UAE Small Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

UAE Small Home Appliances Market is Segmented By Product (Coffee/Tea Makers, Food Processors, Grills And Roasters, Vacuum Cleaners, and Other Small Appliances), By Distribution Channel (Multi-Branded Stores, Specialty Stores, Online, and Other Distribution Channels).

Market Snapshot

Study Period: 2018-2027
Base Year: 2021
CAGR: >2 %

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Market Overview

Due to COVID-19, numerous manufacturing facilities either operated with a reduced staff or were shut down in 2020. They also faced challenges in terms of disrupted raw material and component supply chains. The pandemic resulted in delays and disruptions in supply chains, product releases, events, and other related industrial activitiesn owing to which the market witnessed a decline in 2020.

The market for small appliances in the UAE region is expanding in terms of volume sales and is expected to continue doing so in the years to come. The growth of tiny appliances is mostly being driven by urban lifestyles, disposable incomes, and health trends. Small appliances are crucial because consumers are prepared to spend money on them and because they are utilised for regular household duties in houses. Due to the elderly population in the area, there is a demand for products like bread makers, food processors, and other healthy multi-functional small appliances.

Scope of the Report

A small domestic appliance, also known as a small electric appliance or minor appliance or simply a small appliance, small domestic or small electric, is a portable or semi-portable machine, generally used on table-tops, counter-tops or other platforms, to accomplish a household task. A complete background analysis of the United Arab Emirates Small Home Appliances Market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report. UAE Small Home Appliances Market is Segmented By Product (Coffee/Tea Makers, Food Processors, Grills And Roasters, Vacuum Cleaners, and Other Small Appliances), By Distribution Channel (Multi-Branded Stores, Specialty Stores, Online, and Other Distribution Channels).

By Product
Coffee/Tea Makers
Food Processors
Grills & Roasters
Vacuum Cleaners
Grills & Roasters
Other Small Appliances
Distribution Channel
Multi-Branded Stores
Specialty Stores
Other Distribution Channels

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Key Market Trends

Urban Areas Account for Majority of Sales in Market

In the UAE's small home appliance industry, the metropolitan area accounted for a significant portion of overall income. The buying power of urban Emiratis has increased as they select for products and services that serve as a style statement or status symbol. The growing desire to interact with items has pushed the need for customised appliances that complement the entire style of the home and meet the household's utilitarian needs.

Small household appliances including as coffee makers, vacuum cleaners, food processors, grills, and roasters, which are present in every Emarati home, have seen a surge in demand for the latest and most modern features. Surprisingly, demand for built-in appliances has been on the rise as a result of the perfect blend of cutting-edge design innovation and high performance.


Manufacturers count on smart technology to unlock market growth

Smart home technology is the key to new market growth and is not restricted to the entertainment sector, with devices like Amazon Echo or Google Assistant. More and more connected household appliances and gadgets are entering the market.

With voice assistants or smartphone apps, smart home appliances can be conveniently controlled from anywhere in the house or on the way. As a result, manual settings are eliminated and replaced more and more by touchscreens on the device or via app-based smartphone control.Smart technology is a key feature for many new appliances, from food processors to coffee machines. Connected appliances offer customized functionalities for all kinds of needs and preferences.


Competitive Landscape

The report covers major international players operating in the United Arab Emirates Home Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. Some major players are BSH Electronics, LG Electronics, Better Life, Samsung Electronics etc.,

Recent Development

  • July 2021: Al-Futtaim Group and KHIND announce partnership to expand in the UAE and boost Dh27.9 bn MEA appliance market. The distribution partnership will bolster the household and consumer electronics market in the UAE and Middle East in the coming years.
  • June 2021: Gorenje, a leading European home appliance manufacturer announced its long-term strategic partnership with Better Life, a premium specialist home appliance retailer to further its reach in the UAE. Through this partnership, Gorenje will leverage the respective strength of Better Life to increase its distribution and service networks as well as create compelling value for its consumers.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on impact of technology innovations

    7. 4.7 Impact of Covid-19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Coffee/Tea Makers

      2. 5.1.2 Food Processors

      3. 5.1.3 Grills & Roasters

      4. 5.1.4 Vacuum Cleaners

      5. 5.1.5 Grills & Roasters

      6. 5.1.6 Other Small Appliances

    2. 5.2 Distribution Channel

      1. 5.2.1 Multi-Branded Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels


    1. 6.1

    2. 6.2 Company Profiles

      1. 6.2.1 BSH Electronics

      2. 6.2.2 LG Electronics

      3. 6.2.3 Better Life LLC

      4. 6.2.4 Haier Electronics

      5. 6.2.5 Samsung Electronics

      6. 6.2.6 AB Electrolux

      7. 6.2.7 Hisense

      8. 6.2.8 Teka Kuchentechnik

      9. 6.2.9 Dyson Limited

      10. 6.2.10 Karcher*

    3. *List Not Exhaustive


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Frequently Asked Questions

The UAE Small Home Appliances Market market is studied from 2018 - 2027.

The UAE Small Home Appliances Market is growing at a CAGR of >2% over the next 5 years.

BSH Electronics, LG Electronics, Better Life, Haier Electronics, Samsung Electronics are the major companies operating in UAE Small Home Appliances Market.

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