Turkey Agricultural Tractor Market Analysis by Mordor Intelligence
The Turkey agricultural tractor market size stands at USD 1.71 billion in 2025 and is forecast to reach USD 2.15 billion by 2030, expanding at a 4.69% CAGR as farmers seek to modernize fleets, hedge against rural labor shortages, and tap subsidized credit lines. Favorable lending terms from Ziraat Bank, a robust domestic manufacturing base, and strong replacement demand for 25-year-old machines underpin steady volume growth. Input price inflation and currency volatility weigh on short-term sentiment, OEM (Original Equipment Manufacturer) telematics programs, government scrappage incentives, and precision-ready mid-range tractors keep capital-expenditure pipelines active. Competitive intensity remains high because the top five brands hold 81.8% of revenues, prompting strategic acquisitions and regional dealership expansion to defend share. Over the next five years, electrification pilots, women-led cooperative purchases, and contract-farming clusters are likely to shift unit-mix toward higher horsepower, connectivity-enabled models.
Key Report Takeaways
- By horsepower, the 51–75 HP segment held 38.5% of the Turkey agricultural tractor market share in 2024, and the 76–100 HP band is projected to record the quickest 5.8% CAGR through 2030.
- By Drive Type, two-wheel drive (2WD) configurations capture 74.0% share of the Turkey agricultural tractor market size in 2024, while the four-wheel drive (4WD) segment is projected to grow at a 6.4% CAGR through 2030.
Turkey Agricultural Tractor Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Increasing cost of farm labor | +1.2% | National, strongest in Marmara and Aegean | Short term (≤ 2 years) |
| Rising government mechanization incentives and subsidized credit | +1.0% | National, focused in Central and Southeastern Anatolia | Medium term (2–4 years) |
| Rapid replacement demand for outdated fleet | +0.8% | National, priority in Black Sea and Mediterranean | Long term (≥ 4 years) |
| Growth of contract-farming clusters in Central Anatolia | +0.5% | Central Anatolia and spillover regions | Medium term (2–4 years) |
| OEM-led telematics retrofit campaigns boosting upgrade cycles | +0.3% | National, early take-up in Marmara and Central | Long term (≥ 4 years) |
| Surge in women-led agri-cooperatives demanding compact tractors | +0.2% | Eastern and Southeastern Anatolia | Medium term (2–4 years) |
| Source: Mordor Intelligence | |||
Increasing Cost of Farm Labor
Daily farm wages topped TL 900 (USD 22.50) in 2024, a level that decisively pushed mechanization breakevens in favor of equipment investment for greenhouse, orchard, and field-crop farms across the Marmara and Aegean. Persistent rural-urban migration means that 75% of agribusinesses struggle to source seasonal labor, consequently, the demand for 51–75 HP utility tractors that can cover multiple tasks is rising rapidly. Custom hiring services are substituting human labor, further anchoring growth in mid-range units. The labor squeeze is therefore a structural demand driver that accelerates the adoption of compact, fuel-efficient models with front-loader capability suited to mixed farming.
Rising Government Mechanization Incentives and Subsidized Credit
Ziraat Bank’s zero-interest tractor loans of up to TL 1 million (USD 25,000) run through 2027 and are complemented by TL 10.2 billion (USD 255 million) in mechanization grants earmarked for 7,160 projects. The bank’s agricultural loan book climbed to TL 527 billion (USD 13.18 billion) in Q3 2024, equal to 74% of agro-lending outstanding. Women and youth receive preferential terms, enlarging the buyer base for new tractors. Credit flows are heaviest in Central Anatolia’s contract-farming hubs and in irrigated cotton belts of Southeastern Anatolia, so sales momentum remains resilient even as interest rates stay high elsewhere in the economy.
Rapid Replacement Demand for the Outdated Fleet
The average Turkey tractor is more than 25 years old, prompting the Ministry of Agriculture to extend its scrappage scheme to 2030 [1]Source: T.C. Tarım ve Orman Bakanlığı, “İstatistik Bülteni,” tarimorman.gov.tr. Owners upgrading pre-2015 units qualify for 70% subsidies on TurkTraktor’s TTConnect telematics kits, unlocking precision-ready capabilities. Compliance with Stage V emission rules and the need for ISOBUS-enabled hydraulic systems fuel upgrades from sub-50 HP machines to 51–75 HP diesel models with better fuel economy. Hazelnut and tea growers in the Black Sea are early adopters, while sugar-beet and cereal farms in Central Anatolia drive volumes of 76-100 HP units.
