The production of whey protein powder has been surging in the country in the past few years and is expected to continue in the same way in the forecast period. The demand for dairy alternatives has increased among the lactose intolerant adults in the European region. Also, the expanding food industry in the country experienced a demand for high-quality protein ingredients from consumers, in turn, driving the market for whey protein in the region. Following the driving trends, the production of whey powder is expected to cross 2 million tons in the European Union in the forecast period.

The dietary supplements market is growing in the country, due to the consumer knowledge on healthier ingredients and increase in demands for vitamins and minerals supplements, from the health-conscious population. The UK market for the dietary supplements has received a substantial boost from the evolving EU regulations around the health claims that provided considerable innovative space to supplement manufacturers. The EU nutrition and health claim regulations (NHCR) have prompted supplement manufacturers to incorporate micronutrients in their offerings for substantiating the health claims. This has also led to the proliferation of products fortified with vitamins and minerals.