's response to the increasing demand for accessible, digital-first postpartum care solutions. Hence, the United States telehealth postpartum services market is anticipated to continue to expand through innovative digital solutions.
Furthermore, the approval of new telehealth technologies in the country is likely to enhance access to postpartum care. For instance, in April 2024, the United States Food and Drug Administration approved MamaLift Plus, a prescription app for the treatment of postpartum depression symptoms. Curio developed the app and launched it in the United States, where a randomized control trial was evaluated. Results indicated that patients with mild to moderate postpartum depression saw improvements of four or more points on the Edinburgh Postnatal Depression Scale. The introduction of such new apps in the market is likely to address the problems related to postpartum depression in the country. This is expected to boost the market growth in the coming years.
Hence, enhanced access to postpartum care through telehealth services in the country is likely to drive the market's growth in the coming years.
United States Telehealth Postpartum Services Market Trends and Insights
Lactation and Breastfeeding Support Segment is Expected to Witness Rapid Growth Over the Forecast Period
The lactation and breastfeeding support is expected to witness significant growth during the forecast period. Breastfeeding provides significant health advantages, lowering the likelihood of conditions such as obesity, diabetes, breast cancer, and early childhood illnesses. In the United States, the growing use of telehealth for postpartum care is expected to support segment growth during the forecast period.. For instance, a February 2023 publication in the American Journal of Obstetrics & Gynecology MFM reported that telehealth improved postpartum outcomes, including breastfeeding rates and contraception use, across different racial groups in the United States. Hence, these improved rates are likely to increase further the demand for telehealth postpartum services, which is likely to contribute to the segment growth in the coming years.
Furthermore, the integration of conversational artificial intelligence (AI) is contributing to segment growth by addressing breastfeeding & lactation, pumping, and postpartum recovery challenges. For instance, in November 2024, Willow Innovations, Inc. (Willow) launched Ema, an AI feature in the Willow App. Ema provides guidance for maternal health, covering topics such as pumping, feeding, postpartum recovery, and maternal mental health. Mothers can interact with Ema for support on breastfeeding and postpartum concerns. This HIPAA-compliant platform uses a proprietary database of expert-validated content to deliver information throughout early parenthood. Companies are developing mobile applications that provide mothers with postpartum recovery assistance, mental health support, and lactation guidance, driving market growth.
Moreover, the market is experiencing significant growth due to the increasing integration of telehealth services in maternal healthcare. The introduction of telehealth lactation consultation services in the country demonstrates this trend. For instance, in December 2023, Intermountain Health launched telehealth lactation consultation services across Utah and Idaho to support new mothers with breastfeeding concerns. The program operates through Intermountain's Connect Care telehealth platform, offering video consultations. The successful implementation of such programs suggests continued segment expansion as healthcare providers adopt similar telehealth services to improve accessibility and convenience for new mothers.
Consequently, the aforementioned segment is expanding in the United States due to telehealth initiatives and the integration of conversational AI in the sector.
Virtual Consultations Segment is Expected to Witness Rapid Growth Over the Forecast Period
Telehealth postpartum services through virtual consultations are growing in the United States. Additionally, the increasing cases of postpartum depression in the United States have led to the adoption of digital solutions, which enhance healthcare delivery and improve treatment accessibility through virtual consultations.
Telehealth postpartum services are expanding in the United States, enabling parents to balance work obligations while minimizing travel requirements. For instance, according to a February 2023 Physicians Practice article, pregnant individuals typically attend 12 to 14 in-office visits in the United States. The article also emphasized that parents face difficulties managing work schedules with these appointments, particularly those who need to travel long distances. Telehealth consultations serve as vital tools, enabling parents to connect with lactation specialists, report postpartum mental health issues promptly, and access specialized services such as counseling that may be locally unavailable. Hence, it is likely to contribute to the growth of the segment in the coming years.
Furthermore, the increasing prevalence of postpartum depression (PPD) in the United States drives the growth of virtual consultations in postpartum care. According to PostpartumDepression.org data from April 2024, 10% to 20% of new mothers experience clinical postpartum depression, affecting approximately 600,000 women annually from the 4 million live births in the country. Virtual consultations enable new mothers to connect with healthcare professionals from home to discuss and address PPD symptoms, eliminating the need for in-person clinic visits. This accessibility in mental health support through video consultations strengthens the virtual consultation segment in the United States telehealth postpartum services market.
