| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 6.12 Billion |
| Market Size (2030) | USD 9.34 Billion |
| CAGR (2025 - 2030) | 8.83 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
UAE MICE Tourism Market Analysis
The MICE Tourism Market size is estimated at USD 6.12 billion in 2025, and is expected to reach USD 9.34 billion by 2030, at a CAGR of 8.83% during the forecast period (2025-2030).
United Arab Emirates (UAE) the popular MICE events destination faced huge revenue loss due to strict travel restrictions that has led to the closure of Emirati Airlines, hotels, and tourism sectors. For instance, as stated on November 5, 2020, in the Nature Portfolio, a popular research journal, Dubai held 301 meetings, incentives, and conferences that were organized by Dubai Business Events in 2019 and this number declined significantly in 2020 due to the pandemic. Over the past two decades, the UAE's strategic development agenda and key location have made it a Middle Eastern hub for tourism and international businesses. The country has long been a magnet for worldwide travelers, and has two-thirds of the world's population within an eight-hour flight radius.
Due to COVID-19, the UAE is at the forefront in terms of reducing demand for MICE services, as well as for global air travel. Emirati Airlines, hotels, and other travel and tourism-related businesses have experienced significant oversupply. Compared to the same period of 2019, the most considerable fall of scheduled departure flights in the UAE occurred on June 1, 2020, and equalled 82%. Despite the fact that the industry has started to recover after weakening anti-epidemic measures, this process can take some time (provided severe anti-pandemic measures will not be restored along with the new wave of COVID-2019).
The Gulf region's MICE segment has expanded significantly over the past couple of years, led by the UAE which commands 50% share of the region's total MICE market. This can be attributed to the country's eventful calendar all year round.
Furthermore, the Abu Dhabi Economic Vision 2030, Dubai Tourism Vision 2020 and Sharjah Tourism Vision 2021 have been launched to diversify the local economy, in the fulfillment of which the MICE industry is poised to play a major role.
UAE MICE Tourism Market Trends
Enabling Digitised travel Ecosystem is driving the market
With technological advancements, an ever more connected world and a continuously growing consumer appetite for the best travel experiences, Dubai is poised for ground-breaking developments through true personalisation and smart technology that will allow to offer something new to both first time business travellers and repeat visitors.Dubai's Tourism Strategy 2022-25 which enables to build on 'digital, mobile and social first' agenda across five fundamental pillars: harnessing the power of data; redefining the customer journey; being the game changer in brand communications; raising the stakes in the travel experience; and exploring new avenues for breakthrough innovation which will guide the industry in creating a highly digitised, customised and democratised travel ecosystem.The pandemic has brought drastic changes in the MICE industry due to ban on social gatherings, travel restrictions, and others. This has increased the popularity of virtual meetings that are more appealing as the participants can attend meeting without the need to get on a plane or book a hotel room. As virtual meetings do not require booking of rooms or buying a plane ticket, they are cheaper than destination meetings. For instance, virtual communication platforms such as Zoom and Google Meet are being made available for the attendees to conduct conferences without being physical present at the meeting venue.
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Investment Opportunities Due to Technological Advancements and Innovation
The Abu Dhabi government is making heavy investments in the city's MICE infrastructure. In fact, the Director General of the Department of Culture and Tourism of Abu Dhabi announced at the IMEX Frankfurt 2017 that the city is targeting to attract 3 million business visitors by 2022. With this projected growth, the MICE sector of the city can be expected to contribute about 4% of GDP by 2022. During the coronavirus (COVID-19) pandemic, exhibition companies worldwide canceled several in-person events and explored digital formats in 2020 and 2021. In june 2021, it is found that 67% of exhibition companies in Asia and the Pacific added digital services or products around their existing exhibitions. Meanwhile, 57 % of businesses developed a digital transformation or strategy for individual exhibitions or products.
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UAE MICE Tourism Industry Overview
The report covers the major players operating in the UAE MICE Tourism Market. The market is fragmented, the market is expected to grow in the forecast period due to low penetration in the industry and other few factors will drive the market.
UAE MICE Tourism Market Leaders
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QUESTEX LLC
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CWT MEETINGS & EVENTS
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IBTM EVENTS
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ATPI LTD
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CONFERENCE CARE LTD
- *Disclaimer: Major Players sorted in no particular order
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UAE MICE Tourism Market News
- The Expo 2020 Dubai has brought a lot of positivity and the MICE (meetings, incentives, conferences and exhibitions) industry in the UAE and region is poised to grow with several new events added to the 2022 calendar.
- In 2020, Dubai's tourism sector was ranked one of 'Top 10' strongest economic share generators.in 2019, Dubai held 301 meetings, conferences and incentives organised by Dubai Business Events, thereby bidding for 595 events in 2020. In the year 2019, Dubai World Trade Center (DWTC) welcomed its record 3.57 million delegates, which declared the visitation growth of up to four per cent from the previous year.
UAE MICE Tourism Industry Segmentation
MICE represents a sector of tourism that includes business events and activities such as client meetings, brand & product promotions, business expansion, employee training, and incentives. This report aims to provide a detailed analysis of the UAE MICE Tourism Market. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights on various product and application types. Also, it analyses the key players and the competitive landscape in the UAE MICE Tourism Market.
| By Event | Meeting |
| Incentive | |
| Conventions | |
| Exhibitions |
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UAE MICE Tourism Market Research FAQs
How big is the MICE Tourism Market?
The MICE Tourism Market size is expected to reach USD 6.12 billion in 2025 and grow at a CAGR of 8.83% to reach USD 9.34 billion by 2030.
What is the current MICE Tourism Market size?
In 2025, the MICE Tourism Market size is expected to reach USD 6.12 billion.
Who are the key players in MICE Tourism Market?
QUESTEX LLC, CWT MEETINGS & EVENTS, IBTM EVENTS, ATPI LTD and CONFERENCE CARE LTD are the major companies operating in the MICE Tourism Market.
What years does this MICE Tourism Market cover, and what was the market size in 2024?
In 2024, the MICE Tourism Market size was estimated at USD 5.58 billion. The report covers the MICE Tourism Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the MICE Tourism Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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UAE MICE Tourism Industry Report
Statistics for the 2025 MICE Tourism market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MICE Tourism analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
