United States Dental Services Market Size
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 171.24 Billion |
| Market Size (2030) | USD 219.90 Billion |
| CAGR (2025 - 2030) | 5.13% |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
United States Dental Services Market Analysis
The United States Dental Services Market size is estimated at USD 171.24 billion in 2025, and is expected to reach USD 219.90 billion by 2030, at a CAGR of 5.13% during the forecast period (2025-2030).
Factors such as the increasing burden of oral diseases, technological advancements in dentistry, and rising awareness about dental health are expected to boost the growth of the US dental services market over the forecast period.
In the United States, the rising prevalence of oral diseases, particularly gum diseases that can lead to tooth loss, is significantly driving the expansion of the dental services market. For instance, the Dental Implant Statistics’ 2024 report highlighted that over 150 million individuals in the United States were dealing with missing teeth in 2022. This substantial number of people with missing teeth heightens the demand for restorative services like dentures, crowns, and bridges, which is expected to fuel the growth of the dental services market in the country over the coming years.
Furthermore, growing awareness about oral health and its connection to overall health is motivating more people to seek dental services. Hence, it is expected to boost the demand for dental services in the United States, propelling market growth. For instance, in February 2023, the Smile180 Foundation, in collaboration with PBS KIDS stations, rolled out an oral health education campaign, Have a Healthy Smile, throughout Tennessee. Through this initiative, the foundation aims to emphasize the significance of dental care within schools. Such endeavors are poised to elevate public consciousness regarding oral and dental health, leading to increased dental visits and, consequently, a surge in the dental services market.
Moreover, government initiatives are increasingly updating guidelines for treating dental diseases, such as tooth decay. These efforts are expected to underscore the importance of preventive measures, potentially leading patients to prioritize regular check-ups and cleanings in the country, thereby boosting overall service utilization. For instance, in June 2023, the American Dental Association (ADA) released clinical practice guidelines, offering recommendations for the treatment of moderate to advanced tooth decay in both primary and permanent teeth. These guidelines were restricted to people who had not undergone endodontic treatments like root canals. Such guidelines can elevate public awareness about the significance of early intervention and preventive care, motivating more individuals to schedule dental visits. Such developments are anticipated to augment the growth of the dental service market in the United States over the forecast period.
Furthermore, innovations like teledentistry, digital imaging, and laser dentistry are revolutionizing service delivery and enhancing patient experiences in the United States. Digital dentistry, encompassing everything from CAD/CAM to bioprinting and teledentistry, presents numerous advantages over traditional methods. For instance, a survey conducted by the CareQuest Institute for Oral Health, published in May 2023, highlighted that 86% of patients were pleased with their teledentistry experience. Furthermore, the survey noted that about 23% of dentists in the United States utilized teledentistry or virtual platforms, and a significant 93% believed this adoption could fundamentally alter their dental practices in the long run. Thus, the high adoption of teledentistry across dental settings is expected to propel the growth of dental services across the country, bolstering market growth.
Therefore, owing to factors such as the high burden of oral diseases, growing government initiatives, the launch of oral health campaigns, and technological advancements in dentistry, the market studied is expected to grow over the forecast period. However, the high cost of treatment and limited insurance coverage for some dental procedures are likely to impede market growth over the forecast period.
United States Dental Services Market Trends
Cosmetic Dentistry Segment Expected to Witness Significant Growth Over the Forecast Period
Cosmetic dentistry encompasses dental procedures aimed at enhancing the appearance of teeth, gums, and bites. These procedures prioritize improvements in dental aesthetics, including shape, size, alignment, color, position, and the overall appearance of the smile. Common cosmetic procedures include porcelain veneers, teeth whitening, dental bonding, smile makeovers, full mouth reconstructions, gum lifts, and contouring. Factors such as the rising burden of tooth-related diseases, increasing awareness of dental aesthetics, and technological advancements in cosmetic dentistry, coupled with the increasing interest in cosmetic procedures such as whitening and veneers in the United States, are likely to drive the segment’s growth over the forecast period.
The rise of dental clinics offering cosmetic services is set to drive the popularity of cosmetic dental treatments among the public, fueling segment growth in the coming years. For instance, in December 2023, Pacific Dental Services, in collaboration with MemorialCare, a prominent healthcare system in Southern California, inaugurated its first joint dental-medical practice, Culver Smiles Dentistry, in the United States. By merging dental and medical expertise and utilizing shared electronic health records, Pacific Dental Services is at the forefront of innovative healthcare models, emphasizing early detection and holistic care. Such initiatives are broadening public access to diverse dental services, including teeth whitening, thereby accelerating market growth.
Furthermore, as practitioners in the United States introduce cosmetic dental services, the public's acceptance of these treatments is expected to rise, thereby bolstering segment growth in the foreseeable future. For instance, in August 2024, Prestige Dentistry unveiled a comprehensive suite of treatments, spanning preventative, restorative, and cosmetic services, at its cutting-edge facility. Their offerings encompass everything from routine check-ups and cleanings to advanced procedures like porcelain veneers. Consequently, with this expansive launch, especially in cosmetic dentistry, there is a projected surge in demand for aesthetic dental procedures, which is expected to drive segment growth in the forecast period.
Therefore, owing to factors such as the establishment of dental clinics providing cosmetic dental services, coupled with the launch of such services, the cosmetic dentistry segment is expected to grow over the forecast period.
