Saudi Arabia Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Saudi Arabia Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, and Other Major Appliances), by Small Appliances (Coffee or Tea Makers, Food Processors, Grills & Roasters, Vacuum Cleaners, Other Small Appliances), and by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Other Distribution Channels).

Saudi Arabia Home Appliances Market Size

Saudi Arabia Home Appliances Market
Study Period: 2019 - 2028
CAGR: 2.3 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Saudi Arabia Home Appliances Market Analysis

Saudi Arabia's home appliance market has experienced steady growth over the past years, and the trend is forecasted to continue in the following decade. Saudi Arabia forms one of the largest home appliances markets in the GCC considering the increasing purchasing power of consumers. The rapid urbanization is the main driving factor for the growth of the home appliances market in the country. Replacement sales are gaining traction all over the world, with a vast majority of the population willing to replace the existing appliances with smarter, innovative, and smaller appliances. A rapid rise in disposable incomes has led to mid to high-income consumers favoring premium, sophisticated, and higher-priced models, hence pushing the value sales of the home appliances in the country.

Saudi Arabia Home Appliances Industry Segmentation

A complete background analysis of the Saudi Arabia home appliances market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

Major Appliances
Dishwashing Machines
Washing Machines
Air Conditioners
Other Major Appliances
Small Appliances
Coffee/Tea Makers
Food Processors
Grills & Roasters
Vacuum Cleaners
Grills & Roasters
Other Small Appliances
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels

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Saudi Arabia Home Appliances Market Trends

This section covers the major market trends shaping the Saudi Arabia Home Appliances Market according to our research experts:

Smart Homes are Driving the Market

A smart home is a suitable home setup where appliances and devices can be automatically controlled distantly from any internet-connected place in the world using a mobile or other networked device. Saudi Arabia smart home market has seen substantial year on year growth in the number of smart homes and is expected to further grow in the upcoming years. In the smart appliance’s ecosystem, smart home, and smart kitchen appliances play a vital role. The smart home appliances are enabled with self-learning skills which help in automatically adjusting the system according to the homeowner’s schedules. With an improvement in network infrastructure, broadband and internet penetration has increased, and consumers are increasingly opting for wireless and technologically advanced products to ensure more security for their families.

Saudi Arabia Home Appliances Market 1

Refrigerator Segment is Dominating the Market

In Saudi Arabia's home appliances market, the refrigerator is the key revenue-generating segment. The market is driven by factors such as a growing number of households, an increasing number of expatriates in the country, surging disposal income, and declining prices. Cities such as Makkah, Riyadh, Jeddah, and Madinah have led to the demand for refrigerators in Saudi Arabia. In Saudi Arabia, the market for double door refrigerators has captured the majority of the share and would lead through the forecast period. In the coming years, the demand for energy-efficient refrigerator is exhibited to increase owing to rising electricity consumption.

Saudi Arabia Home Appliances Market 2

Saudi Arabia Home Appliances Industry Overview

The report covers major international players operating in the Saudi Arabia home appliances market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Saudi Arabia Home Appliances Market Leaders

  1. Haier

  2. LG Electronics

  3. Samsung Electronics

  4. Electrolux AB

  5. Bosch

*Disclaimer: Major Players sorted in no particular order

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Saudi Arabia Home Appliances Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of Covid-19 on the Market


    1. 5.1 Product

      1. 5.1.1 Major Appliances

        1. Refrigerators

        2. Freezers

        3. Dishwashing Machines

        4. Washing Machines

        5. Ovens

        6. Air Conditioners

        7. Other Major Appliances

      2. 5.1.2 Small Appliances

        1. Coffee/Tea Makers

        2. Food Processors

        3. Grills & Roasters

        4. Vacuum Cleaners

        5. Grills & Roasters

        6. Other Small Appliances

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 E-commerce

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Bosch

      2. 6.2.2 Electrolux AB

      3. 6.2.3 Godrej Group

      4. 6.2.4 Gorenje Group

      5. 6.2.5 Haier Electronics Group Co. Ltd.

      6. 6.2.6 LG Electronics

      7. 6.2.7 Panasonic Corporation

      8. 6.2.8 Samsung Electronics

      9. 6.2.9 Whirlpool

      10. 6.2.10 Philips

    3. *List Not Exhaustive

  8. 8. APPENDIX


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Saudi Arabia Home Appliances Market Research FAQs

The Saudi Arabia Home Appliances Market is studied from 2019 - 2028.

The Saudi Arabia Home Appliances Market is growing at a CAGR of 2.3% over the next 5 years.

Haier, LG Electronics, Samsung Electronics, Electrolux AB, Bosch are the major companies operating in Saudi Arabia Home Appliances Market.

Saudi Arabia Home Appliances Industry Report

Statistics for the 2023 Saudi Arabia Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Home Appliances analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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