Growth of Contract-Farming Clusters in Central Anatolia
Konya province hosts more than 1,200 contract-farming operations that pool machinery to raise asset utilization and reduce per-hectare costs. Cluster operators favor 76–100 HP row-crop tractors compatible with precision seeders and variable-rate spreaders. Successful demonstrations spur adoption in adjacent provinces and reinforce mid-range horsepower demand across the plateau. Shared-ownership models also stimulate rental markets, where lessors refresh fleets faster to stay competitive. The success of Central Anatolia's contract farming clusters influences adoption in adjacent regions, creating demonstration effects that accelerate mechanization penetration.
Restraints Impact Analysis
| Restraint | (~) Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Escalating diesel prices and input costs | -1.5% | National, severe in Eastern and Southeastern Anatolia | Short term (≤ 2 years) |
| Tightened Stage V emission homologation costs | -0.8% | National, all imported segments | Medium term (2–4 years) |
| Farmland fragmentation limiting greater than 100 HP adoption | -0.6% | Black Sea and Eastern Anatolia | Long term (≥ 4 years) |
| Lira volatility inflating imported component bills | -0.9% | National, cascading on assembly plants | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Escalating Diesel Prices and Input Costs
Agricultural diesel reached TL 42 per liter (USD 1.05) in 2024, a 76% jump that doubled fuel bills for high-horsepower tractors. Cotton and wheat farms in Southeastern Anatolia, where field sizes justify greater than 100 HP machines, are postponing upgrades and cutting operating hours. Contractors with fixed-price service contracts suffer margin compression, spurring interest in fuel-efficient engines and hybrid prototypes. Battery charging infrastructure outside large towns remains inadequate. Diesel dependency becomes particularly problematic for contractors and custom operators absorb fuel costs while maintaining competitive service rates.
Tightened Stage V Emission Homologation Costs
Compliance adds about 7% to tractor retail prices and requires after-treatment systems on engines above 37 kW, hitting imported premium brands harder than domestic assemblers. Dealers report customers deferring purchases until inventory of pre-Stage V units clears, temporarily slowing volume growth in 2025–2026. The emission standards align with European Union regulations but create market access barriers for non-compliant models, effectively reducing product variety and increasing average selling prices. Stage V implementation coincides with Turkey's broader environmental compliance initiatives, though enforcement mechanisms remain under development.
Segment Analysis
By Horsepower: Mid-Range Dominance Drives Adoption
The 51–75 HP band accounted for 38.5% of the Turkey agricultural tractor market share in 2024, owing to its versatility across mixed farming, orchard maintenance, and greenhouse preparation [2]Source: CNH Industrial, “New Holland updates T4 Specialty tractors,” cnh.com. Within the Turkey agricultural tractors market, the segment suits fragmented field layouts and delivers favorable fuel economy per hectare. Farmers upgrading from pre-1995 machines appreciate shuttle transmissions and ergonomics that reduce fatigue, while lenders prefer financing mid-range units with proven resale liquidity.
The 76–100 HP category is forecast to post the quickest 5.8% CAGR to 2030 as contract-farming clusters and irrigated cotton belts demand greater drawbar power. Precision-ready hydraulics and telematics integration make these units attractive for shared ownership, thereby stimulating incremental purchases in Central and Southeastern Anatolia.
Note: Segment shares of all individual segments available upon report purchase
By Drive Type: 2WD Maintains Cost Advantage
Two-wheel drive configurations capture 74.0% of the Turkey agricultural tractor market size in 2024, sustained by cost advantages and adequate performance for Turkey's predominantly flat agricultural terrain in Central Anatolia and Southeastern regions. The drive type preference correlates with regional agricultural patterns, as grain production areas favor 2WD models for their lower acquisition and maintenance costs.