Dental Clinics Segment Expected to Witness Significant Growth Over the Forecast Period
The dental clinics segment is anticipated to witness significant growth in the dental services market in the United States owing to factors such as the increasing number of dental clinics due to the higher presence of specialists and the launch of new dental clinics, driven by cost-effectiveness, specialist availability, and the use of advanced technology.
An increasing elderly population often requires more dental services, including restorative and cosmetic procedures. A shift toward preventive care encourages regular dental visits, thus increasing demand for dental services. For instance, as per the State of America’s Oral Health and Wellness Report in 2024, preventive care visits had increased over the past year, and adults expected this trend to continue into 2024. About 83% of adults visited dental clinics in the United States due to preventive care treatment in 2023 compared to 78% in 2022. Thus, the increasing number of dental visits and the growing demand for preventive care services such as regular check-ups, cleaning, fluoride treatment, and sealants are expected to increase, which, in turn, is anticipated to boost the segment’s growth over the forecast period.
Furthermore, the establishment of new dental clinics helps increase dental treatment services, which is expected to boost market growth over the forecast period. For instance, in May 2024, the PRASAD Project launched the PRASAD Children’s Dental Health Program, a new state-of-the-art mobile dental clinic in Sullivan County, New York, following a USD 600,000 grant from the Mother Cabrini Health Foundation supporting the project. With the new PRASAD CDHP mobile clinic, PRASAD can bring dental care directly to children in Sullivan County, right at their schools, making it easier for them to access dental care services. Thus, the launch of mobile clinics can promote early detection and reduce the need for more costly procedures later by providing preventive services like cleanings and screening in community settings, bolstering market growth.
Similarly, in May 2023, MemorialCare Medical Group opened a primary care clinic at University Park in Irvine. The location offers patients easy access to various essential healthcare services, including dental care. Thus, the launch of clinics providing dental care services is expected to fuel the growth of the dental services market over the forecast period.
Therefore, owing to factors such as increasing dental clinic visits by the population suffering from oral and dental diseases and the establishment of new dental clinics providing dental care services, the dental clinics segment is expected to grow over the forecast period.
United States Dental Services Industry Overview
The US dental services market is consolidated in nature owing to the presence of players dominating the market. The players in the market are focusing on introducing various dental care services through the establishment of dental clinics and platforms. Some of the key players in the market are Pacific Dental Services, Aspen Dental Management Inc., Heartland Dental, DentaQuest, and Align Technology.
United States Dental Services Market Leaders
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Aspen Dental Management Inc.
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Heartland Dental
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Pacific Dental Services
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Align Technology
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DentaQuest
- *Disclaimer: Major Players sorted in no particular order
United States Dental Services Market News
- July 2024: Jobley, a health tech group, introduced a Non-Profit Support Program in the United States. This initiative offers pro bono services to non-profit dental clinics, which deliver free, high-quality dental care to low-income or uninsured individuals. These clinics play a vital role in promoting oral health and well-being within underserved communities. By offering premium care at no cost, these non-profit dental clinics significantly contribute to mitigating issues related to insurance coverage.
- March 2024: MetLife, a dental insurance provider, unveiled the MetLife SpotLite on Oral Health program. This new designation program, part of its Preferred Dentist Program (PDP), aims to streamline connections between employees and designated dental providers via a unique evaluation process and an enhanced digital interface. This move signifies MetLife's foray into the realm of value-based healthcare. With this initiative, MetLife is committed to ensuring individuals receive top-notch services and care that bolster their overall well-being.
United States Dental Services Industry Segmentation
As per the scope of the report, dental services refer to several treatment options to maintain oral health and manage several dental disorders, including cavities, tooth loss, and gum disease.
The US dental services market is segmented into service type and service provider. By service type, the market is segmented into dental implants, orthodontics, cosmetic dentistry, periodontics, endodontics, dentures, and other service types. The other service types segment includes crows, bridges, and oral and maxillofacial surgery. By service provider, the market is segmented into hospitals and dental clinics. For each segment, the market sizing and forecasts have been done based on value (USD).
| By Service Type | Dental Implants |
| Orthodontics | |
| Cosmetic Dentistry | |
| Periodontics | |
| Endodontics | |
| Dentures | |
| Other Service Types (Crowns, Bridges, and Oral and Maxillofacial Surgery ) | |
| By Service Provider | Hospitals |
| Dental Clinics |
| Dental Implants |
| Orthodontics |
| Cosmetic Dentistry |
| Periodontics |
| Endodontics |
| Dentures |
| Other Service Types (Crowns, Bridges, and Oral and Maxillofacial Surgery ) |
| Hospitals |
| Dental Clinics |
United States Dental Services Market Research FAQs
How big is the United States Dental Services Market?
The United States Dental Services Market size is expected to reach USD 171.24 billion in 2025 and grow at a CAGR of 5.13% to reach USD 219.90 billion by 2030.
What is the current United States Dental Services Market size?
In 2025, the United States Dental Services Market size is expected to reach USD 171.24 billion.
Who are the key players in United States Dental Services Market?
Aspen Dental Management Inc., Heartland Dental, Pacific Dental Services, Align Technology and DentaQuest are the major companies operating in the United States Dental Services Market.
What years does this United States Dental Services Market cover, and what was the market size in 2024?
In 2024, the United States Dental Services Market size was estimated at USD 162.46 billion. The report covers the United States Dental Services Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Dental Services Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
United States Dental Services Industry Report
Statistics for the 2025 United States Dental Services market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Dental Services analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
