Turkey Floor Covering Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by Material, End User, and Distribution Channel.

Market Snapshot

Study Period:

2016 - 2026

Base Year:

2020

CAGR:

9.6 %

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Market Overview

The market for floor covering in Turkey has been gaining momentum due to the qualitative products produced in the country. Turkey is also known as one of the largest carpet exporters in the world and have sold their products to around 177 countries during the first half of 2019. Furthermore, it earned nearly USD 1.18 billion through the carpets and other floor covering material exports. The exports are increasing on an annual and monthly basis according to Turkey Exporters Assembly (TİM) Carpet Sector Council, and they are contributing a major share to the country’s economy. In terms of provinces, the city Gaziantep made USD 782 million of the total exports, followed by Istanbul with USD 281 million, Usak with USD 43 million, Bursa with USD 18 million, and Denizli with USD 7 million. The market is primarily driven by the construction activities that are occurring in the country and worldwide, followed by the rising industrialization and the rapidly expanding middle class. The spending on non-residential and commercial construction is also contributing a major share to the revenue of the floor covering market. The integration among the different verticals of the industry and the technology is enhancing the production capacity, in order to cope with the growing demand and quality standards.

Scope of the Report

The report provides a detailed study, with the underlying factors for the variations in the floor covering market growth trends. The report also provides a competitive landscape, covering company market shares, with detailed profiling for major revenue-contributing companies.

By Material
Carpet and Area Rugs
Resilent Flooring
Vinyl Flooring
Other Resilient Flooring
Non-resilent Flooring
Wood Flooring
Ceramic Flooring
Laminate Flooring
Stone Flooring
By Distribution Channel
Contractors
Specialty Stores
Home Centers
Other Distribution Channels
By End User
Residential Replacement
Commercial
Builder

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Key Market Trends

Global Recognition and Demand for Turkish Carpets are Driving the Market

The Turkish carpet industry has a great recognition around the world. The superior quality that the carpets hold has made them one of the top producers and exporters and accounts for around a 15% market share in the carpet trade worldwide, ranking second, behind China. Turkey's carpet export trade increased staggeringly over a period. The exports accounted for nearly USD 10 billion over the past five years, of which, around USD 2.2 billion worth exports of carpets and other flooring materials were made during 2018. During 2014-2017, the value of carpet exports from Turkey dropped slightly, and later picked up in the mid of 2017.

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Growing Construction Activities in the Middle Eastern Countries are Contributing to the Market Growth

According to the Turkey Exporters Assembly (TİM) Carpet Sector Council, the Middle Eastern countries are the main importers of the Turkish carpets. The United States is also one of the main importers and accounted for USD 282 million, followed by Saudi Arabia with USD 210 million, Germany with USD 57 million, and Iraq with USD 45 million during the first half of 2019. The United Kingdom, Egypt, the United Arab Emirates, Libya, Iran, Kuwait, Israel, and Belgium were also among the other important markets for the carpet industry.

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Competitive Landscape

The report covers major players operating in the floor covering the market in Turkey, along with their product portfolio, key financials, and developments. The floor covering market is transforming with many technological advancements through product innovation. A shift in interests of key market players is visible with their heavy investments in R&D to produce eco-friendly and recyclable flooring materials for all the residential and non-residential applications.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Key Deliverables of the Market

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Trends in Turkey Floor Covering Market

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

    6. 4.6 Technological Innovations

    7. 4.7 Impact of COVID-19 on Turkey Floor Covering Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Material

      1. 5.1.1 Carpet and Area Rugs

      2. 5.1.2 Resilent Flooring

        1. 5.1.2.1 Vinyl Flooring

        2. 5.1.2.2 Other Resilient Flooring

      3. 5.1.3 Non-resilent Flooring

        1. 5.1.3.1 Wood Flooring

        2. 5.1.3.2 Ceramic Flooring

        3. 5.1.3.3 Laminate Flooring

        4. 5.1.3.4 Stone Flooring

    2. 5.2 By Distribution Channel

      1. 5.2.1 Contractors

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Home Centers

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By End User

      1. 5.3.1 Residential Replacement

      2. 5.3.2 Commercial

      3. 5.3.3 Builder

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Graniser

      2. 6.1.2 Anka Toprak Urunleri Sanayi ve Ticaret AS

      3. 6.1.3 Bien Seramik

      4. 6.1.4 Okur Zemin

      5. 6.1.5 Usak Seramik Sanayii AS

      6. 6.1.6 Tureks

      7. 6.1.7 Karoistanbul

      8. 6.1.8 Delta Marble

      9. 6.1.9 Turkish Ceramics

      10. 6.1.10 Polyflor Ltd*

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  9. 8. DISCLAIMER

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