Moreover, the impact of postpartum depression extends beyond live births. For instance, according to the same source, women who experience miscarriages or stillbirths also report PPD symptoms, bringing the total number of affected women to approximately 900,000 annually in the United States. Telehealth platforms provide remote access to mental health services, improving care delivery and reducing treatment barriers. These platforms support expectant and new mothers dealing with various mental health challenges, including anxiety and related issues. The convenience of accessing healthcare services remotely addresses post-birth mental health needs while eliminating travel requirements after workplace reintegration, contributing to the expansion of the virtual consultation segment.
Hence, the advantages offered through virtual consultations and rise in postpartum depression in the country, is likely to contribute to the growth of the segment during the forecast period.
Competitive Landscape
The United States telehealth postpartum services market is fragmented due to the presence of several providers in the country. The competitive landscape includes an analysis of international and local companies holding moderate market shares. Some of the leading players in the market are Maven Clinic Co., SimpliFed, Lactation Link, The Lactation Network, LLC., Summer Health, Brightline, Partum Health, Inc., North Shore Lactation, LLC, Teladoc Health, Inc., Cleo Labs Inc., and Huckleberry Labs, among others.
United States Telehealth Postpartum Services Industry Leaders
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Brightline
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Maven Clinic Co.
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SimpliFed
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The Lactation Network, LLC.
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Teladoc Health, Inc.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- December 2024: The Telehealth Minority Maternity Care Program (Telehealth Program) was built in Florida to provide comprehensive postpartum care to women, ensuring continuous support throughout their pregnancy journey. Such initiatives adopted by the state government in the United States are expected to assist the overall market growth.
- October 2024: Talkiatry expanded its services in the United States to support women dealing with postpartum mental health challenges. The initiative focuses on providing virtual access to healthcare professionals, allowing women to receive care conveniently from their homes, thus leading the growth of the overall market.
United States Telehealth Postpartum Services Market Report Scope
As per the scope of the report, the United States telehealth postpartum services market focuses on comprehensive care and support offered through telehealth to women during the postpartum period, commonly known as confinement period. It includes a range of services aimed at promoting the physical and emotional well-being of new mothers, as well as the health and development of their newborns.
The United States telehealth postpartum services market is segmented by services, type of payment, application, and end user. Based on services, the market is segmented into virtual consultations, education and support, and others. Other segments under services comprise remote monitoring through apps and infant care. Based on the type of payment, the market is segmented into payment through insurance and self-pay. Based on application, the market is segmented into lactation and breastfeeding support, postpartum depression, and others. Other application segment is segmented into tracking the activity of new mothers, diet, and medication. Based on end users, the market is segmented into hospitals and clinics, institutional sales, and individuals. For each segment, the market sizing and forecasts have been done on the basis of value (in USD).
| Virtual Consultations |
| Education and Support |
| Others |
| Payment Through Insurance |
| Self-Pay |
| Lactation and Breastfeeding Support |
| Postpartum Depression |
| Others |
| Hospitals and Clinics |
| Institutional Sales |
| Individuals |
| By Services | Virtual Consultations |
| Education and Support | |
| Others | |
| By Type of Payment | Payment Through Insurance |
| Self-Pay | |
| By Application | Lactation and Breastfeeding Support |
| Postpartum Depression | |
| Others | |
| By End User | Hospitals and Clinics |
| Institutional Sales | |
| Individuals |
Key Questions Answered in the Report
How big is the United States Telehealth Postpartum Services Market?
The United States Telehealth Postpartum Services Market size is expected to reach USD 454.77 million in 2025 and grow at a CAGR of 16.92% to reach USD 993.66 million by 2030.
What is the current United States Telehealth Postpartum Services Market size?
In 2025, the United States Telehealth Postpartum Services Market size is expected to reach USD 454.77 million.
Who are the key players in United States Telehealth Postpartum Services Market?
Brightline, Maven Clinic Co., SimpliFed, The Lactation Network, LLC. and Teladoc Health, Inc. are the major companies operating in the United States Telehealth Postpartum Services Market.
What years does this United States Telehealth Postpartum Services Market cover, and what was the market size in 2024?
In 2024, the United States Telehealth Postpartum Services Market size was estimated at USD 377.82 million. The report covers the United States Telehealth Postpartum Services Market historical market size for years: 2022, 2023 and 2024. The report also forecasts the United States Telehealth Postpartum Services Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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United States Telehealth Postpartum Services Market Report
Statistics for the 2025 United States Telehealth Postpartum Services market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Telehealth Postpartum Services analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