The 4WD segment grows at a 6.4% CAGR through 2030, driven by adoption in challenging terrain conditions found in Black Sea and Eastern Anatolia regions, where slope gradients and soil conditions favor enhanced traction capabilities. Four-wheel drive demand particularly strengthens in orchard and vineyard applications, where uneven terrain and seasonal soil conditions require superior grip and stability. The drive type segmentation reflects the balance between operational requirements and economic constraints that characterize Turkey agricultural mechanization decisions.
Note: Segment shares of all individual segments available upon report purchase
Competitive Landscape
The Turkey agricultural tractor market is highly concentrated, with players including Koç Holding A.Ş., Sanko Holding A.Ş., Tümosan Motor ve Traktör Sanayi A.Ş., Erkunt Traktör Sanayii A.Ş., and Hattat Tarım Makineleri A.Ş. Manufacturers compete on connected services, subsidized retrofits, and depth of rural dealer coverage.
TurkTraktor’s TTConnect generates recurring subscription income and cements brand stickiness as older fleets modernize. CNH Industrial’s FieldOps removes subscription fees on new machines and integrates agronomic insights. The company reported a 23% decline in Q1 2025 agricultural equipment sales as farmers delayed purchases amid macro uncertainty [3]Source: CNH Industrial, “CNH Industrial N.V. Reports First Quarter 2025 Results,” cnh.com. Electric-tractor startups collaborate with local municipalities on pilot programs, challenging incumbents on sustainability narratives.
Localized component sourcing helps moderate currency risk, but imported engines and transmissions still expose assemblers to lira swings. Dealer consolidation is underway as OEM (Original Equipment Manufacturer) demand capital-intensive showrooms and certified service bays, raising entry barriers for smaller import brands.
Turkey Agricultural Tractor Industry Leaders
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Koç Holding A.Ş.
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Sanko Holding A.Ş
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Tümosan Motor ve Traktör Sanayi A.Ş.
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Erkunt Traktör Sanayii A.Ş.
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Hattat Tarım Makineleri A.Ş.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- March 2024: AGCO and AgRevolution showcased agricultural equipment from Fendt, Massey Ferguson, and Hesston by Massey Ferguson at the National Farm Machinery event in Turkey. The display featured new and award-winning machinery, including the Fendt 200 Vario Series tractor and the Massey Ferguson 500R Series sprayer, highlighting Turkey agricultural mechanization solutions from the AGCO brand portfolio.
- March 2024: TürkTraktör, Turkey first automotive manufacturer and primary agricultural mechanization company, introduced the New Holland T3 Electric Power tractor at the Konya Agriculture Fair. This electric tractor launch, coinciding with the company's 70th anniversary, represents TürkTraktör's advancement in agricultural technology.
- December 2023: Daedong and Türkiye’s Aral Group have signed a KRW 350 billion tractor supply agreement.
Turkey Agricultural Tractor Market Report Scope
The agriculture tractor is a self-propelling vehicle used principally for agricultural purposes. For this report, the tractor used in agricultural operations has been considered. The Turkey Agricultural Tractor Market is segmented by horsepower (Less Than 50 HP, 51 to 75 HP, 76 to 100 HP, 151 HP to 200 HP, and More Than 100 HP). The report offers the market size and forecasts in terms of value in USD for all the above segments.
| Less Than 50 HP |
| 51 HP to 75 HP |
| 76 HP to 100 HP |
| 151 HP to 200 HP |
| More Than 200 HP |
| Two-Wheel Drive (2WD) |
| Four-Wheel Drive (4WD) |
| By Horsepower | Less Than 50 HP |
| 51 HP to 75 HP | |
| 76 HP to 100 HP | |
| 151 HP to 200 HP | |
| More Than 200 HP | |
| By Drive Type | Two-Wheel Drive (2WD) |
| Four-Wheel Drive (4WD) |
Key Questions Answered in the Report
How large is the Turkey agricultural tractor market in 2025?
The market is valued at USD 1.71 billion in 2025 and is projected to reach USD 2.15 billion by 2030.
Which horsepower band sells the most units?
Tractors rated 51-75 HP hold 38.5% market share, making them the leading segment.
What finance options support equipment purchases?
Ziraat Bank provides zero-interest loans up to TL 1 million (USD 25,000) and channels more than 70% of sector credit to farmers.
How fast is four-wheel drive adoption growing?
Four-wheel drive tractors are forecast to increase at a 6.4% CAGR between 2025 and 2030.
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